Discover a Powerful Adverity Alternative

Whatagraph offers an easy-to-use, all-inclusive platform for connecting, visualizing, and sharing marketing data with excellent support and automation features. Replace multiple tools with one Adverity alternative that covers all your data management needs from connecting data to sharing stunning visual insights.

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    Live chat customer support
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    45+ marketing channels
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    Monitoring and reporting included

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Adverity Alternative and Competitor
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3 Reasons to Choose Whatagraph as Your Adverity Alternative

All-in-one marketing data platform

Adverity is an enterprise solution that focuses on connecting, storing, and transforming data. This means you need another tool or tools to visualize data and share reports with clients or stakeholders. Whatagraph, on the other hand, covers all the steps from getting data from a source to a desired destination.

Versatile native visualizations

While Adverity is more oriented to sharing data to other business intelligence and visualization tools, Whatagraph has an intuitive drag-and-drop builder you can use to create versatile marketing data visualizations. Add new sources and create data blends and rules without leaving the visualization environment.

Excels in marketing reporting

Unlike Adverity, Whatagraph allows you to carry out and scale the entire marketing reporting use case. It provides visualization, sharing through scheduled emails or live links, as well as time-saving automation features. No need to copy figures into slides or use third-party tools.

A One-stop Shop Alternative to Adverity

No additional tools. Easy onboarding. A single platform for all your data connectivity, visualization, and sharing needs. Clear and scalable pricing plans.

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Adverity
General points
One platform
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One-stop marketing data platform that covers all the steps from a source to a desired destination
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Data platform focused on connecting and transforming data
Pricing
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Based on usage and access to customization and data organization capabilities
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At least 50-60% higher quotes than Whatagraph while not including visualization capabilities
Connect
Native integrations with all popular marketing sources
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Organize
Data organization capabilities
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Instant visualization
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Ad hoc rule changes from the report/dashboard
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Adjust organization rules and data blends without leaving the report-building environment
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You must switch between Adverity and your data visualization tool
Visualize
Data visualization
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Advanced drag-and-drop builder and customization for reports and dashboards
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Basic built-in dashboarding but focused on sharing data with other BI and visualization tools
Templates library
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Pre-made templates for both reports and widgets
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You must create every visualization from scratch
Media widgets
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Visual customization
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Create multiple pages or tabs, change page orientation and color schemes
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No customization options for dashboards in Adverity
Linked templates
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Link reports to one template to edit them all at once
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Edit each dashboard one by one and waste time
Branding and white-labeling
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Executive cross-channel overviews
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Key cross-channel metrics in one overview
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No cross-channel overview is possible in Adverity
Share
Sharing reports/dashboards as PDFs
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Reporting automation (scheduled custom emails)
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Data transfer to a warehouse
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Share links to live dashboards
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Adverity Pros and Cons – What Do Users Say?

Ease of use, various data connection points readily available for integration and extraction, ranging from Social platforms to various DSPs. Users can easily set up a frequent data update and even connect with other dashboards like Data Studio.

George B. Digital Marketing and Advertising, 51-200 employees

Capterra verified review by

George B. Digital Marketing and Advertising, 51-200 employees

Learning curve is substantial - understanding the logic of the product takes time and some technical skills. Some error messages are not explanatory and, again, require some experience with the product and technical knowledge.

Verified Reviewer Principal Marketing Platforms Manager E-Learning, 501-1,000 employees

Capterra verified review by

Verified Reviewer Principal Marketing Platforms Manager E-Learning, 501-1,000 employees

The Adverity support team has become an extension of our analytics team. Because we are a smaller agency with a singular analytics point-person, it was critical for us to work with a company that has robust tech support.

Laura K. Director of Digital Media Marketing and Advertising, 51-200 employees

Capterra verified review by

Laura K. Director of Digital Media Marketing and Advertising, 51-200 employees

Terribly missing the option to send a chart from one riport to another. At first sight the platform can be quiet overhelming for those whom have never used such tools, but I believe this can be overcomed by preliminary introduction before actual usage.

Edina M. Data and PPC Campaign Manager Marketing and Advertising, 11-50 employees

Capterra verified review by

Edina M. Data and PPC Campaign Manager Marketing and Advertising, 11-50 employees

Some things are not so logical. for example. In Insights if you want to add something to a chart you have to "right-click". It was a bit strange because nowhere else you use right-click in Adverity. It would be better if we have better documentation. Our work would be a lot easier if our campaign managers could edit the text widgets.

Verified Reviewer Data Analyst Trainee Marketing and Advertising, 51-200 employees

Capterra verified review by

Verified Reviewer Data Analyst Trainee Marketing and Advertising, 51-200 employees

FAQs

All your questions answered. And if you can’t find it here, chat to our friendly team.

Is Whatagraph a data visualization tool?

Yes, you can use Whatagraph to visualize data, but it’s just one of its functionalities. Whatagraph is an all-in-one platform to connect, organize, visualize, and share data from different marketing channels.  

Who is Whatagraph for?

Whatagraph is ideal for marketing agencies and businesses who struggle with any of these pain points:

 

- Clunky, slow, and overly complex tool stack. Things falling apart, connectors breaking off, need to transform data in one place, visualize in another. Data process needs managing and maintaining.

 

- Data chaos, siloed and scattered data from all the sources and campaigns. Lack of focus on what really matters - strategy and execution.

 

- It's tough to connect, aggregate, and organize all the data without an advanced skillset, tech knowledge, or involving data professionals. Hence, tough to uncover insights and see a holistic view of performance.

 

- Data visualization for analysis and reporting involves a lot of time and hassle, hard to set up, tough to get decent and clear visual results.

 

- Data processes eat up a lot of time and resources.

 

- Hard to scale the existing stack of tools for more clients or more campaigns.

 

- Data accuracy is an issue with existing stack of tools being unreliable. Low confidence in the data they have.

 

- Reports do not resonate with clients or stakeholders. 

Is Whatagraph a worthy Adverity competitor?

Yes, Whatagraph is a worthy Adverity competitor. Adverity is a capable data integration and data management tool, but lags behind in the visualization and sharing workflows. Whatagraph is a more well-rounded platform that offers advanced visualization features like pre-made widgets and templates, as well as automated report sharing and scheduling.

Are Adverity reviews mostly positive or negative?

Adverity reviews are mostly positive, with users praising the data management abilities and the choice of data transfer destinations. On the downside, most users mention the learning curve and the lack of visualization and reporting features. 

How does Adverity pricing work?

Adverity has adopted a “pricing page without numbers” approach, which means they provide a fully customized quote tailored to the needs and requirements of every user. 


You fill out the form and they’ll get back with the optimal plan for you. Among other things, it’s important to enter your job position and industry, as well as choose the number of connectors and data destinations you want to use.


While this tailored pricing may seem like a cost-saving approach that excludes unnecessary features, Adverity has at least 50-60% higher quotes than Whatagraph for the same data, while not including visualization capabilities. 


As a viable Adverity alternative, Whatagraph has transparent pricing plans all of which include all data integrations and destinations. You can clearly see what features you get in each plan and which ones are available as add-ons.

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Cross channel reporting template with Whatagraph