About Us

They say the best companies are created when you solve a problem that you have yourself and then sell that as a product to others. This is the case of Whatagraph. We offer marketing professionals the easiest marketing intelligence platform that allows them to regain time and focus on what really matters - strategy and execution.

Trusted by 1,000+ marketing agencies and brands around the world

Mission and vision

The marketing world is abundant with data. The more data you have, the more difficult it becomes to interpret it.

At Whatagraph, our mission is to empower marketing agencies and marketing professionals to make data-driven decisions. Fast. Our goal is to provide a replacement for multiple slow and complex tools out there on the market that will allow marketers to connect, organize, visualize, and share data, saving hours in the process.

Justas - A man smiling with a shelf filled with items behind him.

Not your average reporting tool.
It’s a new era of instant intelligence.

We've come a long way to get here.

2010: The excel era

Manual data collection and spreadsheet chaos

• Manual data pulls that break every other day.
• Hours wasted wrangling CSVs.
• “Reporting Tuesdays” full of errors and last-minute fixes.

Excel Manual Data - Spreadsheet interface showing column names A and B, with data entries in each column.

2015: The Connector Era

ETL tools bring scale, but not simplicity

• ETL (Extract, Transform, Load) tools still need manual setup and maintenance.
• Marketers have to learn technical schemas and tagging rules.
• Business Intelligence dashboards? Still require analysis and interpretation.

Connector Era - A side-by-side interface showing "Channels" and "Accounts" selections.

2019: The Drag & Drop Era

Self-serve BI for marketers – but still too technical

• Drag-and-drop? Sure. Until the report gets complicated.
• Then it’s back to the analysts.
• And back to explaining metrics instead of executing campaigns.

Drag N Drop Era - Social media report with drag and drop interface.

Today: The Instant Intelligence Era

Prompt, don’t build. Ask, don’t query.

• Say goodbye to manual dashboards and messy data.
• Just ask Whatagraph to build you a report, create custom dimensions and metrics, and extract insights in seconds.
• Whatagraph 3.0 leads the shift from passive reporting to instant decision making.

Instant Intelligence Era - A new report interface with options like "Create with IQ" and "Facebook Ads".

Becoming a leader in marketing intelligence

In 2025, Whatagraph introduced a significant shift in marketing intelligence space. Unlike legacy BI tools, third-party connectors, or data analyst-heavy workflows, Whatagraph 3.0 takes care of all the heavy-lifting with AI so you can focus on what you do best.