Making marketing reporting easy
Our journey with marketing data began in 2015. The co-founder of Whatagraph, Justas Malinauskas was running a successful digital marketing agency at the time. Despite having just a handful of clients, each account required lots of reports across different channels.
"Like many agencies today, we resorted to free reporting tools, only to find out that they lacked the key features we needed. We wanted to reduce complexity and increase client satisfaction at the same time.”
We tried to bridge the gap and create the reports from scratch, which was a great business model at the time. However, we merely solved the first part - making marketing data easy to interpret and make decisions from. The next, more important step, was making the process scalable.