Facebook Ads reports and dashboards in a few clicks | Whatagraph

Build Facebook Ads reports and dashboards in a few clicks

Track, analyze, and report account level, cost per action type, purchase ROAS, and other metrics across paid campaigns.
facebook-ads
40+
native integrations
58K+
reports built monthly
2000+
pre-made widgets

Effortless Facebook Ads reporting

options-5
Native integration
Ready-made connection with Meta's Graph API. No additional setup or connectors needed. Just log in to get the data connected to your reports and dashboards
Rounded-feature-icon
Turnkey visualization
Templates and pre-made widgets that cover performance, engagement, audience, goal tracking, media display, and more. Customization available
options-7
Swift sharing
Send live link to a client with automated Facebook Ads updates and date range picking, or schedule emails with reports as pdf attachments

Create standalone Facebook Ads reports and dashboards or combine data across sources

Dedicated or cross-channel options with custom formulas and multi-source tables. Use pre-made templates for reports and widgets, or start with a blank page. Good looking, insightful, and built within minutes.
Facebook Ads Campaign report
Facebook Ads Traffic report
Cross-channel overview
Consolidated PPC dashboard

Check out related integrations:

See all integrations

Scalable Facebook Ads reporting with features built for agencies like yours

options-1
Linked reports
Create team templates and connect as many reports as needed. Never again manually edit hundreds of similar reports one by one
options-
Overview
Monitor your overall performance across regions or accounts and find new opportunities for growth
options-3
Data blending
Combine metrics from multiple data sources in a widget or table to track cross-channel campaigns in one place
options-4
Custom branding
Implement custom color themes and logos. Remove all mentions of the report automation tool, connect your custom domain
Explore all features

Facebook Ads metrics available instantly in Whatagraph

Performance

10

Conversions

130

Engagement

103

Catalog segments

22

Converted products

19
Full colour

Reach

Full colour

Frequency

Full colour

Impressions

Full colour

Amount spent

Full colour

Clicks (all)

Full colour

CPC (all)

Full colour

CTR (all)

Full colour

Social amount spent

Full colour

CPM (cost per 1,000 impressions)

Full colour

Cost per 1,000 people reached

Full-colour

Unique purchases

Full-colour

Unique landing page views

Full-colour

Unique registrations completed

Full-colour

Unique website leads

Full-colour

Unique On-Facebook leads

Full-colour

Cost per unique landing page view

Full-colour

Cost per unique custom conversion

Full-colour

Cost per unique lead

Full-colour

Cost per unique registrations completed

Full-colour

Cost per unique purchase

Full-colour

Cost per unique On-Facebook lead

Full-colour

Unique website adds to cart

Full-colour

Unique checkouts initiated

Full-colour

Unique custom conversions

Full-colour

Cost per purchase

Full-colour

Donations

Full-colour

Website donations

Full-colour

On-Facebook donations

Full-colour

Mobile app donations

Full-colour

Offline donations

Full-colour

Donate conversion value

Full-colour

Website donate conversion value

Full-colour

On-Facebook donate conversion value

Full-colour

Mobile app donate conversion value

Full-colour

Offline donate conversion value

Full-colour

Cost per donation

Full-colour

Phone number clicks

Full-colour

Location searches

Full-colour

Phone number clicks value

Full-colour

Find location conversion value

Full-colour

Cost per phone number clicks

Full-colour

Cost per find location

Full-colour

Purchases conversions value

Full-colour

Purchases

Full-colour

Purchase ROAS

Full-colour

Offline adds to cart

Full-colour

On-Facebook adds to cart

Full-colour

Adds to cart

Full-colour

Unique leads

Full-colour

Unique offsite conversions

Full-colour

Leads

Full-colour

Mobile app purchase ROAS

Full-colour

Contacts

Full-colour

Appointments scheduled

Full-colour

Applications submitted

Full-colour

Offsite conversions value

Full-colour

Trials started

Full-colour

Conversion rate

Full-colour

Subscriptions

Full-colour

Products customized

Full-colour

Website purchase ROAS

Full-colour

Mobile app achievements unlocked

Full-colour

App activations

Full-colour

Mobile app adds of payment info

Full-colour

Mobile app adds to cart

Full-colour

Mobile app adds to wishlist

Full-colour

Mobile app registrations completed

Full-colour

Mobile app checkouts initiated

Full-colour

Mobile app levels achieved

Full-colour

Mobile app purchases

Full-colour

Mobile app ratings submitted

Full-colour

Mobile app searches

Full-colour

Mobile app credits spent

Full-colour

Mobile app tutorials completed

Full-colour

Custom events

Full-colour

App installs

Full-colour

Desktop app uses

Full-colour

Commerce adds to cart

Full-colour

Commerce message to buy

Full-colour

Commerce purchases

Full-colour

Commerce content views

Full-colour

Credit spends

Full-colour

Game plays

Full-colour

Landing page views

Full-colour

Leads (Form)

Full-colour

Mobile app installs

Full-colour

Custom conversions

Full-colour

Adds of payment info

Full-colour

Website adds to cart

Full-colour

App adds to wishlist

Full-colour

Registrations completed

Full-colour

Checkouts initiated

Full-colour

Website leads

Full-colour

Website purchases

Full-colour

Searches

Full-colour

On-Facebook workflow completions

Full-colour

On-Facebook purchases

Full-colour

Mobile app achievements unlocked value

Full-colour

App activation value

Full-colour

Mobile app Adds of payment info value

Full-colour

Mobile app adds to cart conversion value

Full-colour

Mobile app adds to wishlist value

Full-colour

Mobile app registrations completed value

Full-colour

Mobile app checkouts initiated conversion value

Full-colour

Mobile app levels achieved value

Full-colour

Mobile app purchases conversion value

Full-colour

Mobile app ratings submitted value

Full-colour

Mobile app searches value

Full-colour

Mobile app credits spent value

Full-colour

Mobile app Tutorials completed conversion value

Full-colour

Custom events value

Full-colour

App install value

Full-colour

Desktop app uses value

Full-colour

Commerce adds to cart value

Full-colour

Commerce message to buy value

Full-colour

Commerce purchases value

Full-colour

Commerce content views value

Full-colour

Credit spends value

Full-colour

Game plays value

Full-colour

Landing page views value

Full-colour

Leads (Form) value

Full-colour

Mobile app install value

Full-colour

Adds of payment info value

Full-colour

Website adds to cart conversion value

Full-colour

App adds to wishlist value

Full-colour

Registrations completed value

Full-colour

Checkouts initiated conversion value

Full-colour

Website leads value

Full-colour

Website purchases conversion value

Full-colour

Searches value

Full-colour

On-Facebook workflow completions conversion value

Full-colour

On-Facebook purchase conversion value

Full-colour

Cost per lead

Full-colour

Cost per landing page view

Full-colour

Offline purchases conversion value

Full-colour

Offline adds of payment info value

Full-colour

Offline adds to cart conversion value

Full-colour

Offline registrations completed conversion value

Full-colour

Offline purchases

Full-colour

Offline other conversions

Full-colour

Unique content views

Full-colour

Unique post reactions

Full-colour

Unique post saves

Full-colour

Unique post shares

Full-colour

Unique comments

Full-colour

Unique likes

Full-colour

Unique link clicks

Full-colour

Cost per unique post save

Full-colour

Cost per unique link click

Full-colour

Cost per unique like

Full-colour

Cost per unique content view

Full-colour

CPC (cost per link click)

Full-colour

Page engagement

Full-colour

Estimated call confirmation clicks

Full-colour

Instant Experience view percentage

Full-colour

Instant Experience view time

Full-colour

Cost per estimated ad recall lift (people)

Full-colour

Cost per outbound click

Full-colour

Cost per 15-second video plays

Full-colour

Cost per unique click (all)

Full-colour

Cost per unique outbound click

Full-colour

Cost per 2-second continuous video play

Full-colour

Estimated ad recall lift rate

Full-colour

Estimated ad recall lift (people)

Full-colour

CTR (link click-through rate)

Full-colour

Cost per thruplay watched videos

Full-colour

Instant experience clicks to open

Full-colour

Instant experience clicks to start

Full-colour

Outbound clicks

Full-colour

Unique outbound clicks

Full-colour

Outbound CTR

Full-colour

Instant experience outbound clicks

Full-colour

Unique CTR (link click-through rate)

Full-colour

15-second video plays

Full-colour

2-second continuous video plays

Full-colour

Video plays

Full-colour

Thruplay watched videos

Full-colour

Unique clicks (all)

Full-colour

Unique CTR (all)

Full-colour

Unique outbound CTR

Full-colour

30-second video plays

Full-colour

Video average play time

Full-colour

Video plays at 100%

Full-colour

Video plays at 25%

Full-colour

Video plays at 50%

Full-colour

Video plays at 75%

Full-colour

Post engagement

Full-colour

Mobile app content views

Full-colour

Check-ins

Full-colour

Post comments

Full-colour

Post full views

Full-colour

Page likes

Full-colour

Page mentions

Full-colour

Newly purchased mobile devices

Full-colour

Content views

Full-colour

Blocked messaging connections

Full-colour

Messaging conversations started

Full-colour

New messaging connections

Full-colour

Messaging replies

Full-colour

Page photo views

Full-colour

Post shares

Full-colour

Post reactions

Full-colour

Receive Offers

Full-colour

Event responses

Full-colour

Page tab views

Full-colour

3-second video plays

Full-colour

Mobile app content views value

Full-colour

Check-ins value

Full-colour

Post comments value

Full-colour

Post full views value

Full-colour

Page likes value

Full-colour

Link click value

Full-colour

Page mentions value

Full-colour

Newly purchased mobile devices value

Full-colour

Content views value

Full-colour

Blocked messaging connections value

Full-colour

Messaging conversations started value

Full-colour

New messaging connections value

Full-colour

Messaging replies value

Full-colour

Outbound clicks value

Full-colour

Page photo views value

Full-colour

Post shares value

Full-colour

Post reaction value

Full-colour

Receive Offers value

Full-colour

Event responses value

Full-colour

Page tab views value

Full-colour

Cost per 3-second video plays

Full-colour

Cost per page like

Full-colour

Cost per post engagement

Full-colour

Cost per page engagement

Full-colour

Page engagement rate

Full-colour

Cost per new messaging connections

Full-colour

Cost per messaging conversation started

Full-colour

Cost per messaging replies

Full-colour

Post LIKE reactions

Full-colour

Post LOVE reactions

Full-colour

Post WOW reactions

Full-colour

Post HAHA reactions

Full-colour

Post SAD reactions

Full-colour

Post ANGRY reactions

Full-colour

Cost per event responses

Full-colour

Post saves

Full-colour

Link clicks

Full-colour

Purchase ROAS value

Full-colour

Website purchase ROAS value

Full-colour

Mobile app purchase ROAS value

Full-colour

Adds to cart value

Full-colour

Website adds to cart value

Full-colour

Offsite conversions value

Full-colour

Mobile app adds to cart conversion value

Full-colour

Custom events value

Full-colour

Purchases value

Full-colour

Website purchases value

Full-colour

Content views value

Full-colour

Website content views value

Full-colour

Mobile app content views value

Full-colour

Mobile app purchases conversion value

Full-colour

Website purchases

Full-colour

Adds to cart

Full-colour

Website adds to cart

Full-colour

Mobile app adds to cart

Full-colour

Content views

Full-colour

Website content views

Full-colour

Mobile app content views

Full-colour

Purchases

Full-colour

Website purchases converted value

Full-colour

Adds to cart value

Full-colour

Website adds to cart value

Full-colour

Offsite conversions value

Full-colour

Mobile app adds to cart conversion value

Full-colour

Custom events value

Full-colour

Content views value

Full-colour

Website content views value

Full-colour

Mobile app content views value

Full-colour

Purchases converted value

Full-colour

Mobile app purchases converted value

Full-colour

Website purchases

Full-colour

Adds to cart

Full-colour

Website adds to cart

Full-colour

Offsite conversions

Full-colour

Mobile app adds to cart

Full-colour

Custom events

Full-colour

Content views

Full-colour

Mobile app content views

It’s good to be loved! Our clients are not shy about expressing it.

This is exactly what I was looking for when I set out to find a better way of collating and sharing our social media analytics with internal stakeholders. Goodbye spreadsheets and the tedious task of copying + pasting analytics from each social media account!

ashley

G2.com verified review by

Ashley S, Social Media & Content Co-ordinator

We have found it provides our clients quick reports that they can analyze and ingest easily. It cuts down on our explanations and walkthroughs with clients. Overall, it has been a tremendous time-saver, along with exceeding our clients’ expectations with reporting.

kyle

G2.com verified review by

Kyle R, Digital Marketing Specialist

The SUPPORT. Whatagraph has THE BEST support team, ultra-responsive, ultra-helpful. They clear your roadblocks, update their platform to suit your needs, implement awesome new features (on user suggestion and on the back of their own ambition). AWESOME.

jasper

G2.com verified review by

Jasper C, Social Ads Specialist

Whatagraph is exactly what we were looking for in order to collect and organize data from multiple accounts (clients) with multiple data sources. It is the perfect tool to analyze data, to change the strategy, and also to create reports clients will understand.

thiago

G2.com verified review by

Thiago A, Digital Marketer

Whatagraph does not require someone to be “techy” to use the software. The learning curve is so minute, and when you do have issues- the support team will help you in a kind and efficient manner.

liam

G2.com verified review by

Liam R, Digital Marketing Campaign Manager

You just need a few hours of clicking and trying things to understand it. I like the interface, the way you makeup formulas and edit them, I like that you can build your own widgets.

mich

G2.com verified review by

Mich C, Digital Leader

What really makes Whatagraph shine is the way it breakdown data to your clients. Most of our clients want to see their metrics, but they don't really want to take the time to learn all about understanding them.

daniel

G2.com verified review by

Daniel W, General Manager

We're able to streamline our social media marketing into a report that has proper metrics that clients can understand. We're literally able to select from social media platforms to ads, to stories etc. You name it.

andrea

G2.com verified review by

Andrea R, Marketing Executive

This is exactly what I was looking for when I set out to find a better way of collating and sharing our social media analytics with internal stakeholders. Goodbye spreadsheets and the tedious task of copying + pasting analytics from each social media account!

ashley

G2.com verified review by

Ashley S, Social Media & Content Co-ordinator

We have found it provides our clients quick reports that they can analyze and ingest easily. It cuts down on our explanations and walkthroughs with clients. Overall, it has been a tremendous time-saver, along with exceeding our clients’ expectations with reporting.

kyle

G2.com verified review by

Kyle R, Digital Marketing Specialist

The SUPPORT. Whatagraph has THE BEST support team, ultra-responsive, ultra-helpful. They clear your roadblocks, update their platform to suit your needs, implement awesome new features (on user suggestion and on the back of their own ambition). AWESOME.

jasper

G2.com verified review by

Jasper C, Social Ads Specialist

Whatagraph is exactly what we were looking for in order to collect and organize data from multiple accounts (clients) with multiple data sources. It is the perfect tool to analyze data, to change the strategy, and also to create reports clients will understand.

thiago

G2.com verified review by

Thiago A, Digital Marketer

Whatagraph does not require someone to be “techy” to use the software. The learning curve is so minute, and when you do have issues- the support team will help you in a kind and efficient manner.

liam

G2.com verified review by

Liam R, Digital Marketing Campaign Manager

You just need a few hours of clicking and trying things to understand it. I like the interface, the way you makeup formulas and edit them, I like that you can build your own widgets.

mich

G2.com verified review by

Mich C, Digital Leader

What really makes Whatagraph shine is the way it breakdown data to your clients. Most of our clients want to see their metrics, but they don't really want to take the time to learn all about understanding them.

daniel

G2.com verified review by

Daniel W, General Manager

We're able to streamline our social media marketing into a report that has proper metrics that clients can understand. We're literally able to select from social media platforms to ads, to stories etc. You name it.

andrea

G2.com verified review by

Andrea R, Marketing Executive