Facebook Ads Reporting Tool

Stay on top of your paid campaign performance with our Facebook Ads Reporting Tool. Get all your KPIs in one place and transform them into actionable insights. Easily track and analyze your conversion metrics based on campaigns, ad sets, and ads.

    Facebook Ads Reporting Tool heroimage
    Join marketing agencies and teams worldwide who use Whatagraph to work with marketing data!
    Ogilvy logo
    n365 logo
    House dentsu logo
    upstick logo
    thrive logo
    Power digital logo
    havas logo
    mc cann logo

    Build insightful Facebook Ads reports in minutes

    Pick from over 200 Facebook metrics and create standalone Facebook Ads reports or easily combine data from different integrations and build cross-channel reports in our Facebook Ads reporting software. 

    Effortlessly report, monitor, and analyze your campaigns with our Facebook Ads reporting tool

    Automatically collect Facebook performance data for all your KPIs

    Directly connect your client’s Facebook Ads account and automatically pull near real-time data such as reach, impressions, click-through rate (CTR), conversion rate, and other key metrics to your report. Grab a customizable, pre-made Facebook Ads Report Template and create a performance report in a few minutes.

    SVG image
    Facebook Ads Reporting Tool collecting data

    Easily combine Facebook Ads with data from other sources

    Compare Facebook Ads campaign performance with other digital marketing channels for cross-channel insights. Analyze how your clients’ marketing channels are performing and optimize them according to data. Blend and aggregate Facebook Ads data with other paid media channels or compare their performance in multi-source widgets. Use custom formulas to add agency markup or create new metrics. Learn all about your target audience’s demographics and increase your engagement rates.


    SVG image
    Facebook Ads Reporting Tool combining sources

    Keep clients in the loop with automated reporting

    Transparency is the base of lasting client-agency relationships. Our Facebook Ads reporting software ensures your clients are always up-to-date on their performance. Set up an automated email reporting cadence, and your clients will never miss a report. A client can’t wait to see the report? Share a live link to their Facebook Ads report, and they can take a look whenever they want. 


    SVG image
    Facebook Ads Reporting Tool automated reporting

    What is a Facebook Ads reporting tool?

    Facebook Ads reporting tool is a marketing reporting software or data platform that allows marketers to track the performance of their Facebook paid ads by tracking metrics such as ad spend, cost-per-click, click-through rate, and conversion rate. This tool should make the whole data collection, visualization, and report-sharing process seamless while also offering user-friendly cross-channel and advanced analytics capabilities.  


    All reporting features your agency needs

    45+ data sources
    45+ data sources
    Create a true cross-channel digital marketing dashboard in Whatagraph. Over 45 integrations for your cross-channel marketing campaigns.
    Cross-channel reports
    Cross-channel reports
    Combining cross-channel data is intuitive and takes a few clicks. Create a single client report for all channels instead of one report for each.
    Full report automation
    Full report automation
    Schedule your reports at desired intervals or share a live link to a report so your clients can check for updates at any moment.
    White-label reports
    White-label reports
    Customize colors and logos in each report to align it with your agency’s or clients’ branding and style.
    Request Free 7-day Trial

    No credit card required

    Explore advanced marketing data analytics features

    Effortless calculations
    Effortless calculations
    Easy-to-build reusable custom formulas for any metric in your reports.
    Overview reports
    Overview reports
    Monitor your overall performance across regions or accounts and find new opportunities for growth.
    Data blending
    Data blending
    Combine metrics from multiple data sources in a widget or table to track cross-channel campaigns in one place.
    Customize metrics
    Customize metrics
    Combine data from multiple sources, add margins, change currency, and more for any metric.
    Request Free 7-day Trial

    No credit card required


    All your questions answered. And if you can’t find it here, chat to our friendly team.

    How do I create custom Facebook Ads reports in Whatagraph?

    You can create custom reports with Facebook Ads in two simple ways. Once you create your Whatagraph account, you have two options on how to create a Facebook advertising report:


    - Create from template — use our professionally-made Facebook Ads report example


    - Blank — create your Facebook Ads report from scratch, starting from a blank canvas


    After determining how you want to create a Facebook Ads report, connect the necessary data sources and build a report using drag-and-drop widgets.

    What is a good Facebook Ads result?

    A safe way to determine your Facebook Ads performance is to benchmark yourself against available averages. Whether it's ad spend, conversion rates, or CPC, you can benchmark your campaigns against industry averages, against your competitors, or your own historical data if you have any.


    - Click-through rate (CTR) = 0.9%


    - Cost-per-click (CPC) = $1.86


    - Conversion rate (CR) = 4.70%


    Make sure you keep an eye on your Facebook Ads data to see how you're progressing over a certain period.

    How do you automate a Facebook Ads report?

    Do you need to send up-to-date Facebook Ads metrics, PPC performance, and social media marketing data? Do it without any manual work. 

    Automate your marketing reports by selecting the sending frequency (daily, weekly, monthly, etc.) and choosing the recipients' email addresses.

    To automate reports:


    1. Make sure that you have selected one of the pre-made date ranges from the calendar settings. 


    2. Select how often you would like your report sent, the time, and the time zone. 


    3. Choose whether you want to review the report before sending it or have it sent automatically without a review.


    4. Enter the report recipients' email addresses at the bottom of the automation settings for your reports and click "Automate report".

    Can I create a multi-channel ads dashboard with Whatagraph?

    Yes, you can create a multi-channel ads dashboard with Whatagraph. What is more, we have already created one, and it’s waiting for you in our library of templates. Our PPC dashboard allows you to integrate all your paid ad channels’ results into one dashboard. This way, you can monitor how your Facebook Ads perform compared to Bing, LinkedIn, or Google Ads. This cross-channel reporting feature makes Whatagraph a much more capable solution than the Facebook Insights dashboard, which only provides Facebook-related metrics.

    How many integrations does Whatagraph support?

    Currently, Whatagraph supports more than 45 integrations with popular marketing platforms. These include web analytics tools such as Google Analytics, paid advertising platforms such as Facebook Ads, Google Ads Manager, and StackAdapt, SEO platforms like Ahrefs and SEMRush, email automation tools like Mailchimp, and CRMs like HubSpot and Salesforce.


    If you need to connect a platform outside the existing integrations, you can use a Custom API or export the data first to Google BigQuery or Google Sheets, and add them as a source. 

    It’s good to be loved! Our clients are not shy about expressing it.

    I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

    Mindaugas S., Marketing Consultant Capterra logo for Whatagraph review

    Capterra verified review by

    Mindaugas S., Marketing Consultant

    Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

    Nico T., Media Planner Capterra logo for Whatagraph review

    Capterra verified review by

    Nico T., Media Planner

    The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

    Rasmus Bernt K., External Senior Management Consultant Capterra logo for Whatagraph review

    Capterra verified review by

    Rasmus Bernt K., External Senior Management Consultant

    We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

    Stephanie S., Digital Director Capterra logo for Whatagraph review

    Capterra verified review by

    Stephanie S., Digital Director

    We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

    John S., SEO Strategist Capterra logo for Whatagraph review

    Capterra verified review by

    John S., SEO Strategist

    The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

    Erman E., Marketing Specialist Capterra logo for Whatagraph review

    Capterra verified review by

    Erman E., Marketing Specialist

    Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

    Brent N., Director of Operations Capterra logo for Whatagraph review

    Capterra verified review by

    Brent N., Director of Operations

    Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

    Orsolya S., Online Marketing Manager Capterra logo for Whatagraph review

    Capterra verified review by

    Orsolya S., Online Marketing Manager

    Need more help with getting started?

    An image of the Whatagraph dashboard, with a custom reporting template

    We can set up your report campaign for you!

    If you need help with setting up Whatagraph - our team can create your campaign reports!

    Ready for insights?

    It's time to focus your time on the tasks that really matter, and let us worry about your marketing analytics. Start your free 7-day trial.

    • Free for 7 days
    • No credit card required
    • Live chat support
    • Cancel anytime
    Start Reporting For Free

    No credit card required

    Cross channel reporting template with Whatagraph