Automated Facebook Ads Reporting Tool for Digital Agencies

Stay on top of your paid social performance with our Facebook Ads reporting tool. Get all your KPIs in one place and transform them into actionable insights with Whatagraph. Easily track and analyze your conversion metrics based on campaign, ad set, and ad.
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7-day trial | No CC required

Automated Facebook Ads Reporting Tool for Digital Agencies

Stay on top of your paid social performance with our Facebook Ads reporting tool. Get all your KPIs in one place and transform them into actionable insights with Whatagraph. Easily track and analyze your conversion metrics based on campaign, ad set, and ad.
Try Now for Free

Effortlessly report, monitor and analyze your campaigns
with our Facebook Ads reporting tool

Automatically collect Facebook performance data for all your KPIs

Connect your Facebook Ads account to Whatagraph once and never worry about tracking your most important KPIs again. Our Facebook Ads reporting tool automatically pulls up-to-date reach, impressions, cost-per-click, ROI, and other performance metrics. With our pre-made widgets building comprehensive performance reports is easy and fast.

Get a 360º campaign overview with cross-channel reports

It’s all about omni-channel marketing these days.
With Whatagraph, you can easily build cross-channel reports to deliver thorough analysis of how a particular campaign has performed, or how the chosen marketing channel mix is working. Connect other paid advertising channels or social media tools and take a deep-dive into marketing analytics.

Keep clients in the loop with report automation and scheduling

Transparency is a surefire way to stronger and longer lasting client-agency relationships. Using an automated reporting software like Whatagraph ensures your clients are always up-to-date on their performance. Set up a reporting cadence and format to fit your client needs: from scheduled PDF reports for short-term goal tracking to live report dashboards for strategic planning.

Whatagraph reports trusted and appreciated by

actimel
white-campaigning-bureau
chilli's
colgate
crowne-plaza
dents-aegis-network
white-dermalogica
fila
fujifilm
holiday-inn
mullenlowe
ogilvy
omnicon-media-group
white-saatchi-and-saatchi
srw
wsi
actimel
white-campaigning-bureau
chilli's
colgate
crowne-plaza
dents-aegis-network
white-dermalogica
fila
fujifilm
holiday-inn
mullenlowe
ogilvy
omnicon-media-group
white-saatchi-and-saatchi
srw
wsi

Why agencies choose Whatagraph reporting software

“Whatagraph is an easy to use drag-and-drop reporting tool that helped us automate our client reports. We've got huge time savings thanks to it. Furthermore, the styling options and customer support are great!”

Martin Wagner, Senior Marketing Manager

Campaigning Bureau

“The customization options allow us to do lots of different kinds of reports and we can integrate Google Ads and Facebook all into one client report, which is something hard to do generally. Saves me time so I can work on other things.”

Charles Douglas, Director of Social

Pilerats

“Great list of data sources to pull from, ability to drill down into the data, segmenting, sorting, etc. Whatagraph is a great reporting software without many similar alternatives. Plus, it has great customer service that has always been helpful.”

Guy Azouri, CEO

Anova London

Frequently Asked Questions

1. How do I check my ad performance on Facebook?

There are various metrics you want to look at when you want to check your ad performance. That entirely depends on your goal:

  1. Awareness - reach and impressions to see how many people actually saw your ad.
  2. Engagement - likes, shares, comments, clicks to see how much interest people shown in your ads.
  3. Lead generation - cost per click, cost per lead, ROI to know how much you are paying for running your ads and how much money you are getting back.

2. How to analyze your Facebook Ads?

Before you jump into Facebook Ads analysis, make sure you have a Facebook Pixel set up correctly on your website. This will help you effectively track your campaign performance and reach new, relevant customers.

Another important thing to remember when creating and analyzing your Facebook Ads campaigns is to keep things organized. Make sure you have a consistent naming system for your campaigns, ad sets, and ads. This will help you later on when you need to find a specific ad or campaign for your report.

Now that you have that taken care of, you can start looking into your Facebook ads performance. Decide on which metrics are most important for your business. This will highly depend on the purpose of your campaign, but we always recommend to focus on actionable versus vanity metrics.

Actionable metrics for Facebook Ads will most likely be related to ROI, cost-per-click, cost-per-acquisition, and such. Whereas vanity metrics will show reach, impressions, clicks, etc. The reason to focus on conversion metrics is because you won’t be able to scale if you’re not making money off of your campaigns right now.

3. What is a good Facebook Ads result?

A surefire way to determine if your Facebook Ads are delivering good results is to benchmark yourself against available averages. You can benchmark your campaigns against industry averages, against your competitors or against your own historical data if you have some.

  1. Click-through rate (CTR) = 0.9%
  2. Cost-per-click (CPC) = $1.86
  3. Conversion rate (CR) = 4.70%

“Marketing without analytics is like playing basketball in the dark:

You might be scoring, but no one else knows it.”

Deliver blockbuster marketing reports with Whatagraph!

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7-day trial | No CC required

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