Facebook Ads Reporting Tool

Stay on top of your paid social performance with our Facebook Ads reporting tool. Get all your KPIs in one place and transform them into actionable insights. Easily track and analyze your conversion metrics based on campaign, ad set, and ad.

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Effortlessly report, monitor and analyze your campaigns with our Facebook Ads reporting tool

Automatically collect Facebook performance data for all your KPIs

Connect your account to Whatagraph and you'll never have to check your Facebook Ads KPIs separately. Our Facebook Ads reporting tool automatically pulls up-to-date reach, impressions, cost-per-click, ROI, and other performance metrics.

Use customizable, pre-made widgets to create a performance report in 10 minutes or less.

Get a 360º campaign overview with cross-channel reports

Compare your Facebook Ads performance with other marketing channels to see the full picture. Build cross-channel reports to deliver a thorough analysis of how a particular campaign has performed or how the chosen marketing channel mix is working.

Keep clients in the loop with report automation and scheduling

Transparency is a surefire way to stronger and longer-lasting client-agency relationships. Using automated reporting software like Whatagraph ensures your clients are always up-to-date on their performance.

Set up a reporting cadence and format to fit your client needs: from scheduled PDF reports for short-term goal tracking to live report dashboards for strategic planning.

What makes Whatagraph stand out?

“Whatagraph is an easy to use drag-and-drop reporting tool that helped us automate our client reports. We've got huge time savings thanks to it. Furthermore, the styling options and customer support are great!“

Matthew Callahan, Founder & CEO

“The customization options allow us to do lots of different kinds of reports and we can integrate Google Ads and Facebook all into one client report, which is something hard to do generally. Saves me time so I can work on other things.”

Charles Douglas, Director of Social

“Great list of data sources to pull from, ability to drill down into the data, segmenting, sorting, etc. Whatagraph is a great reporting software without many similar alternatives. Plus, it has great customer service that has always been helpful.”

Guy Azouri, CEO

Frequently Asked Questions

How do I check my ad performance on Facebook?

There are various metrics you want to look at when you want to check your ad performance. That entirely depends on your goal:

Awareness - reach and impressions to see how many people actually saw your ad.
Engagement - likes, shares, comments, clicks to see how much interest people are shown in your ads.
Lead generation - cost per click, cost per lead, ROI to know how much you are paying for running your ads, and how much money you are getting back.

How to analyze your Facebook Ads?

Before you jump into Facebook Ads analysis, make sure you have a Facebook Pixel set up correctly on your website. This will help you effectively track your campaign performance and reach new, relevant customers.

Another important thing to remember when creating and analyzing your Facebook Ads campaigns is to keep things organized. Make sure you have a consistent naming system for your campaigns, ad sets, and ads. This will help you later on when you need to find a specific ad or campaign for your report.

Now that you have that taken care of, you can start looking into your Facebook ads performance. Decide on which metrics are most important for your business. This will highly depend on the purpose of your campaign, but we always recommend to focus on actionable versus vanity metrics.

Actionable metrics for Facebook Ads will most likely be related to ROI, cost-per-click, cost-per-acquisition, and such. Whereas vanity metrics will show reach, impressions, clicks, etc. The reason to focus on conversion metrics is that you won’t be able to scale if you’re not making money off of your campaigns right now.

What is a good Facebook Ads result?

A surefire way to determine if your Facebook Ads are delivering good results is to benchmark yourself against available averages. You can benchmark your campaigns against industry averages, against your competitors, or against your own historical data if you have some.

Click-through rate (CTR) = 0.9%
Cost-per-click (CPC) = $1.86
Conversion rate (CR) = 4.70%

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