Google My Business Reporting Tool for Agencies

Gather and present key GMB metrics and KPIs in one report. Find out how many customers directly searched for your client’s business and how many total views and actions you receive monthly from Google’s search engine. Capture valuable search traffic insights with the Whatagraph Google My Business reporting tool.

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What is a Google My Business reporting tool?

Google My Business reporting tool is a marketing reporting software or data platform that allows marketers to track their clients’ local search performance, Google ranking, and customer engagement by sourcing data from their GMB listings. Ideally, this tool should make the whole data collection, visualization, and report-sharing process seamless while also offering user-friendly cross-channel and advanced analytics capabilities.  

Grab a Google My Business report to track key performance metrics & KPIs

Create insightful Google My Business reports in minutes

Cut down on reporting time and use Whatagraph to create beautiful reports in minutes. Connect and pull data points from your client’s Google My Business account automatically instead of copying and pasting manually. Drag and drop your report widgets to show accurate Google My Business insights data. Are your clients managing multiple business locations? Plug them all into one Google My Business report.

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Google My Business Reporting Tool create insights

Track your KPIs and get clear GMB insights

Our Google My Business reports offer insights into your client’s local search performance, Google ranking, and customer engagement data from their Google My Business listing. Discover how customers find your clients’ businesses and what actions they are taking. Save time by summarizing targets and adding source- and widget-level filters. Use custom formulas to create new metrics for more granular insights.

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Google My Business Reporting Tool custom KPIs

Fully customizable Google My Business report template

Whether you start from scratch or use a GMB report template, you can switch the default Whatagraph URL for one that includes your agency’s brand and business name. Go an extra step and customize your GMB report design with your brand, your client’s brand, or the color scheme of your choice. Remove Whatagraph’s branding altogether and sell the white-label GMB reports as your own.

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Google My Business Reporting Tool customizable reports

All reporting features your agency needs

50+ data sources

Create a true cross-channel digital marketing dashboard in Whatagraph. Over 50 integrations for your cross-channel marketing campaigns.

Cross-channel reports

Combining cross-channel data is intuitive and takes a few clicks. Create a single client report for all channels instead of one report for each.

Full report automation

Schedule your reports at desired intervals or share a live link to a report so your clients can check for updates at any moment.

White-label reports

Customize colors and logos in each report to align it with your agency’s or clients’ branding and style.

Explore advanced marketing data analytics features

Effortless calculations

Easy-to-build reusable custom formulas for any metric in your reports.

Data blending

Combine metrics from multiple data sources in a widget or table to track cross-channel campaigns in one place.

Overview reports

Monitor your overall performance across regions or accounts and find new opportunities for growth.

Customize metrics

Combine data from multiple sources, add margins, change currency, and more for any metric.


All your questions answered. And if you can’t find it here, chat to our friendly team.

How do I create a Google Business report with Whatagraph?

1. Create an account 

Create an account in less than a minute by adding your data. No credit card is needed and you can try it for free for 7 days!


2. Connect your GMB account 

Connect your clients’ Google My Business accounts to Whatagraph. A single report can contain multiple client accounts. 


3. Use a GMB template or build a report from scratch

Create your first GMB report from our GMB template, or start from a blank page. Choose from a list of pre-made widgets, drag-and-drop them to the page, resize, and rearrange them. You can also completely change our pre-made template and save it as your own.

What Google My Business metrics should you track?

The Google My Business report metrics you should track are:


- Discovery searches


- Local search results


- Branded searches


- Map views


- Photo views


- Driving direction requests


- Search queries used by customers to find your client’s local business


- Phone number actions (number of times someone clicked on your phone number)

How do I analyze my Google My Business profile?

Analyzing a business profile on Google means learning all about how clients find and interact with your local business on Google. Consider these steps when analyzing yours:


- Take a look at the searches: direct, discovery, branded, and total. This will tell you how many people already know about your business by searching for it on Google and how good your local SEO efforts are;


- Look at the source of these searches: Google Search or Google Maps; Desktop or mobile, to find out where your website clicks come from.

Look at customer actions they take when they find you: come to your site; book a demo; purchase an item.

Can you pull reports from Google My Business?

You can. But why just do it, when you can do it right. Pull GMB reports with Whatagraph’s marketing data platform to get beautiful, custom-made reports in minutes from the right data source, that you can easily share as automated emails or live links for more real-time reporting.

Can you connect Google Analytics 4 to Google My Business?

Yes, you can connect Google Analytics 4 to Google My Business. But you can also connect both Google Analytics and GMB to Whatagraph and present the metrics you need from both platforms' data in your Google My Business dashboard.

Can you add data from other client’s platforms to Google My Business report?

Yes, whatagraph allows you to optimize each report for each client by adding all the data points they want to see. 


This separates Whatagraph as a data platform from one-use Google My Business reporting tools. Each report you create can contain data from as many supported sources as you want. 


You can easily cross-examine your client’s GMB insights with their social media metrics, results from Google Ads and other PPC channels, etc.

It’s good to be loved! Our clients are not shy about expressing it.

I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

Mindaugas S., Marketing Consultant Capterra logo for Whatagraph review

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Mindaugas S., Marketing Consultant

Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

Nico T., Media Planner Capterra logo for Whatagraph review

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Nico T., Media Planner

The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

Rasmus Bernt K., External Senior Management Consultant Capterra logo for Whatagraph review

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Rasmus Bernt K., External Senior Management Consultant

We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

Stephanie S., Digital Director Capterra logo for Whatagraph review

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Stephanie S., Digital Director

We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

John S., SEO Strategist Capterra logo for Whatagraph review

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John S., SEO Strategist

The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

Erman E., Marketing Specialist Capterra logo for Whatagraph review

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Erman E., Marketing Specialist

Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

Brent N., Director of Operations Capterra logo for Whatagraph review

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Brent N., Director of Operations

Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

Orsolya S., Online Marketing Manager Capterra logo for Whatagraph review

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Orsolya S., Online Marketing Manager

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