19 Best Social Media Analytics Tools for Marketers in 2024

What are the benefits of using a social media analytics tool?

The social media analytics software that you choose should give you deep insights into how your social media marketing strategy is performing. These are the most important reasons why you should invest in social media data analytics:

Gain deep insights into your audience

Insights from social media marketing analytics tools can ensure that you’re creating and publishing content that is relevant to your target audiences. Information like how many people are seeing or interacting with your posts, how much your followers are growing, and how many sales and conversions your social posts generate can give you a clearer idea of what content to publish. This way, your content creation becomes more proactive rather than reactive.

You can also gain insights into your audience demographics, such as age, gender, location, and interests.

Improve follower engagement

Your followers will be more interested in your brand when your social media content aligns with what they care about. By establishing this emotional connection between you and your followers, you win their loyalty and trust. By monitoring engagement metrics such as likes, shares, and mentions, you can quickly assess how well your audience is interacting with your content. You can then use the insights to identify and engage with your most active followers and influencers to build a stronger community.

Increase ROI from social media

Social media analytics and reporting tools monitor key performance indicators (KPIs) such as follower growth, click-through rate (CTR), and conversions, which you can use to attribute specific social media actions or ads to revenue generation. With the means to measure the ROI of your social strategy, you can proceed to optimize your social media content. For example, if you notice that a specific type of social media post has high conversion rates, you can increase the number of those posts on that specific social media network to boost conversions.

Top 19 social media analytics tools

Here is our list of the best social media analytics and reporting tools based on their distinctive features, customer support, and pricing.

1. Whatagraph

Whatagraph is an easy-to-use platform to monitor and report on your marketing performance, including all popular social media networks. With Whatagraph, you can replace multiple slow and complex tools with one social media analytics platform. However, unlike many competitors, Whatagraph allows you to monitor other marketing platforms such as SEO and PPC tools, web analytics, and email marketing tools. This allows Whatagraph users to aggregate, organize, and present scattered cross-channel data using intuitive visualizations and report and dashboard templates.

You can organize data by the specific reporting needs. Unify metric names, group countries in tiers, or blend social media campaign metrics with data from other channels.

Thanks to professionally built templates, you can easily create any social media analytics dashboard or report customized to your client’s or company’s requirements and with the business KPIs of choice.

Instead of using different tools to collect, clean, and analyze data, Whatagraph integrates all your data into one fast and easy-to-use platform.

Results:

1. Data is easier to organize and analyze.
2. Teams can track their performance on internal dashboards and overviews.
3. You can automate the way you report to clients or stakeholders.

As a result, marketing analytics processes become more efficient, and everyone — from clients to teammates — can finally understand marketing data and focus on strategy and execution with hours saved.

Key features:

• Native integrations to popular marketing sources
• Connect any data source using Custom API, Google Sheets, or BigQuery
• Organize connected data without coding
• Drag-and-drop visualization builder
• Cross-channel insights
• Overview (monitors the performance of all your clients or campaigns)
• Library of pre-made dashboard and report templates
• Edit multiple reports in bulk
• Save anything as a template
• Custom branding and white-label features
• Automated report sharing
• No-code data transfers to BigQuery data warehouse

Pros:

• All-in-one marketing analytics solution
• Easy to use by anyone on your team
• Engaging visual reports
• Fast campaign performance and insights
• Results easy to interpret
• Excellent live chat customer support

Cons:

• No freemium plan
• Just one data warehouse destination (BigQuery) is available so far

Pricing

Whatagraph offers three pricing plans based on the amount of “source credits” and access to customization and data organization capabilities. You can use source credits to connect data sources, send data from a source to a warehouse, and blend cross-channel data together.

Whatagraph ratings and reviews

• G2: Rating: 4.5 · ‎267 reviews
• Capterra: Rating: 4.4 · ‎83 reviews
  

Book a demo to learn more about how much time you can save while tracking performance and sharing insights with Whatagraph social media reports.

2. Metrics Watch

Metrics Watch is a social media data analysis tool that you can use to send reports directly to your team’s or clients’ inboxes. The tool comes with a drag-and-drop builder that lets you easily create custom reports with data from all your marketing channels. This means you can display key metrics from social media alongside Google Analytics insights or performance metrics from your paid ads accounts.

Instead of using PDF documents or building live dashboards, Metrics Watch has a reporting workflow where the clients or stakeholders get all the data in a custom email body with their logo and branding. This way, they can access their latest report from anywhere at any time.

Key features:

• Drag-and-drop visualization builder
• Pre-made report templates
• White-label reports
• Automated report delivery
• Real-time alerts

Pros:

• Easy to set up
• Convenient report sharing in email body
• Automated reporting process
• Good support

Cons:

• Need help from customer support to set custom metrics
• Limited design options
• No blended metrics
• No real-time dashboards

Pricing

Four pricing plans based on the number of configured reports. Free migration service from competing software is available for all plans.

Metrics Watch ratings and reviews

• G2: Rating: 4.5 · ‎2 reviews
• Capterra: Rating: 4.3 · ‎3 reviews

3. Keyhole

Keyhole is a real-time social media management tool with above average social analytics functionalities. This tool offers analytics for Facebook, Instagram, X, YouTube, LinkedIn, and TikTok, aiming to help brands analyze all aspects of their online presence. From influencer tracking to competitor analyses and campaign tracking to hashtag analytics, Keyhole monitors what followers say about your brand, tracks competitor behavior, finds leading social media influencers, spots upcoming trends and more.

For example, you can use it to identify the best influences using detailed profile analytics, so you can be sure they are a good match for your brand. Keyhole can also help you find any red flags such as fake followers or negative sentiment.

Key features:

• Brand mentions
• Hashtag tracking & analysis
• Social listening
• Competitor analysis
• Influencer marketing

Pros:

• Monitoring campaign reach and engagement via hashtags across social platforms
• Influencer profiling and performance analytics
• Reports are comprehensive and easy-to-understand

Cons:

• Steep learning curve
• Limited number of integrations
• Even the basic pricing plan might be too expensive for small businesses

Pricing

Keyhole has four pricing plans, which are differentiated by the number of mentions, trackers, influencers you can track, and user seats. White-label options are only available for the two upper-end plans, while the Custom plan also comes with API access, historical data, and unlimited influencer tracking.

Keyhole ratings and reviews

• G2: Rating: 4.3 · ‎69 reviews
• Capterra: Rating: 5 · ‎2 reviews

4. Google Analytics 4

Google Analytics 4 is probably not your first idea of a social media analytics tool. However, it’s a reliable way of tracking social media campaigns driving traffic to your website and can even help you measure social ROI. In addition to a GA4 account to monitor your website traffic, you can create reports specifically for social media data tracking. For example, you can monitor how much traffic comes to your website from each social network or track specific social media campaigns with UTM parameters.

Although Google Analytics 4 is not going to be your all-in-one social media analytics tool, if you work for a web-based business, it can tell you which social media platforms send you the most traffic, what content drives the most leads, and what is the demographics of your audience.

Key features:

• Event-driven data model
• User-centric reporting
• Cross-platform tracking
• Advanced funnel analysis
• Exploration reports

Pros:

• Real-time insights
• Predictive metrics
• Built-in privacy controls
• User ID tracking
• Life cycle reporting

Cons:

• Steep learning curve
• Limited choice of built-in reports
• Difficult to integrate with non-Google platforms
• Tracking specific social media interactions requires manual setup
• GA4 is still evolving some features that were readily available in Universal Analytics

Pricing

Google Analytics 4 is free if you use the free version. A paid plan called Google Analytics 360 includes advanced analytics features, such as attribution modeling and data integration.

Google Analytics 4 ratings and reviews

• G2: Rating: 4.5 · ‎6,385 reviews
• Capterra: Rating: 4.7 · ‎8,073 reviews

5. Sprout Social

Sprout Social is an all-in-one social media management tool that helps brands create, schedule, manage, and monitor their social media content. You can use Sprout Social to monitor key metrics from almost any social network — track Facebook impressions, aggregate X link clicks, measure Instagram follower growth, assess Linkedin engagement rate, evaluate content performance on Pinterest, and more from the same location.

This social media analytics solution allows you to easily organize and share your data using intuitive presentation-ready reports. If you go for Premium Analytics, you can create custom reports tailored to your organization’s or clients’ specifics.

Key features:

• Engaging, easy to read graphs
• Sentiment analysis
• Competitor reports
• Option to tag content by campaign
• Boolean keyword searches

Pros:

• Content scheduling options
• Social listening
• Respond to DMs directly

Cons:

• Not very responsive support
• No Shopify integration
• Bugs with new Instagram API

Pricing

Sprout Social offers four pricing plans based on the number of advanced social media analytics features. Keep in mind that social listening and cross-channel social media analytics are available only with the custom Enterprise plan.

Sprout Social ratings and reviews

• G2: Rating: 4.4 · ‎3,370 reviews
• Capterra: Rating: 4.4 · ‎579 reviews

6. Buffer

Buffer is a versatile analytic tool for social media that comes with several features for analyzing and optimizing social media accounts. Unlike most tools on this list, it doesn't offer analytics for all social media platforms. It also lacks social listening, paid content tracking, and competitive benchmarking features. However, Buffer has a couple of reporting features that social media managers love. First, it consolidates all your data in one dashboard — perfect for busy teams who need a quick way to get up to date with the latest social media developments.

Buffer can also make recommendations based on content performance. With this tool, there’s no second guessing what the best time to post on LinkedIn is or what content to use on which platform. Buffer does the math and answers these questions instead of you to give you the best chances to grow.

Key features:

• Content planning and scheduling
• Content optimization
• Workflow management

Pros:

• AI-generated captions
• Scheduling tools
• Content calendar
• Simple analytics

Cons:

• Needs more integrations to social media platforms
• Carousel posts on Instagram are not supported
• The tool might be to basic for some users

Pricing

Buffer has four pricing plans that cater to different categories of users, from the Free plan for publishing and planning content on 3 channels to professionals and in-house marketing teams to agencies that manage more than 10 social media channels.

Buffer ratings and reviews

• G2: Rating: 4.3 · ‎1,005 review
• Capterra: Rating: 4.5 · ‎1,477 reviews

7. Hootsuite

Hootsuite is a social media analytics platform that allows marketers to plan, schedule, and syndicate social media posts across multiple networks from one place. This social media tool offers automatic scheduling, social media monitoring, performance reporting, and basic task management on channels like Facebook, Instagram, TikTok, Twitter, YouTube, Pinterest, and others. Using the Stream feature, marketers can monitor mentions, hashtags, and keywords from specific social media accounts.

The Hootsuite Analytics feature offers in-depth performance reporting and includes key metrics such as posts and tweets, engagement, traffic, fans and followers, and more. You can use it to schedule reports for automatic sending via email on a weekly or monthly basis.

Key features:

• Boolean keyword searches
• Filtering out noise and spam
• Sentiment analysis
• Content planning and scheduling
• Automated routing and prioritization
• Customer interaction histories
• Lead generation

Pros:

• Multi profile scheduling
• Unlimited posts with all plans
• Schedule and publish directly from Hootsuite
• Post time optimization
• Includes stock photos
• Integrates with Canva
• Built-in Grammarly

Cons:

• No longer offers a free plan
• Free trial requires a credit card
• Support is slow to reply
• No integration for Google Business Profile

Pricing

Hootsuite comes with three pricing plans that primarily differ by the number of users and social accounts. The plans are tiered to accommodate companies from different sizes from solo operations to large enterprises. The most popular, Team plan is an upgrade from the first, Professional tier and comes with team roles and permission, link in bio tool, and an option to postpone scheduled posts. The custom Enterprise plan opens up the content library, approval workflow and asset management, and advanced social listening.

Hootsuite ratings and reviews

• G2: Rating: 4.2 · ‎4,234 reviews
• Capterra: Rating: 4.4 · ‎3,699 reviews

8. Brandwatch

Brandwatch is a social media analytics software that is positioned as a customer intelligence tool with analytics capabilities. It offers a suite of tools for analyzing your clients’ social media accounts and monitoring brand reputation and social share of voice. Thanks to its Consumer Research feature, this social media analytics tracker pulls data from 1.4 million posts. It uses AI to filter out trends and segment the most relevant data to your or your client’s business.

Email alerts that notify you when sentiment or conversion changes in volume are also available. Social listening and competitive analysis can help you streamline the content creation, while audience profile cards can give you a better understanding of the audiences that engage with your social content.

Key features:

• Analyzes data from more than 100 million sources
• Customizable dashboards
• Audience profile cards
• Proprietary listening technology
• The most advanced, customizable charting and analysis functionality available
• Unlimited users
• 30+ fully-supported languages

Pros:

• Includes influencer management
• Responsive customer support
• Community management
• Reliable API connection

Cons:

• Reporting is very basic
• Not the best UI with larger categorization sets
• Limited historical data
• No way to save a dashboard as a template

Pricing

Brandwatch doesn’ have publicly listed pricing plans, so the pricing is available on request. To find out how much you need to pay, you need to request a demo and ask for a quote.

Brandwatch ratings and reviews

• G2: Rating: 4.4 · ‎606 reviews
• Capterra: Rating: 4.3 · ‎231 reviews

9. Rival IQ

Rival IQ is another social media metrics tool that you can use to analyze and manage content on several different platforms, like X, Instagram, YouTube, LinkedIn, and TikTok. As its name reveals, Rival IQ is designed to track competitors and present actionable insights on a simple yet customizable dashboard. In addition, this social media analytics tool comes with a number of free tools for small businesses who want to monitor their social media analytics on a budget.

In its basic mode, Rival IQ gives you a neat presentation of the usual social media analytics metrics, such as follower growth, conversions, and other engagement metrics.

Key features:

• Competitive analysis
• All social media metrics in one place
• Competitive benchmarking
• Machine learning

Pros:

• Easy to visualize data
• Robust platform that improves continually
• Competitor insights
• Industry behavior reports

Cons:

• Limited collaboration in the basic plan
• Lack of customization options
• Expensive for small businesses

Pricing

Rival IQ comes with three pricing plans based on the number of user accounts, tracked companies, and the available history data range. Unlike many of its competitors on this list, Rival IQ doesn’t have a specified custom plan, however prospects with larger data volume needs are encouraged to reach out to their sales team. The pricing plans for this tool are significantly higher than most of the other options.

Rival IQ ratings and reviews

• G2: Rating: 4.6 · ‎48 reviews
• Capterra: Rating: 4.4 · ‎13 reviews

10. Zoho Social

Zoho Social is a social media analytics platform that allows you to understand your social media audience and engagement. You can use it to listen to multiple channels from one dashboard and respond in real-time. Designed for marketers from small to large organizations, Zoho Social helps them grow the social media presence of their brand. Not only does it offer pre-publishing in sight based on the previous posts’ engagement level, but it also shows the percentage of the audience that’s likely to see your post now — suggests the best time to post and lets you schedule a post to go live at the same time of day in different time zones.

Using a dedicated reports tab, you can deliver social-network-specific statistics and detailed analytics to clients or stakeholders, helping them better understand their audience and how people engage with their content.

Key features:

• Breakdown of content formats the audience engages with and those you publish currently
• Fans vs. other people reach
• Pre-defined report segments
• Sentiment analysis
• Content planning and scheduling
• Automated routing and prioritization

Pros:

• Consolidated dashboard for all platforms
• Schedule multiple posts simultaneously
• Easy to customize reports
• Useful mobile app

Cons:

• No AI post-writing support
• Email support
• Doesn’t integrate with WhatsApp and Viber
• Limited in-depth analytics
• No way to analyze organic and paid content data separately

Pricing

Zoho Social has two pricing divisions — for Businesses and for Agencies. The Business plans include one brand and 10 channels, while the three tiers differ in the choice of advanced features such as Bulk scheduling, Mute & block accounts, media library, and content approvals. Zoho CRM and Zoho Desk integrations are only available in the Business Premium plan. The two Agency plans include everything in the Premium Business plan but allow you to connect 10 or 20+ brands.

Zoho Social ratings and reviews

• G2: Rating: 4.6 · ‎2,608 reviews
• Capterra: Rating: 4.7 · ‎3,146 reviews

11. Mentionlytics

Mentionlytics is an all-in-one social media analytics tool that helps you understand how audiences feel about your brand, competitors, and industry. This tool is a great place to start using social media analytics for brand monitoring, especially for businesses with global operations in different languages. Mentionlytics tracks mentions across all web and social media sources, analyzes the data, and provides valuable insights about your or your client’s online performance.

You can also use it to identify influencers and track relevant hashtags. Analyze keywords and engagement, and reach and aggregate the insights in performance reports to measure your success and benchmark against competitors.

Key features:

• Real-time alerts
• Share of voice reports
• Influencer identification
• Social intelligence advisor
• AI-powered emotion analysis
• Multi-language sentiment analytics

Pros:

• Time-saving scattered data consolidation
• Reasonably-tiered pricing structure
• User-friendly interface

Cons:

• Slow loading time
• Limited customization options
• Keyword monitoring can return irrelevant results

Pricing

Unlike any tool for social media marketing and analytics on this list, Mentionlytics comes with six pricing plans based primarily on the number of keyword rules, monthly mentions, and data updates. The Basic plan allows tracking up to 10 social profiles, has 3 keyword rules, and an update rate of 12 hours. The top Enterprise plan, which is designed for enterprises and multinational organizations allows your team to apply 100+ keyword rules and track 100+ profiles.

Mentionlytics ratings and reviews

• G2: Rating: 4.4 · ‎606 reviews
• Capterra: Rating: 4.9 · ‎74 reviews

12. BuzzSumo

BuzzSumo is an influencer marketing platform that you can use to analyze the social engagement of any post or piece of content. It can help you find influencers and authors, analyze content to locate trends and compare domains and competitors. Acquired by Brandwatch in 2017, BuzzSumo can let you track the performance of content competing for relevant industry keywords so you can see how your content marketing campaigns are performing in relation to the competition.

Thanks to the Content Analyzer feature, you are able to figure out what topics receive the most engagement by individual platforms.

Key features:

• Real-time trends overview
• Content Analyzer
• Keyword tool

Pros:

• Accurate social share counts
• Content research
• Backlink checking
• Slack alerts
• Excellent influencer database and search

Cons:

• Price much higher than other alternatives
• Content curation feature lacks refinement
• Interface and navigation could be improved

Pricing

BuzzSumo has four pricing plans that are primarily differentiated by the number of users and alerts you can set. The basic Content Creation plan comes with Content Analyzer, Trending Feeds, and Question Analyzer tools, while for Coverage Reports, YouTube Analyzer, and Granular Location Search, you need to upgrade to higher plans.

BuzzSumo ratings and reviews

• G2: Rating: 4.4 · ‎606 reviews
• Capterra: Rating: 4.3 · ‎231 reviews

Social media analytics within social media platforms

Apart from dedicated social media marketing tools and platforms developed by third-party vendors, you can also grab quick activity insights using social media networks’ built-in analytics and dashboards. Here’s how to access the in-app analytics section on each social media platform.

13. Facebook analytics

Facebook analytics is now available in Meta Business Suite. It’s a dashboard that measures your content performance on both Facebook and Instagram, so you don’t have to use two dashboards. The data is similar in both channels, so you can easily spot follower metrics, reach, engagement, and link clicks.

How to access Facebook analytics: (two ways)

1. Log into Facebook, and click on your profile picture on the top right > Select your Facebook Page (not personal profile) > Click Meta Business Suit > Click on Insights on the bottom left.
2. Log into Facebook, and click on your profile picture on the top right > Select your Facebook Page (not personal profile) > Click on Professional dashboard on the left.

Pro tip: To see the total statistics for each post, click on the people reached number at the bottom of each post in your Page’s timeline.

14. Instagram analytics

Instagram analytics provide consolidated data about your business profile, posts, stories, reels, and ads both on the web and mobile app. If you have an Instagram Business or Creator Profile, you can easily check Instagram Insights without any other tool. You can also find detailed information about your followers, such as their most active times and days.

How to access Instagram analytics:

1. Instagram app: Click on your profile picture > menu (three horizontal lines on the top right) > Insights.
2. Web: Go to instagram.com in your browser > go to your profile > View insights (under your bio).

Pro tip: You can see the best time to post by clicking on Total followers and scrolling down to see their most active days and times on the app.

15. LinkedIn analytics

LinkedIn provides analytics both for LinkedIn Pages and personal profiles that have the Creator Mode turned on.

LinkedIn Page dashboard

You can track the content performance, visitors, followers, leads, competitors, and even employee advocacy for a LinkedIn Page belonging to your or your client’s organization:

1. Click on your profile picture on the top right,
2. Choose your company page from the drop-down menu,
3. Click Analytics.

Linkedin Profile dashboard

Personal profiles get similar yet a bit limited data including post impressions, followers, profile viewers, and search appearances.

1. Click on your profile picture on the top right,
2. Choose your View profile,
3. Click Analytics (under your bio).

Pro tip: Get an overview of the audience that is engaging with your LinkedIn profile content by clicking on the impressions bar chart icon on the bottom left. Scroll down to viewer demographics, and you'll see a breakdown of viewers by job title, location, company, and more.

16. TikTok analytics

TikTok in-app analytics provides up to a 60-day summary of your profile to give you an idea of how it has performed regarding views, follower growth, likes, comments, and shares. You can also find performance analysis of specific videos. TikTok analytics has a data export option, so you can work on data in another tool.

How to access TikTok analytics:

• TikTok app: Go to your profile > Tap on the menu (three horizontal lines on the top right) > Creator Tools > Analytics.
• Web: Log in to your TikTok account > Hover your mouse over your profile picture > View Analytics

17. X (Twitter) analytics

X (until recently known as Twitter) can show you both a high-level overview of your content performance over the past seven days and allow you to dig deeper into the numbers and set custom dates. Both options have been in the beta testing phase since the platform moved from Twitter to X, so this may change in the future.

How to access the Twitter analytics dashboard:

1. Log in to your Twitter account,
2. Go to twitter.com/i/account_analytics,
3. Click Access your Post Analytics for more details (as pictured above).

Pro tip: If you click on the bar chart icon next to any of your tweets, you’ll get a complete breakdown of the tweet engagement metrics, including link clicks, profile visits, new followers, and more.

18. Pinterest analytics

Pinterest has great in-app analytics tools. The dashboard shows your profile impressions and followers, audience stats, and website engagement. You can zoom down to more in-depth reports for each of these categories and easily see which posts and boards have performed the best. Keep in mind that Pinterest analytics is available only for business accounts.

How to access Pinterest analytics:

Log in to Pinterest > go to analytics.pinterest.com.

Pro tip: Find the Audience Insights report which is on the left side of the Analytics screen. it gives you a breakdown of your audience's interests and demographics.

19. YouTube analytics

YouTube has an analytics environment called YouTube Studio, the data hub for all the platform's creators. In one place, you have an advanced system for tracking the performance of your videos, Shorts, and channels. The Studio reports on many metrics, including estimated traffic sources, watch time, views, earnings, ad performance, audience, and subscribers.

How to access YouTube Studio:

Sign in to YouTube > go to studio.youtube.com

Pro tip: Click out the Audience tab in YouTube Studio to see your audience's peak active times — a great indicator of when you should post.

All social media analytics insights in one report

These in-app dashboards offer convenient, free social media analytics that are quick to access and allow you to find the information you need. However, if you manage social media profiles on more than one platform, it’s much more challenging to get a unified social media marketing picture if you switch between the views all the time. It’s also difficult to compare related metrics on different channels and see which campaign or channel brings more traffic or desired actions.

This is where Whatagraph helps!

Instead of exporting data from each platform's analytics and struggling to build a consolidated report elsewhere, Whatagraph saves you hours of time and brings all the cross-channel data to one intuitive reporting platform.

Whatagraph allows you to present each platform’s analytics data in a way that makes the most impact.

• Select the most important metrics for your client and build an easy-to-read dashboard free from clutter and unnecessary data.
• Create a separate report page for each social media platform.
• Monitor key metrics from different platforms in a multi-source table.
• Compare the engagement or demographics data from different social media networks side by side.

But Whatagraph doesn’t stop there. You can just as easily connect your Google Analytics 4 account and make your marketing report more complete with website traffic, attribution, and conversion data, as well as valuable audience demographic insights.

All in all, Whatagraph has over 50 direct integrations with popular web analytics, SEO, PPC, email marketing and e-commerce tools, as well as CRM systems, which makes it a formidable marketing monitoring and reporting platform beyond mere social media analytics.

FAQ

What is an analytics tool for social media?

An analytics tool for social media is a software application you use to connect, process, manage, and visualize social media data. These tools are the means of turning social media data into actionable insights.

What is social media analytics software?

Social media analytics software is a SaaS product that collects and analyzes data from your social media channels. The data lets you better understand your audience and how they interact with your content. Using insights from these tools, you can increase social media followers, optimize engagement, and improve conversion rates.

Some social analytics software include extra functionalities, like monitoring and analyzing competitor behavior. More advanced tools will also help you “listen” to the conversations your target audience has on social media to measure their perception of your brand.

Whether complex and flexible or designed to excel in a few social media analysis roles, these tools provide you with business intelligence to optimize your social media strategy.

How to track social media analytics?

To track social media analytics, you need social media analytics software. This is how the process goes:

• Gather your social media statistics, operational data, and more.
• Set benchmarks.
• Generate a social media analytics report.
• Look for trends in customer behavior.
• Take action to improve your social media performance.
• Share the report.
• Repeat your analysis.

Conclusion

In our best social media analytics tools comparison guide, we presented 19 social media analytics tools designed to provide you with insights needed to make data-driven decisions, optimize your social media strategies, and improve your marketing results.

As you plan your social media strategy for the next quarter, consider leveraging advanced cross-channel analytics to unlock actionable intelligence. The right tool can make all the difference, turning complex data into clear insights for your social media managers.

As an all-in-one social media analytics platform that integrates other marketing data sources, Whatagraph is a top choice.

Sign up for a free trial today and save time analyzing your social media data!