Google My Business Integration

Connect your Google My Business data to Whatagraph to analyze and share the performance of your local ads and listing campaigns. A fully managed Google My Business integration pulls data directly from your Google My Business account to stunning custom reports. Effortlessly analyze customer reviews, new customers, phone numbers, and other data relevant to your local business. Organize Google My Business metrics before visualization to present only the most impactful data points. Share insights from your marketing data automatically as scheduled emails or live links.

Google My Business API Integration
45+
native integrations
2000+
pre-made widgets
58K+
reports built monthly

Manage all your Google My Business metrics via a direct connection to Google My Business API

Native integration

Ready-made connection. No extra set up or connectors needed. Just log in and plug data into your reports and dashboards.

Organize

Manage and transform your data without a single line of code. Blend, unify, and group data with ease.

Visualize

Create stunning visualizations of your cross-channel data. Quickly turn it into full reports, graphs, charts, funnels, and tables.

Transfer to BigQuery

Move data from this source to BigQuery for safer storage and faster analytics. Easily set up automated data flow in Whatagraph.

Blend your Google My Business data with insights from other marketing channels

In a few clicks, combine Google My Business data with customer engagement and SEO data from Google Analytics, social media, Google Search Console, or other marketing platforms. An out-of-the-box Google My Business connector lets you link any Google My Business source and create an analysis- or presentation-ready display. Aggregate all business reviews for specified locations in one place. List your top-performing ads and goals for the current campaign. Organize the cross-channel data. Create custom dimensions, unify names, and group related datapoints. Visualize your data in Whatagraph. Share it with clients, move it to a data warehouse, or export it to a BI solution.
Google Ads Performance Report
Google Analytics Dashboard
Google My Business Overview
Google Ads Performance Report

Google My Business metrics available instantly in Whatagraph

Google My Business Impressions

6

Google My Business Reviews

4

Google My Business Engagement

6
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Find a metric for you

Explore marketing automation and custom report features

Linked reports

Create team templates and connect as many reports as needed. Never again manually edit hundreds of similar reports one by one.

Overview reports

Monitor your overall performance across regions or accounts and find new opportunities for growth.

Custom branding

Implement custom color themes and logos. Remove all mentions of Whatagraph and connect your custom domain.

Data blending

Combine metrics from multiple data sources in a widget or table to track cross-channel campaigns in one place.

FAQs

All your questions answered. And if you can’t find it here, chat to our friendly team.

Is Google My Business integration available in all pricing plans?

Yes, Google My Business integration, and all the other 45+ integrations, are available in all pricing plans. If you can’t find the integration for your data source, you can connect it via a Custom API or by exporting it to Google Sheets docs or Google BigQuery data warehouse and adding it as a source.

Do I need Looker Studio to visualize Google My Business data?

No, you don’t need Looker Studio (Google Data Studio) or any other tool to visualize your Google My Business data. Whatagraph is an all-in-one marketing data platform to connect, organize, visualize, and share all your data. This makes Whatagraph a better choice than other data platforms that provide only the connection part, requiring users to use a separate visualization tool.

How to connect Google My Business data to Whatagraph?

Whatagraph has a pre-built Google My Business connector, so you don’t have to purchase and configure third-party data connectors. Adding a new Google My Business source is simple:

 

1. Go to the Data Sources menu and locate Google My Business among the channels.

 

2. Click Connect an account.

 

3. From there, you’ll be redirected to log in to your Google account.

 

4. Once forwarded to Google, choose to trust Whatagraph to access your account.

 

​5. The new Google My Business source will appear.

 

You have successfully created a connection to your Google My Business API. Create a custom report or dashboard and add your Google My Business account as a source.

 

When you connect Google My Business data to Whatagraph, you can organize datasets to get more granular insights by device, campaign ID, date, etc. You can visualize data in various widgets and share the insights via automated email attachments or live links for near real-time access.

Can I export data from Google My Business reports?

Yes, you can export data from individual widgets and whole reports as Excel spreadsheets or CSV files. This way, you can easily move it to Tableau, Power BI, or other data destinations for further analysis.

What other marketing data sources can I connect with Whatagraph?

You can connect a range of popular marketing platforms like Google Analytics 4, social media like Facebook Page and TikTok, PPC like Google Ads, Microsoft Advertising, TikTok Ads, CRMs like Salesforce and HubSpot, as well as SEO, email marketing, and e-commerce platforms.

What is the difference between third-party Google My Business connectors and fully managed Google My Business integrations?

A data connector is a piece of software, typically built by a third party, to connect two different platforms.

 

On the other hand, Whatagraph’s integration directly connects to GMB API with no third-party software in the middle. As a result, the data flow is more stable and secure, and the connection performance doesn’t depend on the policies of third-party vendors.

What others think about Whatagraph

I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

Mindaugas S., Marketing Consultant Capterra logo for Whatagraph review

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Mindaugas S., Marketing Consultant

Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

Nico T., Media Planner Capterra logo for Whatagraph review

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Nico T., Media Planner

The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

Rasmus Bernt K., External Senior Management Consultant Capterra logo for Whatagraph review

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Rasmus Bernt K., External Senior Management Consultant

We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

Stephanie S., Digital Director Capterra logo for Whatagraph review

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Stephanie S., Digital Director

We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

John S., SEO Strategist Capterra logo for Whatagraph review

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John S., SEO Strategist

The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

Erman E., Marketing Specialist Capterra logo for Whatagraph review

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Erman E., Marketing Specialist

Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

Brent N., Director of Operations Capterra logo for Whatagraph review

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Brent N., Director of Operations

Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

Orsolya S., Online Marketing Manager Capterra logo for Whatagraph review

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Orsolya S., Online Marketing Manager