The Best SEO Reporting Software for All Your SEO Agency Reporting Needs

The easiest way to create an SEO report for your clients. Whatagraph aggregates data from different SEO sources so you can present it to your clients in a way that looks great and makes your SEO strategy easy to understand.

SEO reporting tool
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Explore Our SEO Reporting Solutions And Effortlessly Monitor Your Client’s Organic Search Performance

Connect your clients’ Google Analytics, Ahrefs, SEMRush and many other tools to your Whatagraph account. Within seconds, your reports get populated with live SEO data from all of these sources and you can choose what your clients get to see. Each time they click on the link, the report gets updated with fresh data.

Whatagraph's SEO Reporting Software Allows You To Visualize All Your Organic Search Data in One Place

Monitor All Your Search Engine Marketing KPIs in One Place

Whatagraph’s SEO reporting tool lets you show what matters to your clients. Organic traffic, new keywords, top ranking pages and keywords, new and lost backlinks and much more. Choose the data that matters and show your clients real-time progress on your search engine optimization efforts.

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Whatagraph marketing reporting tool

Easily Report on Your Client’s Organic Performance

If you want to send a report to your clients on their organic performance, you would usually have to dig into Google Analytics, Google Search Console and your preferred SEO tool and copy and paste the data. No more - just connect these platforms to Whatagraph and your clients’ organic search data is populated automatically.

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Whatagraph marketing reporting tool

Customize Your SEO Reports & Enjoy Our White-labeling Options

With Whatagraph, you can customize your SERP reports and truly make them your own. Change the design, the fonts and the colors, and your agency’s logo. Make your reports truly on-brand by using white label reporting - to remove the Whatagraph logo from your reports. You can even send the reports with your own domain in the URL for fully custom reports for your clients.

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Whatagraph marketing reporting tool

Create Your Own SEO Report Template in Minutes

Keep an Eye on your SEO Performance with our SEO Report Template

Build Your SEO Report Template

Grab one of the Whatagraph SEO templates to create a report or a dashboard super quickly. Choose from a Google Analytics SEO report, SEMRush report, SEO dashboard, Google Analytics dashboard, and many others.

How to Get Started with Whatagraph?

1. Sign up for your free account

All it takes is a few bits of information and you’re ready to create reports in under 10 minutes. No credit card info is needed!

2. Connect your data sources

Add the data sources you want to use in your clients’ marketing reports. We have 45+ available to choose from.

3. Choose a report template

Select a template that best shows the work you do for your clients. With a few clicks, your template becomes a fully finished client report!

All reporting features your agency needs

50+ data sources

Create a true cross-channel digital marketing dashboard in Whatagraph. Over 50 integrations for your cross-channel marketing campaigns.

Cross-channel reports

Combining cross-channel data is intuitive and takes a few clicks. Create a single client report for all channels instead of one report for each.

Full report automation

Schedule your reports at desired intervals or share a live link to a report so your clients can check for updates at any moment.

White-label reports

Customize colors and logos in each report to align it with your agency’s or clients’ branding and style.


All your questions answered. And if you can’t find it here, chat to our friendly team.

How do I report on my client’s SEO performance?

There are plenty of ways to do this, but usually, agencies send SEO reports at the end of the week, month or quarter. You can create your own detailed reports manually by getting data from your SEO tools, or you can set up Whatagraph and create and send SEO reports to your clients automatically.

What are the most important SEO KPIs?

It depends on what your client wants to achieve. Some of the most common KPIs for SEO analysis include:


  • Organic sessions
  • Branded vs. non-branded traffic
  • Keyword and search engine rankings
  • New backlinks
  • Broken links
  • Organic click-through rate
  • Bounce rate
  • Changes in domain authority and domain rating
  • And others.
What SEO integrations does Whatagraph have?

There are always new data sources in the works, and these are the ones we have at the moment:

  • Google Analytics (and Google Analytics 4)
  • Google Search Console
  • Google My Business
  • Ahrefs
  • SEMRush

It’s good to be loved! Our clients are not shy about expressing it.

I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

Mindaugas S., Marketing Consultant Capterra logo for Whatagraph review

Capterra verified review by

Mindaugas S., Marketing Consultant

Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

Nico T., Media Planner Capterra logo for Whatagraph review

Capterra verified review by

Nico T., Media Planner

The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

Rasmus Bernt K., External Senior Management Consultant Capterra logo for Whatagraph review

Capterra verified review by

Rasmus Bernt K., External Senior Management Consultant

We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

Stephanie S., Digital Director Capterra logo for Whatagraph review

Capterra verified review by

Stephanie S., Digital Director

We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

John S., SEO Strategist Capterra logo for Whatagraph review

Capterra verified review by

John S., SEO Strategist

The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

Erman E., Marketing Specialist Capterra logo for Whatagraph review

Capterra verified review by

Erman E., Marketing Specialist

Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

Brent N., Director of Operations Capterra logo for Whatagraph review

Capterra verified review by

Brent N., Director of Operations

Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

Orsolya S., Online Marketing Manager Capterra logo for Whatagraph review

Capterra verified review by

Orsolya S., Online Marketing Manager

Need more help with getting started?

An image of the Whatagraph dashboard, with a custom reporting template

We can set up your report campaign for you!

If you need help with setting up Whatagraph - our team can create your campaign reports!

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Cross channel reporting template with Whatagraph