SEO Reporting Tool

Monitor and share your client’s organic search performance with a powerful SEO reporting tool. Bring together all the data from your client’s SEO tools and platforms and present it as actionable cross-channel insights. Bring regular updates on your clients’ keyword rankings, website analytics, SEO site health, backlinks, and more to one place with our SEO report builder. Automate report sharing as scheduled PDFs or live links.

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You are in good company with 1,000+ marketing agencies and in-house teams worldwide

Effortlessly monitor, analyze, and report your SEO campaigns with our SEO reporting software

Automatically collect search engine performance data for all KPIs

Connect your SEO tools directly to Whatagraph and automatically pull real-time data to your report. Break down your SEO data into more manageable pieces. View new keywords, top-ranking pages and search terms, new and lost backlinks, technical SEO insights, and all other SEO metrics to get a clear view of how your social media strategy is performing. Use our drag-and-drop widgets to visualize any SEO data you want. No more spreadsheets, slides, or manual copy-pasting. With our SEO report generator tool, you can create amazing reports in minutes and your clients the real-time progress on your search engine optimization efforts.

All SEO data sources in one report

You may use Google Search Console for technical SEO, Google Analytics 4 to optimize website traffic, and another tool for backlink analysis. There is no need to make separate reports. Get fast insights from multiple SEO platforms in one convenient report. Pull data from Ahrefs, Semrush, SE Ranking, GSC, and other tools with just a few clicks. Unify dimensions and metrics names across SEO data sources or blend data to organize your report for easier reading and advanced analytics insights.

Consolidated SEO performance in one place

Whatagraph connects data from all your SEO platforms (we have 50+ integrations!) and aggregates it in a single report. No matter how many platforms your client uses, get all their results in Whatagraph with just a few clicks. This way, they can assess the quality of your work and easily see what works and what needs to be abandoned. If you need data from a different data source, don’t worry. You can connect any data using our Custom API, Google Sheets, or BigQuery data warehouse.

Google My Business

Google Search Console

Complete breakdown of your organic traffic

Connect Google Analytics 4 data to show clients how your SEO strategy has impacted their bottom line. Add traffic impressions vs. clicks charts, click-through rate (CTR), goal completions, conversion rates, and other GA4 metrics to your site audit report. Filter by organic traffic so clients see precisely how SEO contributes to business growth, including traffic, leads, and sales.

Analyze backlinks and keyword ranking across platforms

Track all your link-building efforts. Discover new and lost links and highlight the most important links by domain authority. Integrate Ahrefs and Semrush to present clients with a consolidated report of their backlink profile with metrics for every specific link. Monitor hundreds of keyword rankings across Google and Bing. Show how your SEO efforts are improving client’s positions in SERPs over time.

All reporting features your agency needs

Cross-channel reports

Combining cross-channel data is intuitive and takes a few clicks. Create a single client report for all channels instead of one report for each.

Full report automation

Schedule your reports at desired intervals or share a live link to a report so your clients can check for updates at any moment.

White-label reports

Customize colors and logos in each report to align it with your agency’s or clients’ branding and style.

50+ sources to report

Create a true cross-channel digital marketing report in Whatagraph. Over 50 integrations for your cross-channel marketing campaigns.

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Organic content performance always in your sight

Connect Google Search Console to our SEO reporting platform and analyze your clients’ top pages. View each page’s average ranking and click-through rate to identify areas of improvement. Show clients which pages generate leads and sales for their businesses. Spot pages where the difference between impressions and clicks growth calls for more attention. Use these insights to clearly display the results of your content marketing efforts and optimize pages that need work.

Include expert comments and SEO insights

Use our SEO performance reporting tool to tell a compelling visual story with your data by adding annotations next to your graphs and charts. Add a personal touch to your SEO reporting and impress your clients with extra care. Let them see how you’re progressing to your monthly traffic goals, add a note when SEO updates went live, call out the latest on-page SEO wins, and much more. Use the feature to highlight important information directly within your report and recommend the next steps.

Stay on track with SEO marketing goals

Show your clients how close you are to hitting success with every report you send. Our Goals widget features a visual progress bar highlighting how your digital marketing efforts come up against set objectives. Create goals on any metrics to break up the monthly SEO performance targets into day-to-day action items.

All your marketing results in one detailed report

SEO, PPC, email campaigns... Why bother clients with five reports when you can send one? Our SEO reporting tool lets you go beyond SEO metrics and include the key metrics from over 50 other data sources. Connect scattered data from Google Ads, Facebook, Mailchimp, Shopify, and more sources to give clients the big picture of their marking success. Use performance data from paid advertising platforms as part of your keyword research to identify which queries to target. Add email marketing and CRM data to show how organic leads convert to subscribers.

Save time with automated SEO client reporting

Schedule your reports to be delivered whenever your clients need them - daily, weekly, or monthly. Keep everyone in the loop with their search engine rankings and page performance by sending them timely client reports on autopilot. This way, you can focus on driving revenue and value to your clients while they can focus on timely and accurate decision-making. Share a link to a live report so clients and stakeholders can check their data whenever they want, even change the date range to see how metrics have changed. Need to analyze any specific KPIs? Export any widget or whole report in a spreadsheet format.

What to look for when choosing a SEO reporting platform for your marketing agency?

Looking for the right SEO reporting tool online can be a long process, with many options to test, compare, and consider. To save you time, here are some factors to consider when choosing the best SEO reporting tool for agencies.

1. Quick and stable integrations with SEO tools: The SEO marketing reporting tool you choose should be able to connect data from all rank tracking, website audit, link building, and competitor analysis tools you use. But not even all connectors are made the same. You should avoid solutions that include third-party connectors, as their performance depends on the support from individual vendors. They are known to break or freeze when faced with large amounts of data, effectively breaking up your automated reporting process. SEO report tools with native or direct integrations, on the other hand, provide much better stability and speed with zero maintenance.

2. Data management: Apart from direct integrations with relevant data sources, ensure the SEO reporting software for clients offers sufficient data granularity and ways to organize data for in-depth analysis. Also, consider whether the software has real-time SEO reporting capabilities. Another question you should ask is whether the data transformation and report-building layers are separate and how intuitive it is to switch between one another. Always go for a reporting tool that makes it easy to see the changes that you make to your data.

3. Drag-and-drop report builder: To avoid using generic Excel-style visuals, pick an SEO client report software that allows you to build stunning reports using widgets as building blocks. Whether it’s an SEO audit or a custom report with combined paid ads, social media, and SEO analysis data, a drag-and-drop report builder with customizable widgets saves you a lot of time.

4. Visual storytelling: Your clients are most likely business people, not marketers. Technical terms such as search volume, bounce rate, and crawl report may not mean much to them. To provide more value to your clients, choose an SEO reporting tool for clients that allows you to tell the story in a way that is easy to understand. Whatagraph, for example, allows you to even customize the names of metrics so you can adapt them to the client’s internal naming.

5. Scalability: Your website SEO reporting tool must be able to scale as your agency grows. A tool might meet your present needs now, but could become too slow or complicated to use as your requirements expand — you start signing on bigger clients with a lot more marketing data, creating more reports, etc.

SEO Reporting Tool - Whatagraph

Whatagraph — more than an SEO reporting tool

If you shop around for the best SEO ranking report software, you will quickly realize that Whatagraph outruns the competition by a length!

Whatagraph can connect data from all your SEO agency tools, organize it, and present it in easy-to-understand reports.

What does that mean?

Let’s say that your agency uses:

Ahrefs for keyword research and competitor analysis,
Google My Business for local SEO strategy,
Google Search Console for technical SEO audits, and
Google Analytics 4 for tracking website traffic and conversions.

Instead of creating long reports from each of those tools, you can simply connect all those tools to Whatagraph and create a custom report for your client, handpicking the data points you want to present.

And it all takes place within one platform — Whatagraph.

Instead of using different tools to collect, clean, and analyze data, Whatagraph integrates all your data into one fast and easy-to-use platform. You can organize data by the specific client reporting needs. Unify metric names, group countries in tiers, or blend key metrics with data from other channels.

This might sound complicated, but it’s actually pretty easy and straightforward. Whatagraph has native integrations with 50+ popular marketing platforms, allowing you to connect different channels for real-time SEO reporting in just a few clicks.

It’s good to be loved! Our clients are not shy about expressing it.

I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

Capterra verified review by

Mindaugas S., Marketing Consultant

Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

Capterra verified review by

Nico T., Media Planner

The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

Rasmus Bernt K., External Senior Management Consultant

Capterra verified review by

Rasmus Bernt K., External Senior Management Consultant

We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

Capterra verified review by

Stephanie S., Digital Director

We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

Capterra verified review by

John S., SEO Strategist

The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

Capterra verified review by

Erman E., Marketing Specialist

Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

Capterra verified review by

Brent N., Director of Operations

Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

Capterra verified review by

Orsolya S., Online Marketing Manager

FAQs

All your questions answered. And if you can’t find it here, chat to our friendly team.

What is an SEO reporting tool?

An SEO reporting tool is software that enables you to analyze useful metrics such as organic traffic, keyword ranking, referring domains, and audience behavior so you can get a better understanding of your search engine performance. Using this data, you can optimize and improve SEO strategies for your clients, helping them grow their business.

How to do an SEO report?

To do an SEO report, you need to complete the following steps:

1. Choose the SEO metrics which you want to monitor and report.

2. Collect data using different tools, depending on the metrics you chose.

3. Choose your SEO reporting software and use it to connect scattered data from SEO tools.

4. Build your report using ready-made visualizations.

5. Add personal notes, expert insights, and recommendations

6. Automate your report. Optionally, include a review step to check each report one more time before it gets sent.

How do I create an automated SEO report?

Creating an automated SEO report is easy if you use Whatagraph as your SEO reporting tool:

1. Connect your SEO tools as sources in a few clicks.

2. Choose the KPIs and goals you want to report.

3. Drag-and-drop chart and table widgets to visualize your data.

4. Add the recipients and select the reporting frequency.

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SEO Report Template

Track your organic traffic, clicks, impressions, CTR, and more in our SEO report, regardless of the SEO tools you use for your work.

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SEO Dashboard Template

Get your SEO performance overview instantly with the ready-to-go template. It contains all essential SEO metrics and provides insights on organic traffic channels.

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Semrush Dashboard Template

Keep a close eye on your keyword position tracking by connecting your Semrush account to this dashboard template. Bolster your content strategy with in-depth SEO and PPC metrics.

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Google Analytics 4 Report Template

Use our Google Analytics 4 Report Template to build intuitive and detailed GA4 reports for your clients. Aggregate traffic, demographics, time on site, and other conversion funnel data.

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