Social Media Reporting Tool

Stay on top of your client’s social media performance with a powerful social media reporting tool. Bring together all the data from your client’s social media platforms and present it as actionable cross-channel insights. Check on the progress of your clients’ Facebook, LinkedIn, or Instagram initiatives and get all the social media data in one place for data-driven decision-making.

    Automated social media reporting tool
    Join marketing agencies and teams worldwide who use Whatagraph to work with marketing data!
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    What are social media reporting tools?

    Social media reporting tools are software tools you can use to report on social media marketing performance. Ideally, you should be able to use one tool to connect, visualize, and share marketing data from multiple social media platforms, as well as perform advanced analytics operations such as blending and aggregating data, creating custom metrics, mapping dimensions and metrics, etc. 

    Combine all your social media analytics tools with Whatagraph

    Cross-platform reporting combines all your social media marketing analytics tools with Whatagraph. Whatagraph gathers data from multiple sources (we have 40+ integrations!) and aggregates it in a single report. No matter how many platforms your client is using, get all of their results in Whatagraph with just a few clicks. This way, they can easily determine what works and what needs to be abandoned, as well as assess the quality of your work.

    Visualize all social media data in one place with our social media reporting software

    Monitor all social media reporting metrics & KPIs in one place

    Reach, comments, likes, impressions, clicks, followers… so many metrics to track your digital marketing campaign performance. Whatagraph helps you connect data and track social media metrics and KPIs from multiple data sources. Segment metrics by demographics, campaign, target audience insights, etc. If your clients want to see data from a specific time, they can just select the date range directly in Whatagraph and clearly see the results of your social media strategy.

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    monitor social media metrics

    Make social media management easy for your clients

    Present your results to your client in a way that’s easy to understand. Drag & drop the goal widget to show how well you reach your goal on social network marketing. Use emojis and notes to highlight crucial changes in your social media efforts. Implement tables, graphs, and charts to showcase any trends and patterns. Provide your clients with a clear picture of their social media performance status and critical benchmarks. 

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    Manage social media goals

    Automate the way you share social media reports

    Save hours by automating weekly, monthly, or quarterly data report updates. Our social media reporting platform helps you automate email scheduling and keep your clients in the loop with their social media content performance. If your clients prefer a more direct insight into their marketing data, offer them a password-protected live link for on-demand access.

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    Automate report sending in Whatagraph

    How to Get Started with Whatagraph?

    1. Sign up for your free account

    All it takes is a few bits of information and you’re ready to create reports in under 10 minutes. No credit card info is needed!

    2. Connect your data sources

    Add the data sources you want to use in your clients’ marketing reports. We have 45+ available to choose from.

    3. Choose a report template

    Select a template that best shows the work you do for your clients. With a few clicks, your template becomes a fully finished client report!

    All reporting features your agency needs

    45+ data sources

    Create a true cross-channel digital marketing dashboard in Whatagraph. Over 45 integrations for your cross-channel marketing campaigns.

    Cross-channel reports

    Combining cross-channel data is intuitive and takes a few clicks. Create a single client report for all channels instead of one report for each.

    Full report automation

    Schedule your reports at desired intervals or share a live link to a report so your clients can check for updates at any moment.

    White-label reports

    Customize colors and logos in each report to align it with your agency’s or clients’ branding and style.

    Explore advanced marketing data analytics features

    Effortless calculations

    Easy-to-build reusable custom formulas for any metric in your reports.

    Data blending

    Combine metrics from multiple data sources in a widget or table to track cross-channel campaigns in one place.

    Overview reports

    Monitor your overall performance across regions or accounts and find new opportunities for growth.

    Customize metrics

    Combine data from multiple sources, add margins, change currency, and more for any metric.


    All your questions answered. And if you can’t find it here, chat to our friendly team.

    What should your social media report include?

    Anything that would benefit you or your client. Some of the most common things to include are:


    - Goal widget. This functionality allows you to stay on track with your performance and see how you are reaching your goals;


    - Key metrics. Engagement rate, CTR, bounce rate, conversions impressions, reach, average time on page, referrals, follower growth, and more.


    - Notes. Add a couple of sentences to the report explaining any performance spikes or drops in their social media posts;


    - Tables, graphs, charts. To easily track customer behavior patterns and immediately learn about current trends in your marketing campaigns - as a form of social media monitoring. 


    If you don’t know what to include in your report, try one of our report templates to get started!

    What are the best social media analytics tools?

    The best social media analytics tools save marketing agencies time, collect accurate data from multiple social profiles, are customizable, and allow them to streamline their workflow by automating much of the reporting for their social media campaigns. 


    Social media management tools like Hootsuite and Emplifi (ex-Socialbakers), Sprout Social, Keyhole, and Brandwatch allow you to create social media analytics reports on popular social media data. But when it comes to social paid ads, their capabilities are limited, prompting marketers to use additional PPC analytics platforms.  


    However, if you want to cross-examine your social media data with SEO data or add Google Analytics 4 data to see which social media drives the most traffic to your client’s website, you need a more capable marketing data platform. Whatagraph is designed as a modern and powerful marketing data platform that excels in social media reporting.

    How often should you report on social media?

    Unfortunately, there is no universal answer. Some initiatives need daily data tracking, some monthly. Daily reports let you monitor social media channels in real-time but don’t give you information on the detailed marketing strategy. Weekly reports are better for longer-term topics and insights while monthly reports give the best mix of information and value to the client. Of course, you can create custom reports at your own desired intervals.

    How often should you report on social media?

    There is no universal answer to this question. Some initiatives need daily data tracking, some monthly. Daily reports let you monitor social media channels in real-time but don’t give you information on the detailed marketing strategy. Weekly reports are better for longer-term topics and insights, while monthly reports give the best mix of information and value to the client. Of course, you can create custom reports at your own desired intervals.

    Can you export collected social media data from Whatagraph?

    Yes, you can export collected social media data as Excel and CSV files.

    Is Whatagraph a good social media analytics software for small businesses?

    Yes, Whatagraph is a good choice for both small businesses and full-feature agencies. The basic “Professional” pricing plan comes with all the available integrations and 25+ marketing sources, which is more than enough for in-house marketing data reporting. 

    Are any social media reporting tools free?

    Yes, there are several “free” social media reporting tools. However, they typically cover only one or two related social media platforms and give only basic reporting functions before you have to buy into a paid plan. If you want to report on social media on budget, you’d have to juggle between several different tools plus Google Analytics 4, but still miss all the benefits of going with an all-in marketing reporting platform like Whatagraph. 

    It’s good to be loved! Our clients are not shy about expressing it.

    I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

    Mindaugas S., Marketing Consultant Capterra logo for Whatagraph review

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    Mindaugas S., Marketing Consultant

    Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

    Nico T., Media Planner Capterra logo for Whatagraph review

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    Nico T., Media Planner

    The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

    Rasmus Bernt K., External Senior Management Consultant Capterra logo for Whatagraph review

    Capterra verified review by

    Rasmus Bernt K., External Senior Management Consultant

    We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

    Stephanie S., Digital Director Capterra logo for Whatagraph review

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    Stephanie S., Digital Director

    We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

    John S., SEO Strategist Capterra logo for Whatagraph review

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    John S., SEO Strategist

    The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

    Erman E., Marketing Specialist Capterra logo for Whatagraph review

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    Erman E., Marketing Specialist

    Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

    Brent N., Director of Operations Capterra logo for Whatagraph review

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    Brent N., Director of Operations

    Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

    Orsolya S., Online Marketing Manager Capterra logo for Whatagraph review

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    Orsolya S., Online Marketing Manager

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    Cross channel reporting template with Whatagraph