Social Media Reporting Tool

Monitor and share your client’s social media performance with a powerful social media reporting tool. Bring together all the data from your client’s social media platforms and present it as actionable cross-channel insights. Check on the progress of your clients’ Facebook, LinkedIn, or Instagram initiatives and get all the social media data in one place for data-driven decision-making.

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Visualize and share your social media insights with an intuitive social media analytics tool

Automatically collect social media performance data for all KPIs

Connect your social media account directly to Whatagraph and automatically pull real-time data to your report. Break down your social media data into more manageable pieces. View individual campaigns, posts, reactions, and demographic metrics to get a clear view of how your social media strategy is performing. Use our drag-and-drop widgets to visualize any social media metrics you want. No more spreadsheets, slides, or manual copy-pasting. With our social media report generator, you can create amazing client or in-house reports in minutes.

All social media data in one report

You run social media campaigns on different channels? There is no need to make separate reports. Get fast insights from multiple social media networks in one convenient report. Pull data from Facebook, Instagram, TikTok, LinkedIn, YouTube, or any social media channel. Unify dimensions and metrics names across social media sources or blend data to organize your report for easier reading and advanced analytics insights.

Analyze social engagement across platforms

Engagement is a critical KPI in social media marketing. Are your client’s followers liking, sharing, and commenting on your content? Is your follower audience growing steadily or dropping over time? With Whatagraph, you can easily track important engagement metrics such as likes and favorites, comments and replies, shares, retweets, mentions, saves, and many other — in one place.

All your social media performance in one place

Whatagraph connects data from all your social media platforms (we have 55+ integrations!) and aggregates it in a single report. No matter how many platforms your client uses, get all their results in Whatagraph with just a few clicks. This way, they can assess the quality of your work and easily see what works and what needs to be abandoned.

Report only the important metrics

Each social media campaign has its own set of key goals and KPIs — content performance, follower growth, engagement rate, etc. Why confuse the busy client with the whole spread of metrics that come from the account analytics? Offer them actionable insights instead. Whatagraph allows you to easily zoom into the most important metrics and tailor them so that graphs, charts, and tables present the most relevant data in a clear and concise way.

Save time with report automation and live links

Schedule your reports to be delivered whenever your clients’ need them - daily, weekly, or monthly. Keep everyone in the loop with their social media marketing performance by sending them timely client reports on autopilot. This way, you can focus on driving revenue and value to your clients while they can focus on timely and accurate decision-making. Share a link to a live social media report so clients and stakeholders can check their data whenever they want, even change the date range to see how metrics have changed. Need to analyze any specific KPIs? Export any widget or whole report in a spreadsheet format.

All reporting features your agency needs

50+ sources to report

Create a true cross-channel digital marketing report in Whatagraph. Over 50 integrations for your cross-channel marketing campaigns.

Cross-channel reports

Combining cross-channel data is intuitive and takes a few clicks. Create a single client report for all channels instead of one report for each.

Full report automation

Schedule your reports at desired intervals or share a live link to a report so your clients can check for updates at any moment.

White-label reports

Customize colors and logos in each report to align it with your agency’s or clients’ branding and style.

Social media reporting — where to start?

Digital marketing reporting aims to provide hindsight on particular activities and identify both positive and negative trends that have emerged during your campaign. When it comes to social media reporting, your goal is to identify the effectiveness of social media campaigns by tracking activity using metrics such as likes, followers, engagement, comments, and reach, providing valuable insights for decision-making.

But that’s just the beginning. When you dive deeper into data, you’ll discover more insights provided by our social media analytics tool.

The data generated by your social media content is stored in individual social media accounts. But how do you turn data into reports? You may export data from every social profile to Excel or Google Sheets and try to build your reports there. However, apart from limited visualization formats and custom options, try stitching, cleaning, or organizing your data in any other way, and you’re leaving a huge margin for error.

Another way is to build your reports using a dedicated social media reporting platform like Whatagraph.

Whatagraph — more than a reporting tool

If you shop around for the best social media reporting software, you will quickly realize that Whatagraph outruns the competition by a length!

Whatagraph is an all-in-one marketing data platform for easy performance monitoring and reporting. It allows you to connect data from all your social media tools and blend it for cross-channel insights.

What does that mean?

If you’re running a Facebook page and three more social media channels for your clients, you can easily aggregate and summarize key metrics and KPIs from all channels and compare their performance.

This might sound complicated, but it’s actually pretty easy and straightforward. Whatagraph has native integrations with 50+ popular marketing platforms, allowing you to connect different channels to your reports in just a few clicks.

Social Media Reporting Tool

You can then organize this data by applying different rules and formulas, blending similar metrics for total value, or displaying them in multi-source tables. Through simple data transformations, you can ensure that the data is displayed in a way that is easy for your clients to understand.

Visualization is a huge part of Whatagraph’s user-friendly reporting environment. While some social analytics tools require you to manually push data to the visualization layer every time you transform or connect a new source, in Whatagraph, everything happens automatically and instantly. Any change in your data organization takes effect immediately in the graph or table, so you can quickly isolate the data points you need.

Finally, Whatagraph enables you to automate the whole reporting process so that your clients and stakeholders get monthly, weekly, or daily reports without your intervention. Once the process is set up, the data is extracted automatically, and the software sends scheduled emails to pre-set addresses at precisely selected times and the chosen frequency.

Why use a social media reporting tool?

You already know what key performance indicators you must track to evaluate your social media marketing strategy — impressions, clicks, video views, reach, followers, among others. However, a reporting tool like Whatagraph allows you to monitor all your social platform metrics in one place, such as marketing campaign performance, audience insights, demographics, best performing social media posts, and much more.

What are the benefits of using a social media report tool?

When benchmarking your social strategy, it's important to use one tool to track performance and conduct in-depth audits of your social profiles and post performance across different formats. Having all your audience demographics and social media data within one comprehensive report will allow you to better analyze your engagement rate, brand awareness, and performance of different types of content. With Whatagraph, you can easily customize your reports: add your logo and comments, build stunning visualizations, combine several data sources into a single widget, and much more advanced reporting features.

FAQs

All your questions answered. And if you can’t find it here, chat to our friendly team.

What is a social media reporting tool?

A social media reporting tool is software for collecting, tracking, and analyzing data from social networks to create custom reports that help you better understand how the target audience reacts to your social media presence and how your social media efforts impact your business.

How to track social media statistics?

No matter which social media reporting or analytics platform you use, when tracking social media statistics you need to follow these steps:

1. Collect your social media data

2. Set benchmarks against which to measure your result

3. Build a social media analytics report

4. Identify trends and follower behavior

5. Start improving your social media performance

6. Share your analysis with clients and stakeholders

What are the best social media analytics tools

Social media analytics tools are marketing tools that can let you streamline your social media marketing workflow. These social media analytics solutions can help you analyze your social media presence, track follower growth and influencer campaigns, and run sentiment analysis to estimate how your audience perceives your brand.

They are divided into two groups:

Social media monitoring tools

Brandwatch, Keyhole, Rival IQ and SproutSocial are social listening tools that you can use to find out what your competitors are doing in real-time and download reports in a number of formats, like PDF, PNG or CSV. Their algorithms are attuned for competitor analysis and allow you to track brand mentions, hashtags, tweets, retweets, and Instagram reels, among other things.

Social media management tools

Tools like Hootsuite, Iconosquare, Socialbakers, and Tailwind are often used by small businesses to optimize publishing social media content, scheduling posts, social media monitoring, and influencer marketing.

It’s good to be loved! Our clients are not shy about expressing it.

I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

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Mindaugas S., Marketing Consultant

Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

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Nico T., Media Planner

The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

Rasmus Bernt K., External Senior Management Consultant

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Rasmus Bernt K., External Senior Management Consultant

We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

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Stephanie S., Digital Director

We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

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John S., SEO Strategist

The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

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Erman E., Marketing Specialist

Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

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Brent N., Director of Operations

Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

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Orsolya S., Online Marketing Manager