Yes, Whatagraph has data integration functionality, but unlike Funnel.io, Whatagraph also has data organization, visualization and sharing capabilities. Whatagraph is an all-in-one marketing data platform that digital marketing agencies can use to connect, organize, visualize, and all marketing data, with no need for additional tools.

Yes, Whatagraph is a good choice for small businesses that want to maintain accurate data tracking and effective collaboration within the company. Using reports with high-level business metrics, business managers can track product sales and marketing campaigns or focus on more granular KPIs for individual teams. 

Yes, Whatagraph is a worthy Funnel.io competitor. Funnel.io is an ETL tool that uses third-party dashboard providers like Looker Studio and Tableau to visualize the collected data, while sharing is only possible to other platforms.  

Whatagraph, on the other hand, offers native visualization, an intuitive cross-channel dashboard builder, and the ability to share live dashboards and automate reporting to clients and stakeholders.   

Funnel.io has more destinations for data transfer, but the learning curve is steep. With Whatagraph, though, you can easily set up and manage data transfers to a cloud-based data warehouse without any previous data knowledge. 

The advantages of using Funnel analytics tool are the centralized data aggregation, data transformation and normalization features, real-time insights, a large number of connectors, and integrations with popular BI tools. 

Funnel.io product details from GetApp describe it as a marketing data hub designed to help marketing teams connect data from any marketing platform; store, organize, and share it with any visualization tool or data warehouse – all without writing a single line of code.

The disadvantage of using Funnel.io is that it is not one platform to handle all your data management tasks. It is more focused on working with data and exporting them to other tools for visualization. Another disadvantage is the learning curve, as it requires new users to invest some time before they can use it effectively. The third disadvantage is the price, as it’s often more expensive than Whatagraph while at the same time offering very basic visualization options. 

Funnel.io pricing has three plans — Starter, Business, and Enterprise. Your subscription cost is based on the number of flexpoints.  

Flexpoints are capacity-based units that measure your usage of connectors, destinations, and other data features. Funnel allows you to re-distribute your flexpoints by toggling features on and off, or adding more flexpoints to increase your capacity. 

How many flexpoints and how much it will cost depends on the number of accounts you connect and report types you select. 

All this doesn’t tell you exactly what your subscription will cost, as some destinations require more flexpoints than others. 

Funnel.io reviews are mostly positive, with users praising a large number of integrations and data analytics capabilities. However, those who switched to Whatagraph or other competitors to Funnel also complained about limited visualization options and the learning curve needed to master the tool.