White Label Dashboard Software for Customized Client Experience

Building a personalized dashboard for your agency doesn’t have to require hours of work editing a dashboard for each client. With our white-label dashboard, it only takes a few minutes to add a personal touch and your own branding to everything you create. Send customized dashboards without any branding or mention of our product. Instead, the client only sees your agency's brand.

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    Deliver a personalized white-label dashboard for your clients

    Custom dashboard design

    Customize your dashboards to match your client’s branding - they won’t see Whatagraph mentioned anywhere in the dashboard. Instead, show them your agency’s name, logo, brand colors, and text style. Each Whatagraph dashboard is customizable to become a part of your overall user experience.

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    Custom dashboard design in Whatagraph

    Fully branded dashboards

    Every dashboard you send can look like a part of your website. This means your clients will immediately recognize your dashboard as a part of your website, brand, and overall offer. Show your true colors by changing themes and colors in your dashboards. Create a global theme for your agency, or create multiple themes on the dashboard and even widget level. 

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    Fully branded dashboards in Whatagraph

    Host dashboards on your own domain

    Provide a seamless user experience by hosting client dashboards on your agency’s domain. Replace the whatagraph.com domain with your agency name. This way, instead of seeing app.whatagraph.com, your clients will see dashboards.youragency.com/ 

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    Host Whatagraph dashboards on your own domain

    All dashboard features your agency needs

    45+ data sources

    Create a true cross-channel digital marketing dashboard in Whatagraph. Over 45 integrations for your cross-channel marketing campaigns.

    Cross-channel insights

    Include data from different sources into the same widgets or dashboards with a few clicks. Provide a full picture of your campaigns’ success.

    Live dashboards

    Securely share interactive access to your dashboard at any time from anywhere.

    White-label dashboards

    Customize colors and logos in each dashboard to align it with your agency’s or clients’ branding and style.

    Get 100% match with your brand’s colors

    Configure each dashboard by choosing from saved color templates. Use the built-in color selector to add your agency’s exact hex color codes for primary chart fields, positive, negative, accent fill, and many others. Customize each dashboard or apply your color scheme across the entire platform for a professionally branded experience and full ownership of your company’s image.

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    Get 100% match with your brand’s colors in Whatagraph

    Save time on client insights

    Choose automated, white-label dashboards to keep your clients in the loop with your marketing achievements. Earn back billable hours to focus on what is really important — acquiring new clients and optimizing ongoing campaigns. Combine the results from multiple digital marketing platforms and create an all-in-one dashboard to impress your clients. 

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    Save time on client insights with Whatagraph dashboards

    Seamlessly connect 45+ marketing platforms

    Thanks to built-in integrations, there’s no need for third-party connectors or manual imports. Whatagraph natively integrates with the most popular marketing platforms, from Google Analytics 4 to Google Ads, social media to email marketing, and SEO tools to CRMs.  Connect any data through a custom API, Google Sheets, or BigQuery. 

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    Seamlessly connect 45+ marketing platforms

    Advanced Whatagraph dashboard features

    Effortless calculations

    Easy-to-build reusable custom formulas for any metric in your reports.

    Data blending

    Combine metrics from multiple data sources in a widget or table to track cross-channel campaigns in one place.

    Customize metrics

    Combine data from multiple sources, add margins, change currency, and more for any metric.

    Set targets and limits

    Targets for marketing KPIs, limits for more cost-related metrics. All performance tracking in one place.

    Interactive client dashboards

    Give clients a custom dashboard that they can explore! Instead of static data visualization, our white-label dashboard allows your clients to choose date ranges and look deeper into data. That way, they can easily go back in time or compare real-time marketing performance with a selected time period in the past.

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    Interactive client dashboards in Whatagraph

    Complete sharing automation

    Share each white-label dashboard via a live link so clients can always check the latest developments. Live dashboard links speed up client-agency communication and add an extra layer of transparency. Now, people who hire you can directly check the results of your hard work. 

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    Automate dashboard sharing in Whatagraph

    Protect each dashboard with a password

    In agency-client relationships, trust works both ways. While we developed the live dashboard sharing feature to remove all barriers between clients and their data, we also have an optional password to protect your dashboard data from unauthorized viewing. 

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    Protect each Whatagraph dashboard with a password

    Get the most out of your marketing data

    Media widgets

    Showcase ad creatives, social posts, and other custom visuals by adding a media widget to your report.

    Single widget download

    Get a specific table or a few data points exported in a spreadsheet.

    One-click data export

    Export a single widget or a whole report in spreadsheet format (Excel or CSV).

    What is a white-label dashboard?

    A white label dashboard is an analytics dashboard that you can rebrand and customize as your own. The purpose of white-labeling is that the end-user doesn’t know the dashboard software is provided by a third party. 

    White label dashboard from Whatagraph

    White-label software is extremely popular in the SaaS and marketing industries, as with little to no overhead, even startups can get to the market quickly and start selling. 

    How can agencies benefit from white-label dashboards?

    Apart from giving you 100% brand visibility, white-label analytics platforms give you full control over the look and feel of your dashboards. 

    In the case of Whatagraph, you are also getting immense flexibility from the marketing data platform to deliver accurate and near real-time insights in all your client dashboards. 

    Let’s break down the benefits of white-label dashboards for agencies:

    More consistent branding

    White-label dashboard software allows agencies to incorporate their logo, colors, and other branding elements, such as domain, ensuring that every dashboard aligns with the agency’s overall brand identity. 

    Data transparency

    Using white-label dashboards, agencies can enhance transparency by providing clients unrestricted on-demand access to their KPIs and metrics anytime, anywhere.

    Credibility and professional perception

    A branded and polished dashboard speaks a lot in favor of an agency’s professional image. White-label dashboard features contribute to the agency’s credibility and help build trust with clients who, as a result, perceive the agency as a reliable and dedicated partner. 

    Client engagement

    An agency can increase client engagement by providing an interactive and visually appealing dashboard. Interactive elements and visualizations can help clients understand the data and stay engaged with the analytics. 

    Effortless scalability

    As your agency grows, you can easily scale dashboard usage. You can save every white-label dashboard you create in Whatagraph as a template and reuse it unchanged or with client-specific adjustments. More data sources? Just add them to an existing dashboard and visualize new data. 

    Competitive advantage

    By offering a customized and branded dashboard, you set yourself apart from competitors and attract new clients looking for well-designed marketing dashboard solutions.

    Client retention

    A customizable dashboard is invaluable in demonstrating ongoing marketing performance and results. An automated white-label dashboard clients can access at their discretion can contribute to long-term client satisfaction.   


    All your questions answered. And if you can’t find it here, chat to our friendly team.

    What white label features are available in Whatagraph?

    Whatagraph dashboards offer the following white-label features:


    - Logos;


    - Colors;


    - Comment boxes;


    - Branded subdomain;


    - Header and footer texts. And more!

    How much does it cost to use Whatagraph's white-label dashboard functionality?

    White-label dashboards are a feature that is available in any Whatagraph pricing plan as a paid add-on. To find out how much it costs to add it to your existing plan, please contact our sales team.

    Why is having a custom domain important for SaaS businesses?

    Having your own custom domain is important for SaaS businesses because it improves the overall customer experience and adds credibility to your dashboards. When you use white-label dashboard software, you are taking your professional appearance to the next level, establishing a consistent brand identity, and assuring stakeholders that you firmly stand behind the KPIs and metrics you report on.

    What is white-label analytics?

    White-label analytics is an analytics solution you can embed, fully rebrand, and customize to make the vendor’s analytics look and feel like a part of your existing business application rather than a third-party add-on. 

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    I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

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    Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

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    The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

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    We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

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    We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

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    The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

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    Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

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    Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

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