White Label Dashboard for customized client reporting

Building a personalized dashboard for your agency doesn’t have to require hours of work editing a dashboard for each client. With our white label dashboard, it only takes a few minutes to add a personal touch and your own branding to everything you create. Send customized dashboards in Whatagraph without any branding or mention of our product. Instead, the client only sees your agency's brand.

    White-label Dashboard
    Join marketing agencies and teams worldwide who use Whatagraph to work with marketing data!
    Ogilvy logo
    n365 logo
    House dentsu logo
    upstick logo
    thrive logo
    Power digital logo
    havas logo
    mc cann logo

    Deliver a personalized white label dashboard for your clients

    Customizable dashboard and report templates

    Customize your dashboards to match your client’s branding - they won’t see Whatagraph mentioned anywhere in the dashboard. Show them their company's name, logo, brand colors, and style instead. Each Whatagraph dashboard is customizable to become a part of your overall customer experience.

    SVG image
    Whatagraph white-label dashboard example.

    White label options: custom domains and branding

    Whatagraph offers two types of customization: domains and branding. Each dashboard you send can have your own custom domain and look like a part of your website. This means your clients will immediately recognize your dashboard as a part of your website, brand, and overall offer. You can also customize the whole look of your reporting tool by changing colors, themes, and fonts.

    SVG image
    Whatagraph white-label dashboard example.

    Interactive client dashboards

    Give clients a custom dashboard that they can explore! Instead of static data visualization, our white label dashboard allows your clients to choose date ranges and look deeper into data. That way, they can easily go back in time or compare real-time marketing performance with a selected time period in the past.

    SVG image
    Whatagraph white-label dashboard example.

    All reporting features your agency needs

    45+ data sources
    45+ data sources
    Create a true cross-channel digital marketing dashboard in Whatagraph. Over 45 integrations for your cross-channel marketing campaigns.
    Cross-channel reports
    Cross-channel reports
    Combining cross-channel data is intuitive and takes a few clicks. Create a single client report for all channels instead of one report for each.
    Full report automation
    Full report automation
    Schedule your reports at desired intervals or share a live link to a report so your clients can check for updates at any moment.
    White-label reports
    White-label reports
    Customize colors and logos in each report to align it with your agency’s or clients’ branding and style.
    Request Free 7-day Trial

    No credit card required


    All your questions answered. And if you can’t find it here, chat to our friendly team.

    Why do agencies need white label reporting and dashboards?

    A white label dashboard allows agencies to customize a dashboard to match their agency's or client's brands. White-label functionality is an ideal way for agencies to show that they go the extra mile to deliver personalized custom reports for their clients.

    What white-label features are available with Whatagraph?

    Your Whatagraph white-label dashboard can be customized with your agency’s own:

    Whatagraph marketing reports and dashboards offer the following white-label features:

    • Logos;
    • Colors;
    • Comment boxes;
    • Branded subdomain;
    • Header and footer texts. And more!
    How much does Whatagraph's white label dashboard functionality cost?

    White label dashboards are a feature that is available in any Whatagraph pricing plan as a paid add-on. To find out how much it costs to add it to your existing plan, please contact our client partner team.

    Why is having a custom domain important for a SaaS business?

    Having your own domain is important for a SaaS business because it improves the overall customer experience and adds credibility to your reports. When you use white-label analytics software, you are taking your professional appearance to the next level, establishing a consistent brand identity, and assuring stakeholders that you firmly stand behind the KPIs and metrics you report on.

    It’s good to be loved! Our clients are not shy about expressing it.

    I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

    Mindaugas S., Marketing Consultant Capterra logo for Whatagraph review

    Capterra verified review by

    Mindaugas S., Marketing Consultant

    Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

    Nico T., Media Planner Capterra logo for Whatagraph review

    Capterra verified review by

    Nico T., Media Planner

    The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

    Rasmus Bernt K., External Senior Management Consultant Capterra logo for Whatagraph review

    Capterra verified review by

    Rasmus Bernt K., External Senior Management Consultant

    We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

    Stephanie S., Digital Director Capterra logo for Whatagraph review

    Capterra verified review by

    Stephanie S., Digital Director

    We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

    John S., SEO Strategist Capterra logo for Whatagraph review

    Capterra verified review by

    John S., SEO Strategist

    The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

    Erman E., Marketing Specialist Capterra logo for Whatagraph review

    Capterra verified review by

    Erman E., Marketing Specialist

    Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

    Brent N., Director of Operations Capterra logo for Whatagraph review

    Capterra verified review by

    Brent N., Director of Operations

    Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

    Orsolya S., Online Marketing Manager Capterra logo for Whatagraph review

    Capterra verified review by

    Orsolya S., Online Marketing Manager

    Ready for insights?

    It's time to focus your time on the tasks that really matter, and let us worry about your marketing analytics. Start your free 7-day trial.

    • Free for 7 days
    • No credit card required
    • Live chat support
    • Cancel anytime
    Start Reporting For Free

    No credit card required

    Cross channel reporting template with Whatagraph