Discover a Powerful Looker Studio (Google Data Studio) Alternative

Whatagraph offers an easy-to-use, all-inclusive platform to connect, organize, visualize, and share all your marketing data with excellent support. Explore a fast and reliable Looker Studio alternative with native integrations, no-code data blending, intuitive cross-channel reporting, and time-saving team features.

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Looker Studio (Google Data Studio) Alternative

Trusted by 1,000+ marketing agencies around the world

3 Reasons to Choose Whatagraph as Your Looker Studio Alternative

No connectors needed

Whatagraph has direct integrations with popular marketing sources. Looker Studio natively connects only with the Google ecosystem. You will need third-party connectors like Supermetrics to add other data sources, which slow things down, cost money, and tend to break off.

Whatagraph is fast and stable

Looker Studio slows down a lot, even when you use just two data sources to create a data blend. In Whatagraph, you can work with 10 sources and 100 widgets simultaneously and won’t notice any speed or stability difference.

Goodbye to Looker Studio limitations

With Looker Studio, you run into a limitation on every corner. You are limited to 5 sources in a data blend. You can’t save and reuse custom metrics in two different widgets without recreating them from scratch. Many actions are limited to the widget level, with no way to scale them.

An all-in-one Looker Studio alternative

No additional connectors. No extra payments. A single platform for all your marketing data needs.


General points
Speed and stability	Easily handles dozens of pages, unlimited widgets, and sources	Gets very slow even when you use just two data sources to create a data blend
Reusable assets	Save everything you create as a template	Create every formula from scratch and waste time
Save and link templates together to edit all at once	UX/UI, learning curve, and general experience	Cumbersome Google Sheets-style navigation and UX. Steep learning curve
Support	Responsive ive chat support on all pricing plans	Support is almost non-existent, limited to tutorials and forums
General time spent and effort invested	Make data-driven decisions in one platform with time-saving features and automation	Hard to master and navigate, requires third parties to work properly, and slows a team down
Connect
Native integrations	45+ native integrations with all popular marketing data sources	Natively integrates only with other Google products
Consistent data refresh rate	30 mins in all plans across all your reports, blends, and integrations	Refresh rate depends on integrations and connectors
Cross-channel reporting	Fully developed and intuitive cross-channel reporting	Limited cross-platform options. Needs data expertise
Organize
Data organization capabilities
No limitations	There are no limits on blending data, rules, and other parts of “Organize”	A limit of 5 sources in a blend is a serious disadvantage
Intuitiveness	Anyone in a team can execute advanced data analytics tasks on the first go	Has a very steep learning curve, non-acceptable for most agencies
Scalability, reusing, and editing rules and blends	All data blends, custom dimensions, and metrics can be reused and tweaked easily	Your customization like formulas is stuck on the widget level
Visualize
Pre-made widgets	Pre-made building blocks that you can drag and drop to your dashboards out of the box	Create every visualization widget from scratch
Linked templates	Link reports to one template to edit them all at once	Edit every report individually with possibility for error
Customization and white-labeling	Custom branding, custom report domain, stunning visuals	Outdated Google Docs-style visual customization
Share
Links to live dashboards
Marketing reporting automation	Scheduling, adding a review stage, customizing emails	Only basic scheduling capabilities are available
Export to spreadsheets	Export widgets or whole reports in a spreadsheet format	Only widget-level export is available in Looker Studio
Data transfer to a warehouse	Data transfer is done without any coding	Complicated procedure with coding knowledge required

Looker Studio Pros and Cons – What Do Users Say?

The learning curve is steep. It can be really difficult to figure out how to use it at first. But once you get the hang of it, it's great!

Capterra verified review by

Nia P. CEO Marketing and Advertising, Self-employed

I like because is free. I also like its integration with multiple data sources, which allows me to have all my dashboards centralized with the data from all my applications.

Capterra verified review by

Luis M. Software engineer Education Management, 201-500 employees

As a data-nerd, I love to incorporate a lot of charts, however there is a limit per page that I seem to hit rather often.

Capterra verified review by

Laura G. Director of Digital Marketing Marketing and Advertising, 11-50 employees

The best thing is the number of metrics and graphs that you can capture, not only from the point of view of utility but also visually. Also, being a Google product, it perfectly integrates Google Ads and Google Analytics metrics.

Capterra verified review by

Raúl S. Account Director Marketing and Advertising, 51-200 employees

Datablending (joining multiple data sets) is tricky and doesn't always fulfill the needs. Datastudio is also a bit slow and reports can't always be downloaded as a PDF when you have a lot of data in it.

Capterra verified review by

Robin P. CEO Marketing and Advertising, 1-10 employees

FAQs

All your questions answered. And if you can’t find it here, chat to our friendly team.

Is Whatagraph a good Google Data Studio Alternative?

Yes, Whatagraph is a good Google Data Studio alternative, especially for marketers who are looking for more flexibility, stability and support than what GDS offers. Whatagraph allows you to track the results marketing campaigns, organize data for faster insights, as well as zoom down into the performance of individual teams. On top of it, Whatagraph comes with transparent pricing plans, which help with budget planning.

How does Looker Studio pricing work?

Looker Studio is free if you use data from Google products. If you want to include data sources outside the Google platform, you need to pay a monthly subscription and purchase third-party connectors for those data sources.

There’s also the premium, paid version called Looker Studio Pro. It has extra features like a team dashboard, connection to Google Cloud projects, and better support. However, unlike most other alternatives to Looker Studio, there’s no information about how much it costs.

You’ll have to request a demo and if Google recognizes you as their ICP, you’ll get custom pricing according to your needs.

As a viable Looker Studio alternative, Whatagraph provides absolute transparency when it comes to pricing. All the native integrations and data transfer are available in all pricing plans, and you can clearly see what features you’re paying for.

Are Looker Studio reviews mainly positive or negative?

Looker Studio reviews are mainly positive, with users praising the free price and the abundance of third-party connectors. However those who moved to Whatagraph or other Looker Studio competitors point out too basic visualization, limitations to data blending, and a steep learning curve needed to master the tool.

Is Whatagraph a good data visualization tool for small businesses?

Yes, Whatagraph is a good data visualization and data analysis tool for small businesses, especially those who are looking for more stability and support that open source tools can offer. Whatagraph allows managers to track marketing campaigns and product sales, as well as zoom down into the performance of individual teams. On top of it, Whatagraph comes with transparent pricing plans, which help with budget planning.