Google Sheets Integration

Expand your data management abilities beyond the current Whatagraph integrations. Connect, organize, visualize, and share insights from any marketing data source via a fully managed Google Sheets integration. Effortlessly connect your Google account and use Google spreadsheets as a source. Organize data from connected sheets before you visualize it in Whatagraph. Share insights from your marketing data automatically as scheduled emails or live links.

Google Sheets Integration - No Code Connector
2000+
pre-made widgets
45+
native integrations
58K+
reports built monthly

A direct no-code data connection to Google Sheets API

Native integration
Native integration
Ready-made connection. No extra set up or connectors needed. Just log in and plug data into your reports and dashboards.
Organize
Organize
Manage and transform your data without a single line of code. Blend, unify, and group data with ease.
Visualize
Visualize
Create stunning visualizations of your cross-channel data. Quickly turn it into full reports, graphs, charts, funnels, and tables.
Transfer to BigQuery
Transfer to BigQuery
Move data from this source to BigQuery for safer storage and faster analytics. Easily set up automated data flow in Whatagraph.

Bring your data from any source to Whatagraph via a fully managed Google Sheets connector

Connect, organize, and visualize the essential metrics from all your sources in Whatagraph while leveraging the versatile connectivity of Google Workspace. Connect spreadsheets with data from other marketing apps you use. Create cross-channel reports and dashboards with custom formulas and multi-source tables. Whatagraph monitors changes in your Google Sheets and lets you quickly share important data with stakeholders.
Google Sheets sample report
Google Sheets sample report

Explore marketing automation and custom report features

Linked reports
Linked reports
Create team templates and connect as many reports as needed. Never again manually edit hundreds of similar reports one by one.
Overview reports
Overview reports
Monitor your overall performance across regions or accounts and find new opportunities for growth.
Custom branding
Custom branding
Implement custom color themes and logos. Remove all mentions of Whatagraph and connect your custom domain.
Data blending
Data blending
Combine metrics from multiple data sources in a widget or table to track cross-channel campaigns in one place.

FAQs

All your questions answered. And if you can’t find it here, chat to our friendly team.

Is Google Sheets integration available in all pricing plans?

Yes, Google Sheets integration is available in all pricing plans, along with other 45+ integrations.

Are there any other ways to connect custom data to Whatagraph?

Yes, apart from Google Sheets, you can connect data from any source via a Custom API or by moving it to Google BigQuery data warehouse and adding it as a source.

Do I need Looker Studio to visualize Google Sheets data?

No, you don’t need Looker Studio (Google Data Studio) or any other tool to visualize data from your Google Sheets property. Whatagraph is an all-in-one marketing data platform to connect, organize, visualize, and share all your data. This makes Whatagraph a better choice than other data platforms that only connect data so you need to use another tool to visualize and share it. 

How to connect Google Sheets data to Whatagraph?

Whatagraph has a pre-built Google Sheets connector, so you don’t have to purchase and configure third-party data connectors. Adding a new Google Sheets source is simple:

 

1. Go to the Data Sources menu and locate Google Sheets among the channels.

 

2. Click Connect an account.

 

3. From there, you’ll be redirected to log in to your Google account.

 

4. Once forwarded to Google, choose to trust Whatagraph to access your account.

 

​5. The new Google Sheets source will appear.

 

You have successfully created a connection to your Google Sheets API. Create a custom report or dashboard and add your Google Sheets account as a source.

 

When you connect Google Sheets data to Whatagraph, you can organize datasets to get more granular insights by device, campaign ID, date, etc. You can visualize data in various widgets and share the insights via automated email attachments or live links for near real-time access.

Can I export data from Google Sheets reports?

Yes, you can export report data as Excel spreadsheets or CSV files. This way, you can easily move it to Tableau, Power BI, or other data destinations for further analysis.

What is a data range in Google Sheets?

The data range is the set of cells you want to include in your chart. To set a data range, open a spreadsheet in Google Sheets and double-click on the chart you want to change. Click Setup on the right, and under Data Range, click Grid. Select the cells you want to include in your chart. Click OK.

What other marketing data sources can I connect with Whatagraph?

You can connect a range of popular marketing platforms like Google Analytics 4, social media like Facebook Page and Instagram, PPC like Google Ads, Microsoft Advertising, Amazon Ads, CRMs like Salesforce and HubSpot, as well as search engine optimization, email marketing, and e-commerce platforms.

What is the difference between third-party Google Sheets data connectors and fully managed Google Sheets integrations?

A Google Sheets data connector is a piece of software, typically built by a third party, to connect two different platforms.

 

On the other hand, Whatagraph’s integration directly connects to Google Sheets API with no third-party software in the middle. As a result, the data flow is more stable and secure, and the connection performance doesn’t depend on the policies of third-party vendors.

What others think about Whatagraph

I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

Mindaugas S., Marketing ConsultantCapterra logo for Whatagraph review

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Mindaugas S., Marketing Consultant

Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

Nico T., Media PlannerCapterra logo for Whatagraph review

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Nico T., Media Planner

The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

Rasmus Bernt K., External Senior Management ConsultantCapterra logo for Whatagraph review

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Rasmus Bernt K., External Senior Management Consultant

We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

Stephanie S., Digital DirectorCapterra logo for Whatagraph review

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Stephanie S., Digital Director

We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

John S., SEO StrategistCapterra logo for Whatagraph review

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John S., SEO Strategist

The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

Erman E., Marketing SpecialistCapterra logo for Whatagraph review

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Erman E., Marketing Specialist

Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

Brent N., Director of OperationsCapterra logo for Whatagraph review

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Brent N., Director of Operations

Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

Orsolya S., Online Marketing ManagerCapterra logo for Whatagraph review

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Orsolya S., Online Marketing Manager