Dashboard Examples

Q: What are the three types of dashboards?

The three types of dashboards are: 1. Strategic dashboard — focused on long-term strategies and key metrics on an enterprise level. This dashboard displays complex high-level KPIs that C-level executives use to make data-driven decisions. Such an executive dashboard allows managers to identify weaknesses in their strategies while helping stakeholders understand the progress of general company goals. 2. Analytical dashboard — contains vast amounts of data collected over time to answer questions like “How is the business doing?”. Based on in-depth analysis of big data collected throughout past operations, this dashboard can help you reveal patterns and opportunities, shape strategic aims, and compare trends over time. For example – Is the cash flow higher or lower over the year? Has customer satisfaction increased after workflow innovations in the customer support team? Has a particular marketing campaign been successful? 3. Operational dashboard — shows shorter timeframes and operational processes to reveal whether business performance is on track. For example, this type of dashboard is useful when sales teams need to react quickly on different issues related to pipeline conversions, supply chain, queries, etc. Unlike analytical dashboards, operational dashboards can help project managers establish forecasts and business predictions, as well as react to the information immediately.

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Amazon Ads Dashboard

Running an eCommerce business and need to run Amazon Ads on the pay-per-click model? Track the performance of Amazon Ads and optimize them according to the results with Whatagraph’s Amazon Ads Dashboard.

Shopify Dashboard

Managing e-commerce data can be challenging even when using a great platform like Shopify. Use our Shopify Dashboard to track vital e-commerce metrics and analyze performance in one place and in real time.

TikTok Ads Dashboard

Use our TikTok Ads Dashboard to pull data about your target audience, skyrocket conversions, and optimize ad groups for your clients. Present the campaign performance by using both real-time and historical data.

Klaviyo Dashboard

Aggregate valuable e-commerce marketing metrics, revenue attribution, and customer journey insights directly from your Klaviyo account. Our Klaviyo Dashboard gives you the latest updates on the KPIs that matter most for your online store.

Call Center Dashboard

Stay on top of your call center data with our Call Tracking Dashboard. Monitor and assess your call center performance KPIs in a single location to deliver top-level call tracking insights.

Performance Dashboard

Developing targeted strategies and trying to maximize ROI for your clients? Dive deep into vital metrics, KPIs, and data analytics with our Performance Dashboard and gauge the effectiveness of your clients' initiatives.

Dashboard Builder

Track and gauge digital marketing strategies and sales performance with the help of Whatagraph's Dashboard Builder. Create a customized interactive dashboard with data from over 45 different marketing channels.

Online Dashboard

Collect and present essential digital marketing and sales KPIs based on your choice channel — email marketing, social media, SEO, e-commerce or PPC. Share every Online Dashboard via live link for on-demand access.

Real time Dashboard

Create a real-time overview of your digital marketing campaign performance with Whatagraph’s Real-time Dashboard. The latest metrics and actionable KPIs from most popular digital marketing platforms in one location.

SaaS Dashboard

Our SaaS Dashboard consolidates the most important SaaS metrics like MRR, churn, CAC, LTV and everything else you need to keep your eyes on. Connect data from any of your marketing, PPC, CRM, or web analytics platforms.

Custom Dashboard

Every role in any industry has different data sources and data points to monitor. Whatagraph’s Custom Dashboard gives you an excellent overview of your business situation and actionable insights to help you move forward.

White-label Dashboard

Build a White-label Dashboard for your agency and customize it for each client. In just minutes, add a custom domain, branding, and colors to any dashboard you create. Remove Whatagraph’s logo and submit each dashboard as your own.

CMO Dashboard

As a CMO, you need to know whether your digital marketing efforts are paying off and generating a positive ROMI. Our CMO Dashboard helps you visualize complex data and view vital KPIs across your marketing platforms.

Business Dashboard

Track your clients’ most important business goals with our Business Dashboard. Aggregate data from multiple marketing channels and show it to your clients in real-time, so they can make informed decisions.

Startup Dashboard

A comprehensive Startup Dashboard can have a dramatic impact on the performance of your venture. Set up a single source of truth and foster collaboration within your organization with accurate data tracking.

Agency Dashboard

Stop creating agency reports manually. Whatagraph’s Agency Dashboard pulls data directly from your clients’ platform accounts to give them an accurate real-time report of your work whenever they wish.

Customer Dashboard

Get a better understanding of your customer base with our Customer Dashboard. Aggregate and visualize real-time customer data from a variety of digital channels to gain insights into your customers’ expectations.

CEO Dashboard

As a CEO, you need to know if your marketing efforts are paying off and generating a positive ROMI. Whatagraph’s CEO Dashboard helps you better understand business metrics and track vital KPIs in real-time.

Sales Performance Dashboard

Sales performance metrics that you can act on are always within reach with Whatagraph’s Sales Performance Dashboard. Bolster your business' processes using the latest data from your sales platforms.

White-label SEO Dashboard

Create a bespoke White-label SEO Dashboard to display keyword rankings, top-performing pages, CTR, and other metrics that speak of your SEO efforts' success. A fully customized SEO dashboard for agencies.

Monitoring Dashboard

Keep track of your clients’ business metrics and recent marketing performance with our Monitoring Dashboard. Consolidate performance metrics from multiple accounts and watch your campaigns unfold in real time.

Freelance Dashboard

As a freelancer, you have no time to lose. Whatagraph’s Freelance Dashboard allows you to save time and show your clients the results of your hard work. Quick cross-channel insights at your client’s disposal.

Small Business Dashboard

Dashboards are the best way to ensure accurate data tracking and access to the most important performance metrics within an organization. Keep everyone on the same page with Whatagraph’s Small Business Dashboard.

Dashboard Creator

Whatagraph gives you building blocks to build a comprehensive marketing dashboard in less than 5 minutes. Use our Dashboard Creator to connect multiple data sources, drag and drop widgets, and automatically share data via live links.

Simple Dashboard

Stay on top of your digital marketing strategies and performance with our Simple Dashboard. Track your marketing results by measuring interactions, engagement, and other essential metrics across multiple platforms.

Metrics Dashboard

Use Whatagraph’s real-time Metrics Dashboard to show your clients’ performance across different platforms. Gather your most important KPIs in one place and analyze your overall campaign performance, conversion rate, revenue, and more.

Advertising Dashboard

Easily connect and aggregate data from multiple advertising sources with our Advertising Dashboard. See all of your advertising performance in a single place, complete with ad spend and the ROAS generated.

Digital Marketing Dashboard

Our Digital Marketing Dashboards automatically pull data from various channels to present the most important marketing insights in an engaging way that is understandable even to non-technical clients.

Financial Dashboard

Keeping track of revenue, income, working capital, and assets can feel overwhelming. Whatagraph’s Financial Dashboard is a single source of truth for your financial performance monitoring.

TikTok Dashboard

Create a custom TikTok Dashboard your clients can use to check live TikTok performance metrics whenever they wish. Measure the real-time performance of TikTok video posts and highlight your TikTok marketing results.

Google Analytics 4 Dashboard

Present your clients with a custom Google Analytics 4 dashboard that pulls real-time data from their GA4 accounts. Track key web analytics metrics and transform them into actionable insights

Live Dashboard

Tired of repetitive email cycles and manual sharing? Send a password protected link to a Live Dashboard and your clients can access their dashboard for the latest metrics updates whenever they wish.

Salesforce Dashboard

Leverage customer data directly from your Salesforce account with Whatagraph’s Salesforce Dashboard. Instantly provide accurate and engaging insights your sales managers can use to optimize your sales processes.

Data Visualization Dashboard

Use our Data Visualization Dashboard to identify trends and make more informed decisions for your clients’ marketing campaigns. Watch as charts, graphs, tables and other widgets come to life with your cross-channel data.

Website Dashboard

Combine basic Google Analytics 4 insights with your SEO, PPC, and other tools data for a 360-degree view of your website marketing performance. All your website analytics metrics in one website dashboard for on-demand access.

Bing Ads Dashboard

Our Bing Ads Dashboard is the only dashboard you’ll ever need for Microsoft Advertising. Whether you use just Bing Ads or combine multiple PPC platforms, you can show all your paid ads campaign data in one dashboard.

HubSpot Dashboard

Connect your clients’ HubSpot account along with other tools you use to improve their conversion rates. Our HubSpot Dashboard offers seamless email campaign tracking, with insights into both real time and historical customer data.

Pinterest Ads Dashboard

Discover your best-performing ads and see which campaigns bring the most ROI with our Pinterest Ads dashboard. One dashboard to display and share all your Pinterest advertising data.

WooCommerce Dashboard

Use our WooCommerce dashboard to monitor and share essential e-commerce metrics such as total sales, order status, refunds, and revenue in a way everyone can understand.

BigCommerce Dashboard

Analyze and share total sales, order status, refunds, and revenue with our BigCommerce dashboard. Present essential e-commerce metrics in a way your clients understand.

BigQuery Dashboard

A powerful Google BigQuery dashboard that updates automatically. Effortlessly connect your BigQuery account to visualize and share insights from any marketing data source you have.

Snapchat Ads Dashboard

Analyze the effectiveness of your Snapchat ad campaigns by easily monitoring views, engagement rates, and conversion data in our comprehensive Snapchat Ads dashboard.

Google Display and Video 360 Dashboard

Monitor and report your client’s reservation and programmatic ads performance with our Google Display and Video 360 dashboard and reporting software.

Criteo Dashboard

Connect your or your client’s channels and get an overview of their ad performance, results, and live metrics with our Criteo dashboard.

Spotify Ads Dashboard

Our user-friendly Spotify Ads dashboard helps you analyze the effectiveness of your client’s audio and video campaigns to show how your marketing agency is converting more listeners and viewers.

Client Dashboard Software

Keep your clients up to date with their marketing performance with our client dashboard software. Track new signups and leads by channel to identify which performs the best and which needs optimization

AccuRanker Dashboard

Save time collecting data and presenting the most important SEO metrics in one place with one intuitive AccuRanker dashboard.

Constant Contact Dashboard

One intuitive Constant Contact dashboard to present subscriber activity and all other email engagement metrics.

It’s good to be loved! Our clients are not shy about expressing it.

I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

Capterra verified review by

Mindaugas S., Marketing Consultant

Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

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Nico T., Media Planner

The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

Rasmus Bernt K., External Senior Management Consultant

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Rasmus Bernt K., External Senior Management Consultant

We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

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Stephanie S., Digital Director

We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

Capterra verified review by

John S., SEO Strategist

The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

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Erman E., Marketing Specialist

Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

Capterra verified review by

Brent N., Director of Operations

Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

Capterra verified review by

Orsolya S., Online Marketing Manager

Frequently Asked Questions

All your questions answered. And if you can’t find it here, chat to our friendly team.

What are the three types of dashboards?

The three types of dashboards are:

1. Strategic dashboard — focused on long-term strategies and key metrics on an enterprise level. This dashboard displays complex high-level KPIs that C-level executives use to make data-driven decisions. Such an executive dashboard allows managers to identify weaknesses in their strategies while helping stakeholders understand the progress of general company goals.

2. Analytical dashboard — contains vast amounts of data collected over time to answer questions like “How is the business doing?”. Based on in-depth analysis of big data collected throughout past operations, this dashboard can help you reveal patterns and opportunities, shape strategic aims, and compare trends over time. For example – Is the cash flow higher or lower over the year? Has customer satisfaction increased after workflow innovations in the customer support team? Has a particular marketing campaign been successful?

3. Operational dashboard — shows shorter timeframes and operational processes to reveal whether business performance is on track. For example, this type of dashboard is useful when sales teams need to react quickly on different issues related to pipeline conversions, supply chain, queries, etc. Unlike analytical dashboards, operational dashboards can help project managers establish forecasts and business predictions, as well as react to the information immediately.

What is a marketing dashboard?

A marketing dashboard is a visual display of the most relevant metrics and key performance indicators related to one or more marketing objectives. All the top-level data visualizations should be arranged on a single page to make monitoring and decision-making fast and simple.

What are the essential marketing dashboard examples?

The essential marketing dashboard examples every agency should have are the following:

- General digital marketing dashboard

- Social media dashboard

- SEO dashboard

- E-commerce dashboard

- Paid ads dashboard

- Website analytics dashboard

- Email marketing dashboard

A huge benefit of using Whatagraph is the ability to combine any of these functions in one dashboard for a unified view. Just connect the associated data sources and pick the visualizations you need.

What is a KPI dashboard?

A KPI dashboard displays key performance indicators by presenting connected data sets as interactive charts, graphs, and tables for organized analysis and review. This dashboard is used to quantify measures of performance over time for specific strategic objectives.

Can you export data from Whatagraph dashboards?

Yes, you can export data from any Whatagraph dashboard as Excel or CSV files. This functionality allows you to use the prepared data in another business intelligence tool like Tableau. Also, you can export individual widgets as CSV files or download the whole dashboard as a PDF file for static viewing.

Does Whatagraph charge by the number of dashboards?

No, you can create as many dashboards as you want, even with the basic pricing plan. Whatagraph pricing depends on the number of sources you want to connect, and the number of user accounts with access to the platform.

Can you change a pre-made Whatagraph dashboard?

Yes, you can make changes to any pre-made Whatagraph dashboard. These dashboards are created according to the best data analysis practices for the intended role, but they are highly customizable.

You can reorganize the existing visualizations, add new or remove existing widgets, change the metrics and dimensions, apply filters, and create custom calculations. You can also save any widget you create as a template for another dashboard.