Google Analytics 4 (GA4) Dashboard for Agencies

Harness the full power of Whatagraph’s streamlined data marketing data management for your agency. Use our user-friendly marketing dashboard software to connect clients’ GA4 data streams, visualize the key metrics, and share the insights as actionable marketing analytics dashboards. Save every dashboard you create as a new report template for future use.

Scale your agency standards to your clients’ expectations. Build your GA4 dashboards to track events, conversions, and revenue across the customer journey. Drag and drop charts, graphs, tables, and single-value widgets to optimize your dashboard for the marketing strategy you’re developing for your client. Enrich the conversion insights with data from other streams such as PPC, eCommerce, and SEO analytics tools.

Whether you’re using a drag-and-drop builder or a pre-built GA4 template, you can add more granularity to your dashboard with custom formulas. Easily blend data and combine metrics from multiple sources. Pick any metric from the connected sources, add, divide, multiply, or take parts of it, or even build new metrics that the source API doesn’t provide. Want to show the likes/total impressions ratio? You can do it in a few clicks and save the formula as a new metric.

Whether you start from our GA4 template or a blank page, you have complete control over the look of your GA4 reports and dashboards. Drag and drop every widget onto the report page or rearrange the existing widgets in the template. Change the metrics and add filters to each visualization. Change the color scheme and add comments explaining trends or goals. Use text widgets to create labels, sections, and headings in your custom reports and dashboards.

Rank and review your client’s pages by GA4 performance metrics. Identify top-performing pages and note those ripe for optimization and re-writes. Take a deep dive into different types of landing pages and content categories. Use landing page table overviews to compare the sessions, conversions, and conversion rate and segment page performance by the client’s marketing goals.

The demographic data of your client’s visitors can help you identify hotspots and areas that need your attention. A sudden surge in mobile users’ bounce rate might signal that the site needs to optimize for mobile app users. Is audience age shifting in an unexpected direction? Boost the engagement by adjusting the site messaging accordingly. With clear and user-friendly visualizations, GA4 audience data easily gives you leverage to optimize your client’s marketing strategy.

No single source has all the answers, and to get the full context, you need to cross the results from all your client’s marketing platforms. Whatagraph allows you to easily add more data sources to your marketing reports and dashboards and create cross-channel overviews. Add more context to your custom dashboard by adding SEO, social media, e-commerce, PPC, email marketing, and CRM data to your GA4 insights.

Show your clients how close you are to hitting success with our Goals widget. The visual progress bar highlights how your marketing efforts come against set objectives. You can use the widget to break up the monthly GA4 performance targets into day-to-day action items and keep your team on track. Create goals on any metrics, edit the labels, and add filters like with every Whatagraph widget. Add text widgets to offer your expert insights and explain your results.

Show professionalism by presenting your client’s marketing success with professionally branded dashboards. Deliver each GA4 custom dashboard with its own logo and color scheme to show an extra level of commitment. Host client dashboards on your agency’s custom domain and create white-label profiles for different client brands.

Keeping clients in the loop with marketing developments is a time-consuming job that leaves no room for error. Automate how you share your reports by providing clients with a live link to their GA4 dashboards. This way, people who trust you with optimizing their funnel can always check the results of your hard work. Clients can hover over individual widgets to see more details about displayed metrics and edit the date range to see how their website performance has changed.