LinkedIn Ads Report Template for Agencies

Want to know how your clients’ LinkedIn Ads campaigns are performing? Grab our LinkedIn Ads report template and find out! Get all essential KPIs on a single performance overview and visualize the ad spend, conversion rate, and CTR in a way that is easy to understand.

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    Build a LinkedIn Ads performance report in minutes

    Have limited time to prepare a client report? We’ve got you. Whatagraph creates comprehensive reports with real-time and historical LinkedIn Ads data. Improve your clients’ LinkedIn Ads performance using accurate performance metrics. Save any report or widget as a new template. Edit even a hundred templates in bulk using the linked templates feature.

    Build a LinkedIn Ads performance report in minutes

    Track LinkedIn Ads campaign performance

    Want to keep all the LinkedIn Ads metrics in view? Track a specific ad campaign and analyze how the audience reacts. Try Whatagraph’s pre-made LinkedIn Ads report template for PPC reporting. Our LinkedIn reporting tool comes ready with the most commonly used KPIs and metrics for paid ads client reporting. Rearrange the report to your needs or add more widgets from the gallery. Choose a LinkedIn Ads overview report and inspect the results of each campaign separately. Use media widgets to present the top-performing paid posts with selected metrics.


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    LinkedIn Ads Report Template track performance

    Compare LinkedIn Ads with other PPC campaigns

    Evaluate your client’s LinkedIn Ads account and compare it to other digital marketing channels they use. Seamlessly connect data from Facebook Ads, Google Ads, and other paid media channels. Compare their performance using multi-source widgets or blend related metrics to get totals. Use graphs to present how the leads change over time and visualize specific metrics across all paid channels. Pull data like impressions, costs, and clicks and instantly learn which ads perform the best.

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    LinkedIn Ads Report Template compare PPC

    Save time by automating the way you share reports

    Save hours and eliminate human errors by automating report sharing. Set an automated email scheduling and keep your clients in the loop with their LinkedIn Ads performance. If your clients prefer a more direct insight into their marketing data, offer them a password-protected live link for on-demand access and 100% transparency.

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    LinkedIn Ads Report Template automate

    What is a LinkedIn Ads Report Template?

    A LinkedIn Ads Report Template is a preset document that allows marketing agencies to quickly and accurately connect data from their clients’ LinkedIn Ads accounts, visualize the critical KPIs and metrics, and enable easy sharing. In the case of Whatagraph’s templates, apart from LinkedIn Ads accounts, you can enrich the report with data from any of the 45+ integrated sources and save any customization as a new user template.  

    All reporting features your agency needs

    50+ data sources

    Create a true cross-channel digital marketing dashboard in Whatagraph. Over 50 integrations for your cross-channel marketing campaigns.

    Cross-channel reports

    Combining cross-channel data is intuitive and takes a few clicks. Create a single client report for all channels instead of one report for each.

    Full report automation

    Schedule your reports at desired intervals or share a live link to a report so your clients can check for updates at any moment.

    White-label reports

    Customize colors and logos in each report to align it with your agency’s or clients’ branding and style.

    Explore advanced marketing data analytics features

    Effortless calculations

    Easy-to-build reusable custom formulas for any metric in your reports.

    Overview reports

    Monitor your overall performance across regions or accounts and find new opportunities for growth.

    Data blending

    Combine metrics from multiple data sources in a widget or table to track cross-channel campaigns in one place.

    Customize metrics

    Combine data from multiple sources, add margins, change currency, and more for any metric.


    All your questions answered. And if you can’t find it here, chat to our friendly team.

    How do I create a LinkedIn report?

    Creating a LinkedIn report on Whatagraph is easy. And you even have 2 options.


    1.  Use pre-made templates,

    2. Start from a blank page.


    First, add LinkedIn as a data source. It may be necessary to verify it, but it will not take more than 2 minutes.


    Then, you must decide what type of report you want to create. When learning about your audience or page activity, you'd use various metrics and widgets. In other words, consider the goals you are trying to achieve on LinkedIn and use KPIs as your guide when creating a report.


    After that, drag and drop widgets to suit your needs. Use tables, charts, and graphs to make your report more visually appealing and understandable. 

    If you want to compare LinkedIn Ads performance with other paid ads, add each account as a source and assign them to widgets you want to use. 

    You can blend and aggregate data, unify metric and dimension names, and use custom formulas to create new metrics for more granular insights. 

    How do I analyze an ad performance on LinkedIn?

    To productively analyze any performance, you need to have a reason to do it. One of those reasons is goals/objectives. If you don’t have any objectives in mind, think of these 3: 

    1. Building brand awareness; 

    2. Increasing engagement; 

    3. Generating leads. 

    Once you've decided on one of the three most popular goals, identify the key metrics you'll use to track your progress. If you want to raise brand awareness, track and monitor metrics such as impressions, reach, and conversion rate. 

    It's now time to evaluate the success of your ad campaign. 

    Create a baseline by noting the key metrics from your first ad campaigns. This prepares you to report growth based on previous performance. 
    Set objectives for enhancing your baseline numbers. Optimize key metrics and strategies based on past PPC data performance. 

    What's the best format for LinkedIn ads?

    LinkedIn offers eight different ad formats. You'll need different ones depending on your goals, product image, and needs. Here's a quick guide to consider when it comes to ad formats. 

     1. Text ad. Ideal when the goal is to build brand awareness; 

     2. Message ad. Ideal when the goal is to reach a very specific audience; 

     3. Single image ad. Ideal when the goal is to generate leads; 

     4. Video ad. Ideal when the goal is to build brand awareness; 

     5. Carousel Image ad. Ideal when displaying products or services; 

     6. Spotlight ad. Ideal when the goal is to increase the following and generate leads; 

     7. Conversion ad. Ideal when adapting the offer to the user’s personal needs; 

     8. Event ads. Ideal when promoting events. 

    Can I add more data sources to my LinkedIn Ads report?

    Yes, Whatagraph allows you to easily add multiple data sources to any report and present cross-channel insights. That is one of the differences between reporting tools like Looker Studio (ex-Google Data Studio) and Whatagraph. Sure, you can visualize cross-channel data in Google Data Studio templates, but you need to purchase third-party connectors for all channels outside the Google platform. 


    Whatagraph, on the other hand, gives you more than 45 direct integrations with Google Analytics 4, social media, SEO, email marketing, e-commerce, and CRM tools as well as Google Analytics 4, even with the basic pricing plan. 


    Also, you can connect and visualize any structured data you export to Google Sheets, and export any structured data from Whatagraph as Excel or CSV files. 

    It’s good to be loved! Our clients are not shy about expressing it.

    I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

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    Mindaugas S., Marketing Consultant

    Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

    Nico T., Media Planner Capterra logo for Whatagraph review

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    Nico T., Media Planner

    The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

    Rasmus Bernt K., External Senior Management Consultant Capterra logo for Whatagraph review

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    Rasmus Bernt K., External Senior Management Consultant

    We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

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    Stephanie S., Digital Director

    We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

    John S., SEO Strategist Capterra logo for Whatagraph review

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    John S., SEO Strategist

    The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

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    Erman E., Marketing Specialist

    Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

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    Brent N., Director of Operations

    Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

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