Free LinkedIn Ads Report Template

Creating a LinkedIn report on Whatagraph is easy. And you even have 2 options.

1.  Use pre-made templates,

2. Start from a blank page.

First, add LinkedIn as a data source. It may be necessary to verify it, but it will not take more than 2 minutes.

Then, you must decide what type of report you want to create. When learning about your audience or page activity, you'd use various metrics and widgets. In other words, consider the goals you are trying to achieve on LinkedIn and use KPIs as your guide when creating a report.

After that, drag and drop widgets to suit your needs. Use tables, charts, and graphs to make your report more visually appealing and understandable. 

If you want to compare LinkedIn Ads performance with other paid ads, add each account as a source and assign them to widgets you want to use. 

You can blend and aggregate data, unify metric and dimension names, and use custom formulas to create new metrics for more granular insights. 

To productively analyze any performance, you need to have a reason to do it. One of those reasons is goals/objectives. If you don’t have any objectives in mind, think of these 3: 

1. Building brand awareness; 

2. Increasing engagement; 

3. Generating leads. 

Once you've decided on one of the three most popular goals, identify the key metrics you'll use to track your progress. If you want to raise brand awareness, track and monitor metrics such as impressions, reach, and conversion rate. 

It's now time to evaluate the success of your ad campaign. 

Create a baseline by noting the key metrics from your first ad campaigns. This prepares you to report growth based on previous performance. 
Set objectives for enhancing your baseline numbers. Optimize key metrics and strategies based on past PPC data performance. 

LinkedIn offers eight different ad formats. You'll need different ones depending on your goals, product image, and needs. Here's a quick guide to consider when it comes to ad formats. 

 1. Text ad. Ideal when the goal is to build brand awareness; 

 2. Message ad. Ideal when the goal is to reach a very specific audience; 

 3. Single image ad. Ideal when the goal is to generate leads; 

 4. Video ad. Ideal when the goal is to build brand awareness; 

 5. Carousel Image ad. Ideal when displaying products or services; 

 6. Spotlight ad. Ideal when the goal is to increase the following and generate leads; 

 7. Conversion ad. Ideal when adapting the offer to the user’s personal needs; 

 8. Event ads. Ideal when promoting events. 

Yes, Whatagraph allows you to easily add multiple data sources to any report and present cross-channel insights. That is one of the differences between reporting tools like Looker Studio (ex-Google Data Studio) and Whatagraph. Sure, you can visualize cross-channel data in Google Data Studio templates, but you need to purchase third-party connectors for all channels outside the Google platform. 

Whatagraph, on the other hand, gives you more than 45 direct integrations with Google Analytics 4, social media, SEO, email marketing, e-commerce, and CRM tools as well as Google Analytics 4, even with the basic pricing plan. 

Also, you can connect and visualize any structured data you export to Google Sheets, and export any structured data from Whatagraph as Excel or CSV files. 

LinkedIn Ads reporting helps you prove ROI and understand which campaigns are actually moving the needle. It pulls together your most important performance metrics like impressions, clicks, click-through rate (CTR), and conversions — so your marketing teams can make smarter decisions.

With Whatagraph, you can automate this process using an automated report that connects directly to your data sources such as Google Analytics, Facebook Ads, and Google Ads. You can also combine data from other digital marketing channels to build a full-funnel marketing report that shows how your LinkedIn Ads fit into your overall strategy.

A LinkedIn Ads dashboard is a real-time dashboard template that visualizes your ad performance in one place. It’s designed for agencies, in-house marketers, and performance teams who want to see campaign progress at a glance — no Excel sheets or manual updates needed.

In Whatagraph, you can connect your LinkedIn Ads account through a native API connector, choose from pre-built Looker Studio templates, and automatically pull in your marketing data alongside PPC or SEO campaigns. The dashboard updates in real time, making reporting fast, collaborative, and more reliable for data-driven decision making.

Connecting a LinkedIn Ads dashboard with Google Analytics 4 (GA4) in a combined dashboard lets you:

• See which LinkedIn Ads campaigns are driving website conversions, not just clicks
• Compare LinkedIn Ads traffic quality against other paid media channels like Google Ads and Facebook Ads
• Track the full path from ad impression to landing page to conversion in one marketing reporting view
• Understand whether your LinkedIn Ads audience is bouncing or engaging once they reach your site

With Whatagraph, you can blend LinkedIn Ads and GA4 data sources into a single reporting dashboard - no spreadsheets, no manual exports. 

Both data sources update automatically and sit in the same visual layout that your clients or leadership can read at a glance.

Manually pulling LinkedIn Ads data every week is a time sink. Here's how to set up a LinkedIn Ads PPC report that runs itself:

1. Connect your LinkedIn Ads account - In Whatagraph, add LinkedIn Ads as a data source. The connector is stable and self-healing, so you're not chasing broken links
2. Start from the template - Use the free LinkedIn Ads report template on this page. It already includes the key performance metrics, ad creative carousel, and performance table.
3. Customize for your client - Add your client's logo, adjust the color scheme, and set the KPI targets in the goal widget. With Whatagraph IQ Themes, you can upload a logo and IQ auto-generates a matching branded style.
4. Set up automated delivery - Schedule report delivery by email, live link, or PDF. Choose your cadence: weekly for internal teams, monthly for client reporting.
5. Let IQ write the insights - Turn on Whatagraph IQ Summary to auto-generate the Summary, Wins, and Issues. Or, use Whatagraph MCP to analyze your marketing data even further.

Once it's set up, your LinkedIn Ads PPC overview report runs without you.

Data refreshes in real time, insights update automatically, and your client gets a polished report on schedule.

A better report is a good start. But the real gains come from what you do with the data between reporting cycles.

Here are a few ways to get more out of your LinkedIn Ads campaigns:

1. Track the metrics that predict pipeline, not just activity

Most LinkedIn Ads PPC strategies over-index on CTR and CPM because they're easy to see in Campaign Manager. 

Shift your optimization focus to audience penetration, frequency, and qualified leads. Those are the numbers that tell you whether your campaign is building real demand.

2. Close the loop between LinkedIn Ads and your CRM

Platform-reported conversions often miss the full picture. LinkedIn Ads influences buying journeys in ways standard attribution models can't track - a prospect might see your sponsored content six times before filling out a form through a Google search. 

Connect your CRM data to your LinkedIn Ads reporting to see which campaigns are actually generating pipeline, not just clicks.

3. Use Whatagraph MCP to analyze performance between reports

You don't have to wait for the next scheduled report to spot a problem or an opportunity. 

With Whatagraph MCP connected to Claude or ChatGPT, you can ask plain-language questions about your LinkedIn Ads data any time:

• "Which campaigns are overpacing on budget this week?"
• "Show me qualified leads by campaign for the last 14 days."
• "Which ad creatives have the highest dwell time this month?"

4. Review your targeting regularly

Your LinkedIn Ads account targeting can drift over time, especially if you're using broad job function targeting rather than specific job titles.

Pull your campaign performance table monthly and check whether cost per 1,000 member accounts reached is climbing. If it is, your targeting may be widening beyond your actual ICP.

Start by separating the metrics that matter from the ones that just look good in a performance dashboard.

As Patrick Cumming, Founder of Ad Juice, puts it: the only things that really matter are whether you're reaching 80% audience penetration and 10 frequency every 90 days - and whether it's converting to pipeline.

Here's a practical approach to LinkedIn Ads analysis:

1. Check audience penetration and frequency first - Are you reaching enough of your target audience, often enough, to build real demand? If penetration is low, the issue is targeting or budget. If frequency is low, the issue is reach.

1. Look at qualified leads and landing page clicks - These tell you whether your ads are producing actual pipeline activity, not just impressions.

1. Dig into the campaign performance table - Sort by qualified leads or cost per 1,000 member accounts reached to find which campaigns are efficient and which are spending without delivering.

1. Review your top-performing creatives - Compare sponsored content and other ad types side by side. Which visuals and messages are generating the most engagement and landing page clicks?

1. Check the trend line - Is audience penetration growing, flat, or declining over the reporting period? That trajectory tells you more than any single month's number.

A LinkedIn Ads report template for an internal marketing team looks slightly different from a client-facing one.

Here's how to build one that your team will actually use:

1. Start with goal pacing - Make it immediately clear whether you're on track for the quarter. A goal widget at the top of the report beats a written summary every time for internal use.

1. Show the metrics your team optimizes against - For most B2B marketing teams, that's audience penetration, qualified leads, landing page clicks, and cost per 1,000 member accounts reached. Skip vanity metrics that don't drive decision-making.

1. Add a campaign performance table - Break down performance by campaign name, so your team can see exactly where to shift budget or pause spend this week.

1. Include a top-performing ads carousel - Your creative team needs to see which ad types and sponsored content formats are working. A visual carousel with per-ad metrics makes that obvious without a separate report.

1. Set up a live link - Instead of emailing a PDF, share a live Whatagraph link your team can bookmark. It always shows current data and updates automatically.

1. Add Whatagraph MCP for on-demand analysis - Once your LinkedIn Ads data is in Whatagraph, connect it to Claude via MCP. Your team can ask plain-language questions about campaign performance between reporting cycles.

P.S. Whatagraph also has a dedicated LinkedIn Ads dashboard template for internal teams.

You're already in the right place. The free LinkedIn Ads report template on this page was built in Whatagraph and co-created with Patrick Cumming, founder of Ad Juice.

 It includes:

• A goal pacing widget tracking audience penetration, landing page clicks, and qualified leads vs. targets
• Seven KPI scorecard widgets covering the metrics that actually matter for LinkedIn Ads performance
• A yearly trend line chart for spotting seasonality and budget impact
• A top-performing ads carousel with per-ad metrics
• A campaign performance table breaking down all 7 metrics by campaign name
• Campaign insights: Summary, Wins and Issues, and Recommendations

No manual setup, no spreadsheets, no technical expertise required.