Free SEO Audit Report Template

Create clear, professional reports in minutes with this ready-made SEO audit report template.

Show stakeholders exactly what’s working, what’s broken, and how to improve your search performance with data you can trust.

SEO Audit Report - A Google Analytics report featuring charts and integration logos.

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What Should an SEO Site Audit Report Template Include?

A strong SEO audit report template gives clients a clear, organized look at their website’s technical health, visibility, and overall SEO performance.

Based on Whatagraph’s free SEO audit report sample, here are the sections it should include:

1. Google Analytics Report

Google Analytics - A Google Analytics report displaying performance metrics, charts, and graphs.This page highlights how users interact with your site and shows whether your SEO strategy is actually driving behavior.

What to include:

  • Sessions, total users, new users, conversions, and revenue (core SEO performance metrics).
  • Events per session to reveal engagement quality.
  • Conversion vs. sessions trend graphs for easy data visualization.
  • Device performance (browsers, platforms, languages).
  • Campaigns performance broken down by traffic sources.
  • Demographic activity to understand audience behavior

Why it matters:

This section helps you identify organic traffic trends, audience segments, bounce rate issues, and which marketing channels (SEO, paid, social media, or ecommerce) perform best.

2. Google Search Console Report

SEO Audit Report - A Google Search Console report showing web search metrics.

This part is essential for spotting SEO issues, diagnosing indexing problems, and understanding your performance in search engines.

What to include:

  • Impressions, clicks, CTR, and average rank from web search and image search.
  • Blog & product page performance with CTR, impressions, and ranking movement.
  • Click goals and performance trends over time.
  • Recommendations on improving meta descriptions, title tags, and overall on-page SEO.

Why it matters:

GSC is the backbone of any website seo audit report template, showing how Google crawlers view your site, whether your xml sitemaps and robots.txt are functioning, and which keywords improve or decline.

3. SE Ranking Report

SEO Audit Report Template - Dashboard with charts, stats, and recommendations.

This page focuses on keyword visibility and ranking movement—key parts of any SEO audit or seo audit checklist.

What to include:

  • Keywords in Top 5, 10, and 30, plus keyword volatility trends.
  • Visibility (%) over time charts to track fluctuations.
  • Ads: top vs bottom positions for SERP insights.
  • Site summary statistics covering website position and daily averages.

Why it matters:

This section evaluates keyword research, SERP trends, and whether your current content supports your target keywords.

4. Ahrefs Report

Ahrefs - An Ahrefs SEO audit report with graphs, data, and recommendations.

Great for analyzing your backlink profile, technical health, and off-page authority.

What to include:

  • Average Ahrefs Rank, URL Rating, and Domain Rating.
  • Total backlinks and referring domains.
  • Top 10 organic traffic estimates.
  • Pages with 4xx / 5xx errors, broken links, or duplicate content problems.
  • Referral data for link-building insights.

Why it matters:

This is your off-page SEO health check in your technical SEO audit report template—covering backlinks, anchor text, structured data, and domain authority signals that help you rank higher.

5. GEO Overview Report

GEO - A one page report with charts, date, and logo placeholder.

This final page gives you a high-level look at website performance across geographic and AI-driven traffic sources.

What to include:

  • Views per month from AI sources.
  • Top referring AI sources like ChatGPT, Perplexity, Microsoft Copilot e.t.c.
  • Session breakdown by AI sources and by URLs.

Why it matters:

This helps identify which regions and external sources contribute to search visibility, exposing growth opportunities in local SEO, international markets, or GEO digital marketing initiatives.

Why Marketers Love Reporting With Whatagraph

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Lars Maat

Co-Founder @ Maatwerk Online

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Whatagraph has become an essential partner for scaling our reporting, and my teams love it because it saves so much time. We’d recommend it to any team looking to automate data reporting and use AI for insights.

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Director of Implementation & Support @ Rentable

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Digital Marketing Specialist @ Peak Seven

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Quality Manager @ Dtch. Digitals

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Frequently Asked Questions

Have more questions? We answered them here.

What is an SEO audit template?

An SEO audit template is a structured layout that helps you examine a website’s technical SEO, on-page SEO, off-page SEO, and overall visibility in search engines, and automate reporting for clients or stakeholders. 

 

It gives you a repeatable framework for checking issues with rankings, indexing, metadata, backlinks, user experience, and more—making it easier to deliver consistent, high-quality audit reports to clients.

What is included in an SEO audit?

A full SEO audit typically includes:

 

- Technical SEO checks (site speed, mobile-friendly design, robots.txt, XML sitemaps, redirects, load times, e.t.c.).

 

- On-page SEO (title tags, meta descriptions, headings, content quality, duplicate content, internal links, alt text).

 

- Off-page SEO (backlinks, anchor text, domain authority).

 

- Search performance from Google Search Console and Google Analytics.

 

- Keyword rankings, search engine rankings, SERP performance, and organic traffic trends.

 

- A clear list of issues, priorities, and optimization recommendations.

 

You can find all these in Whatagraph’s free SEO audit report example.

How to present an SEO audit report to a client?

Keep the audit simple, visual, and actionable. 

 

Start with a short summary of the biggest SEO issues and wins, then walk clients through each section: technical SEO findings, on-page improvements, backlink profile insights, and keyword ranking opportunities.

 

Use charts, screenshots, and a clean audit report layout so clients can instantly understand what’s wrong, why it matters, and exactly what you’ll fix next.

Where can I find a free SEO audit report template?

You can get SEO audit report templates free directly from Whatagraph, including a ready-made SEO audit report template free download. You can also export a free SEO audit report sample in PDF or shareable link formats—and customize it to fit your branding.

How can I create an effective SEO audit report template?

Start with the core sections: Google Analytics, Google Search Console, SE Ranking, Ahrefs, and a GEO overview. 

 

Include key SEO metrics, technical checks, ranking data, backlink insights, and page-level performance. 

 

Then organize everything using a clear SEO site audit report template structure so your findings are easy to follow. 

 

If you want to speed things up, Whatagraph lets you create SEO audit report templates automatically—complete with widgets, graphs, summaries, and client-ready formatting—so you can reuse the same professional design for every audit.