TikTok Ads Integration

Connect your TikTok Ads data and use Whatagraph’s advanced visualization to analyze and share the performance of your TikTok Ads campaigns. A fully managed TikTok Ads integration pulls data directly from your TikTok Ads account to our stunning custom reports. Blend and organize TikTok Ads metrics before visualization to present only the most impactful data points. Share insights from your marketing data automatically as scheduled emails or live links.

TikTok Ads API Integration - No Code Connector
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Manage all your TikTok Ads metrics via a direct connector to TikTok Ads API

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Manage and transform your data without a single line of code. Ask AI to create custom blends, metrics, and dimensions.
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Pull your campaign performance data directly from your TikTok Ads account

Quickly and securely connect your TikTok Ads data to data from all your paid advertising or social media platforms. An out-of-the-box TikTok Ads connector lets you link any TikTok Ads source without developer resources and create a single analysis- or presentation-ready display. Organize the connected data. Visualize it in Whatagraph. Share it with clients, move it to a data warehouse, or export it to a BI solution.
TikTok Ads Performance
Consolidated PPC Overview
TikTok Ads performance report

TikTok Ads metrics available instantly in Whatagraph

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Impressions
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Clicks
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Spend
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Total Cost
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CPC
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CPM
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CTR (%)
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Reach
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Cost per 1,000 people reached
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Conversion
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CPA
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CVR (%)
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Real-time Conversions
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Real-time CPA
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Real-time CVR (%)
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Result
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Cost Per Result
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Result Rate (%)
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Real-time Result
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Real-time Cost Per Result
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Real-time Result Rate (%)
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Secondary Goal Result
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Cost per Secondary Goal Result
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Secondary Goal Result Rate (%)
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Frequency
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Campaign Budget
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Ad Group Budget
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Gross Impressions (Includes Invalid Impressions)
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Profile Visit
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Profile Visit Rate
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Paid Likes
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Paid Comments
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Paid Follows
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Clicks on music
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Total Engagement
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Engagement Rate
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Duet Clicks
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Stitch Clicks
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Sound Usage Clicks
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Anchor Clicks
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Anchor Click Rate
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Clicks on hashtag challenge
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Instant Experience Average View Time
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Instant Experience Average View Percentage
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Instant Experience Video Component Views

Explore marketing automation and custom report features

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Frequently Asked Questions

All your questions answered. And if you can’t find it here, chat to our friendly team.

How to connect TikTok Ads data to Whatagraph?

Whatagraph has a pre-built TikTok Ads connector, so you don’t have to purchase and configure third-party data connectors. Adding a new TikTok Ads source is simple:

1. Go to the Data Sources menu and locate TikTok Ads among the channels.

2. Click Connect an account.

3. From there, you’ll be redirected to login to your TikTok Ads account.

4. Give your TikTok Ads account a name.

5. All done. Create a custom report or dashboard and add your TikTok Ads account as a source.

Once you connect TikTok Ads data to Whatagraph, you can organize datasets to get more granular insights by device, campaign ID, date, etc. You can visualize data in various widgets and share the insights via automated email attachments or live links for near real-time access.

Can I export data from TikTok Ads reports?

Yes, you can export data as Excel spreadsheets or CSV files. This way, you can easily move it to Tableau, Power BI, or another business intelligence tool for further analysis.

Do I need Looker Studio to visualize TikTok Ads data?

No, you don’t need Looker Studio (Google Data Studio) or any other tool to visualize your TikTok Ads data. Whatagraph is an all-in-one marketing data platform to connect, organize, visualize, and share all your data. This sets Whatagraph apart from competitors that provide only the connection or ETL functionality. In those cases, users need to use a separate visualization tool for marketing reporting.

What others think about Whatagraph

I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

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Mindaugas S., Marketing Consultant

Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

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The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

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We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

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We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

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The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

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Erman E., Marketing Specialist

Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

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Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

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