Easily group, blend, unify, and aggregate data before it's visualized or shared

Uncover insights without the hassle. Group countries into tiers, aggregate campaign data, demonstrate cross-channel performance, and add custom calculations at scale.

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You are in good company with 1,000+ marketing agencies and in-house teams worldwide

Organize your scattered cross-channel data to turn it into insights

From confusing tables to a clear campaign performance overview

Here's an example: When visualized, your internal campaign naming is confusing and makes it hard to see what's happening. By organizing data in Whatagraph, you go from scattered campaign metrics to clearly displayed insights to analyze or share.

Save and reuse

Save your custom rules, metrics, and dimensions as templates to reuse with new data.

Visualize instantly

You can access, adjust, and create new ways to organize data right from the report-building space

Easy-to-use

Organizing data doesn't require coding or tech knowledge. Live chat support is always available.

Organized data means more efficient performance monitoring and reporting

Rename, unify, or translate text and naming across all dashboards at once

Change how your internal naming conventions are displayed. Standardize country names, metrics, and dimensions to make reports more consistent. Add clarity from the first glance.

Rename, unify, or translate outputs across reports and dashboards

Easily group and aggregate data to gather high-level performance insights

Group data from multiple campaigns or countries into regions and tiers. Aggregate results from multiple websites or social media pages together.

Easy-to-use data grouping and aggregation

Blend data sources to visualize and get insights faster

You can blend any number of sources, like Facebook Ads and Google Ads, together. When done, it takes a few clicks to visualize results side by side, display combined total metrics, or add custom calculations.

Blend cross-channel data together to intuitively perform advanced data management

Intuitive builder for custom calculations and formulas

It is easy to create a new metric that you can access with one click. For example, you can show ROAS across multiple campaigns and platforms or add a markup to all the spend metrics for agencies.

Intuitive builder for custom calculations

What others say about Whatagraph

I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

Capterra verified review by

Mindaugas S., Marketing Consultant

Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

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Nico T., Media Planner

The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

Rasmus Bernt K., External Senior Management Consultant

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Rasmus Bernt K., External Senior Management Consultant

We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

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Stephanie S., Digital Director

We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

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John S., SEO Strategist

The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

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Erman E., Marketing Specialist

Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

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Brent N., Director of Operations

Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.