What is a performance dashboard?
A performance dashboard is a visual tool that displays key metrics and data in real-time. It helps you track campaign effectiveness, analyze trends, and make data-driven decisions quickly by consolidating information like traffic, engagement, conversions, and ROI in one place.
What are the benefits of having a performance dashboard?
A performance dashboard helps you navigate the extremely data-driven business and marketing waters with numerous channels, campaigns, and metrics to keep track of. A single dashboard that gives a unified view of all this data is important for making sound decisions but also has other benefits:
Core marketing data stored in one place
A performance dashboard centralizes data from all your marketing platforms. Instead of manually pulling and stitching data from different ad accounts, social media, and email communications, you can quickly access all the data you need for decision-making in one place. This allows you to always stay on top of your marketing campaigns.
Eliminate the risks of human error
Whatagraph dashboards automatically refresh data every 30 minutes, providing you with the most recent insights into your marketing efforts. This eliminates the need to manually update data in your performance dashboards each time you need to analyze changes in your campaign performance. An automated performance dashboard saves time and increases the accuracy of the metrics you are tracking.
Transparency at all stages of the funnel
A performance dashboard that includes cross-department data can reveal what happens when a lead goes from one stage of the funnel to the next. This improves cross-department alignment in multiple ways: Marketing teams can standardize the messaging and the lead qualification process, while the Sales can get more context on the lead so they can adjust their deck based on the channel, campaign, or message that brought the lead on a discovery call.
Standardized view of all marketing metrics
Standardizing metrics and dimension names can be a hassle for marketers in large agencies or enterprise companies collecting data from different sources. Similar metrics are often called differently across platforms. Data is scattered across different ad accounts. Such and similar problems make it difficult to understand all marketing efforts clearly. Whatagraph has a user-friendly data transformation workflow that helps you standardize the naming across metrics and dimensions, aggregate, and blend data from different sources by your own rules.
