Google Ads reports and dashboards in a few clicks | Whatagraph

Build Google Ads reports and dashboards in a few clicks

Track, analyze and report on your PPC campaigns' metrics, keyword-level data and more.
Google Ads (1)
40+
native integrations
58K+
reports built monthly
2000+
pre-made widgets

Effortless Google Ads reporting

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Native integration
Ready-made connection with Google API. No additional set up or connectors needed. Just log in to get campaign, ads and keyword data connected to your reports and dashboards
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Turnkey visualization
Templates and pre-made widgets that cover PPC performance and metrics including CPC, CTR, conversions, impressions, and more. Customization available
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Swift sharing
Send live link to a client with automated Google Ads updates and date range picking, or schedule emails with reports as pdf attachments. Export to excel is also an option

Create standalone Google Ads reports and dashboards or combine data across sources

Dedicated or cross-channel options with custom formulas and multi-source tables. Use pre-made templates for reports and widgets or start with a blank page. Good looking, insightful, and built within minutes.
Google Ads performance report
Google Ads KPI report
Cross-channel report
Consolidated PPC dashboard

Check out related integrations:

See all integrations

Scalable Google Ads reporting with features built for agencies like yours

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Linked reports
Create team templates and connect as many reports as needed. Never again manually edit hundreds of similar reports one by one
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Overview
Monitor your overall performance across regions or accounts and find new opportunities for growth
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Data blending
Combine metrics from multiple data sources in a widget or table to track cross-channel campaigns in one place
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Custom branding
Implement custom color themes and logos. Remove all mentions of the report automation tool, connect your custom domain
Explore all features

Google Ads data available instantly in Whatagraph

Report types

50

Per report type metrics

109

Campaign budget

4

Bidding strategy

14

Ad group

8

Hotel

3
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Customer

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Campaign

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Ad group

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Ad group ad

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Gender view

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Geographic view

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Ad group audience view

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Ad group ad asset view

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Ad schedule view

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Age range view

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Bidding strategy

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Campaign audience view

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Campaign bid modifier

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Campaign budget

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Click view

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Conversion action

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Detail placement view

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Display keyword view

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Distance view

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Dynamic search ads search term view

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Expanded landing page view

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Extension feed item

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Feed item

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Feed placeholder view

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Group placement view

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Hotel group view

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Hotel performance view

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Income range view

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Keyword view

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Landing page view

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Location view

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Managed placement view

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Paid organic search term view

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Parental status view

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Product group view

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Search term view

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Shopping performance view

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Topic view

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User location view

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Video

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Ad group asset

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Asset field type view

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Campaign asset

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Customer asset

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Smart campaign search term view

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Webpage view

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Asset group product group view

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Hotel reconciliation

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Ad group ad asset combination view

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Campaign group

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Absolute top impression percentage

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Active view cpm

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Active view impressions

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All conversions

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Average cost

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Average cpc

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Average cpe

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Cost

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Cost per all conversions

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Cost per conversion

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All conversions from store visit

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All conversions from store website

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Conversions value

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Cross device conversions

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Value per all conversions

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Value per conversion

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Current model attributed conversions

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Interaction rate

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Interactions

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Active view measurability

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Current model attributed conversions value

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Current model attributed conversions value per cost

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Search click share

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Search top impression share

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Top impression percentage

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Value per current model attributed conversion

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Active view measurable cost

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Active view measurable impressions

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Active view viewability

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All conversions from click to call

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All conversions from directions

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Bounce rate

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All conversions from interactions rate

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All conversions from menu

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All conversions from order

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All conversions from other engagement

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Average cpv

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Average page views

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Average time on site

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Content budget lost impression share

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Content impression share

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Content rank lost impression share

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Conversion last conversion date

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Conversion last received request date time

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Conversions from interactions rate

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Cost per current model attributed conversion

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Current model attributed conversions from interactions rate

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Current model attributed conversions from interactions value per interaction

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All conversions by conversion date

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All conversions value by conversion date

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Conversions by conversion date

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Conversions value by conversion date

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Optimization score uplift

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Optimization score url

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Sk ad network conversions

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Value per all conversions by conversion date

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Value per conversions by conversion date

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Auction insight search impression share

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Auction insight search outranking share

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Auction insight search overlap rate

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Auction insight search position above rate

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Auction insight search top impression percentage

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Biddable app install conversions

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Biddable app post install conversions

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Commission commission rate

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Maximize conversions target cpa

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Percent cpc cpc bid ceiling

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Target cpa cpc bid ceiling

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Target cpa cpc bid floor

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Target cpa

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Target impression share cpc bid ceiling

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Target impression share location fraction

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Target roas cpc bid ceiling

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Target roas cpc bid floor

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Target spend cpc bid ceiling

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Target spend target spend

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Engagement rate

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Engagements

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Gmail forwards

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Gmail saves

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Gmail secondary clicks

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Interaction event types

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Invalid click rate

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Invalid clicks

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Percent new visitors

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Phone calls

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Phone impressions

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Phone through rate

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Relative ctr

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Search absolute top impression share

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Search exact match impression share

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Search impression share

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Video quartile p100 rate

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Video quartile p25 rate

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Video quartile p50 rate

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Video quartile p75 rate

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Video view rate

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Video views

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View through conversions

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Active view ctr

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Clicks

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Ctr

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Impressions

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Conversions

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All conversions value

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Average cpm

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Auction insight search absolute top impression percentage

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Search budget lost impression share

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Search rank lost impression share

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Amount

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Recommended budget amount

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Recommended budget estimated change weekly cost

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Total amount

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Maximize conversion value cpc bid ceiling

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Maximize conversion value cpc bid floor

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Maximize conversions cpc bid ceiling

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Maximize conversions cpc bid floor

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Maximize conversions target cpa

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Target cpa cpc bid ceiling

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Target cpa cpc bid floor

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Target cpa

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Target impression share cpc bid ceiling

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Target impression share location fraction

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Target roas cpc bid ceiling

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Target roas cpc bid floor

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Target spend cpc bid ceiling

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Target spend target spend

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CPC bid

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CPM bid

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CPV bid

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Effective CPC bid

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Effective target CPA

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Percent CPC bid

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Target CPA

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Target CPM

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Hotel eligible impressions

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Hotel average lead value micros

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Hotel price difference percentage

It’s good to be loved! Our clients are not shy about expressing it.

This is exactly what I was looking for when I set out to find a better way of collating and sharing our social media analytics with internal stakeholders. Goodbye spreadsheets and the tedious task of copying + pasting analytics from each social media account!

ashley

G2.com verified review by

Ashley S, Social Media & Content Co-ordinator

We have found it provides our clients quick reports that they can analyze and ingest easily. It cuts down on our explanations and walkthroughs with clients. Overall, it has been a tremendous time-saver, along with exceeding our clients’ expectations with reporting.

kyle

G2.com verified review by

Kyle R, Digital Marketing Specialist

The SUPPORT. Whatagraph has THE BEST support team, ultra-responsive, ultra-helpful. They clear your roadblocks, update their platform to suit your needs, implement awesome new features (on user suggestion and on the back of their own ambition). AWESOME.

jasper

G2.com verified review by

Jasper C, Social Ads Specialist

Whatagraph is exactly what we were looking for in order to collect and organize data from multiple accounts (clients) with multiple data sources. It is the perfect tool to analyze data, to change the strategy, and also to create reports clients will understand.

thiago

G2.com verified review by

Thiago A, Digital Marketer

Whatagraph does not require someone to be “techy” to use the software. The learning curve is so minute, and when you do have issues- the support team will help you in a kind and efficient manner.

liam

G2.com verified review by

Liam R, Digital Marketing Campaign Manager

You just need a few hours of clicking and trying things to understand it. I like the interface, the way you makeup formulas and edit them, I like that you can build your own widgets.

mich

G2.com verified review by

Mich C, Digital Leader

What really makes Whatagraph shine is the way it breakdown data to your clients. Most of our clients want to see their metrics, but they don't really want to take the time to learn all about understanding them.

daniel

G2.com verified review by

Daniel W, General Manager

We're able to streamline our social media marketing into a report that has proper metrics that clients can understand. We're literally able to select from social media platforms to ads, to stories etc. You name it.

andrea

G2.com verified review by

Andrea R, Marketing Executive

This is exactly what I was looking for when I set out to find a better way of collating and sharing our social media analytics with internal stakeholders. Goodbye spreadsheets and the tedious task of copying + pasting analytics from each social media account!

ashley

G2.com verified review by

Ashley S, Social Media & Content Co-ordinator

We have found it provides our clients quick reports that they can analyze and ingest easily. It cuts down on our explanations and walkthroughs with clients. Overall, it has been a tremendous time-saver, along with exceeding our clients’ expectations with reporting.

kyle

G2.com verified review by

Kyle R, Digital Marketing Specialist

The SUPPORT. Whatagraph has THE BEST support team, ultra-responsive, ultra-helpful. They clear your roadblocks, update their platform to suit your needs, implement awesome new features (on user suggestion and on the back of their own ambition). AWESOME.

jasper

G2.com verified review by

Jasper C, Social Ads Specialist

Whatagraph is exactly what we were looking for in order to collect and organize data from multiple accounts (clients) with multiple data sources. It is the perfect tool to analyze data, to change the strategy, and also to create reports clients will understand.

thiago

G2.com verified review by

Thiago A, Digital Marketer

Whatagraph does not require someone to be “techy” to use the software. The learning curve is so minute, and when you do have issues- the support team will help you in a kind and efficient manner.

liam

G2.com verified review by

Liam R, Digital Marketing Campaign Manager

You just need a few hours of clicking and trying things to understand it. I like the interface, the way you makeup formulas and edit them, I like that you can build your own widgets.

mich

G2.com verified review by

Mich C, Digital Leader

What really makes Whatagraph shine is the way it breakdown data to your clients. Most of our clients want to see their metrics, but they don't really want to take the time to learn all about understanding them.

daniel

G2.com verified review by

Daniel W, General Manager

We're able to streamline our social media marketing into a report that has proper metrics that clients can understand. We're literally able to select from social media platforms to ads, to stories etc. You name it.

andrea

G2.com verified review by

Andrea R, Marketing Executive