Challenges
Manual Reporting and Complex Analytics Consumed Valuable Time
Before Whatagraph, Swash Labs was pulling data from multiple sources into spreadsheets, and this entire process was tedious, time-consuming, and error-prone.
Worse, the Art department had to spend extra time polishing the reports to make them presentable, with each one taking 2–3 hours to complete.
Disconnected data sources, an incomplete tech stack, and messy analytics processes added to the frustration.
With manual tasks piling up, the team struggled to focus on what mattered most—campaign insights, strategy, and client results. It was time for a change.
Solution
Streamlined Reporting with Direct Connections and Templates
Swash Labs turned to Whatagraph to simplify their analytics workflow, and the difference was immediate. Direct source connections eliminated the need for manual data pulling, while customizable templates and a user-friendly report builder cut reporting time dramatically.
“We’re now able to spend more time analyzing rather than cleaning data thanks to the connected sources,” said Stephanie Delk, Director of Media & Planning at Swash Labs.
Now, creating a new report takes less than an hour. The team also streamlined their tech stack, replacing spreadsheets and Google Data Studio with a single, centralized platform.
The time saved didn’t go to waste. Freed from tedious manual tasks, the Swash Labs team redirected their focus toward smarter marketing.
“We’ve made decisions about our own advertising, blog topics, and social content calendar based on things we see in our reporting for Swash Labs,” Stephanie shared.
Whatagraph also leveled up client reporting. Swash Labs incorporated ad and social post imagery alongside key metrics, making performance reports both visually engaging and easy to understand. During their monthly Co-Lab sessions with clients, these enhanced reports showcased campaign wins more effectively.
Results
36 Hours Saved Monthly and Enhanced Client Reporting
By switching to Whatagraph, Swash Labs slashed their reporting time from 40 hours to just 4 hours per month, saving 36 hours to invest in strategic work and campaign optimization.
The improved workflow didn’t just benefit the team—it also transformed client interactions. With visually compelling reports, clients could clearly see what was working and why, making collaboration during Co-Lab sessions more productive and impactful.
“Whatagraph helps us highlight our clients' work as well as the progress our team makes on their accounts,” Stephanie said.
Now, Swash Labs runs more efficiently, delivers sharper insights, and spends less time on reporting and more time driving results. It’s a win-win for both their team and their clients.