Customer Dashboard

Whatagraph customer dashboard allows you to aggregate and visualize customer data from a variety of digital channels. Get a better understanding of your customer base, and gain insights into your customers' expectations so you can improve your e-commerce store and bolster sales.

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What Is a Customer Dashboard?

A customer dashboard is a document that shows all the information related to the customer experience, retention or loyalty in a visual way. It includes all the necessary KPIs for different departments to see if a business is meeting the customers' expectations.Different types of businesses may need a customer dashboard. However, if you run a business online and especially an eCommerce store, you'll definitely benefit from using one.A customer dashboard shows you real-time progress on your most important metrics. Conversion rates, bounce rates, cart abandonment rates - these are just some of the many KPIs you can use in a customer dashboard.

Effortlessly report, monitor and analyze your campaigns.

Save time when building a customer dashboard - it only takes a few minutes!

A comprehensive customer dashboard can save tons of time. You no longer have to spend hours manually aggregating data from multiple sources and making spreadsheets for your monthly reports. With Whatagraph, you can build a real-time visual dashboard with essential metrics - in just a few minutes!

See what marketing platforms are bringing in the sales

See how you're potential customers are interacting with your ads and other digital content. Is your ad copy converting? How are ad visuals performing? Is your blog attracting attention? Analyze the effectiveness of all marketing channels in one location and see what is generating the brunt of all sales.

Data aggregation from multiple sources and actionable insights

It's vital for online businesses to track relevant KPIs from multiple platforms. Whether you're using Shopify, or PPC tools like Google Ads, Whatagraph aggregates data from multiple sources and turns numbers into actionable insights.

All reporting features your agency needs

50+ data sources

Create a true cross-channel digital marketing dashboard in Whatagraph. Over 50 integrations for your cross-channel marketing campaigns.

Cross-channel reports

Combining cross-channel data is intuitive and takes a few clicks. Create a single client report for all channels instead of one report for each.

Full report automation

Schedule your reports at desired intervals or share a live link to a report so your clients can check for updates at any moment.

White-label reports

Customize colors and logos in each report to align it with your agency’s or clients’ branding and style.

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FAQs

All your questions answered. And if you can’t find it here, chat to our friendly team.

What should a customer dashboard include?

This depends on the type of business model you run. It's a good practice to include all customer-facing platforms and the most important metrics for each. That way, you can include Google Analytics for your website, for example, and choose conversion rates, visits, bounce rates, traffic sources and more.

How do I create a customer dashboard?

The easiest way is to use a reporting tool like Whatagraph. Here's all you have to do:

Sign up for your free Whatagraph account
Grab a dashboard template from our library (we have 100+ of them)
Add your data sources (Facebook Ads, LinkedIn Ads, Google Analytics, Shopify... We have 40+ of them available)
Your dashboard is done!

It’s good to be loved! Our clients are not shy about expressing it.

I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

Capterra verified review by

Mindaugas S., Marketing Consultant

Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

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Nico T., Media Planner

The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

Rasmus Bernt K., External Senior Management Consultant

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Rasmus Bernt K., External Senior Management Consultant

We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

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Stephanie S., Digital Director

We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

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John S., SEO Strategist

The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

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Erman E., Marketing Specialist

Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

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Brent N., Director of Operations

Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

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Orsolya S., Online Marketing Manager