Customer Dashboard

Whatagraph customer dashboard allows you to aggregate and visualize customer data from a variety of digital channels. Get a better understanding of your customer base, and gain insights into your customers' expectations so you can improve your e-commerce store and bolster sales.

    Customer Dashboard
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    What Is a Customer Dashboard?

    A customer dashboard is a document that shows all the information related to the customer experience, retention or loyalty in a visual way. It includes all the necessary KPIs for different departments to see if a business is meeting the customers' expectations.Different types of businesses may need a customer dashboard. However, if you run a business online and especially an eCommerce store, you'll definitely benefit from using one.A customer dashboard shows you real-time progress on your most important metrics. Conversion rates, bounce rates, cart abandonment rates - these are just some of the many KPIs you can use in a customer dashboard.

    Effortlessly report, monitor and analyze your campaigns.

    Save time when building a customer dashboard - it only takes a few minutes!

    A comprehensive customer dashboard can save tons of time. You no longer have to spend hours manually aggregating data from multiple sources and making spreadsheets for your monthly reports. With Whatagraph, you can build a real-time visual dashboard with essential metrics - in just a few minutes!

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    Customer dashboard

    See what marketing platforms are bringing in the sales

    See how you're potential customers are interacting with your ads and other digital content. Is your ad copy converting? How are ad visuals performing? Is your blog attracting attention? Analyze the effectiveness of all marketing channels in one location and see what is generating the brunt of all sales.

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    Customer dashboard

    Data aggregation from multiple sources and actionable insights

    It's vital for online businesses to track relevant KPIs from multiple platforms. Whether you're using Shopify, or PPC tools like Google Ads, Whatagraph aggregates data from multiple sources and turns numbers into actionable insights.

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    Customer dashboard

    Connect multiple data sources for incredible data visualizations

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    How to Get Started with Whatagraph?

    1. Sign up for your free account

    All it takes is a few bits of information and you’re ready to create reports in under 10 minutes. No credit card info is needed!

    2. Connect your data sources

    Add the data sources you want to use in your clients’ marketing reports. We have 45+ available to choose from.

    3. Choose a report template

    Select a template that best shows the work you do for your clients. With a few clicks, your template becomes a fully finished client report!

    All reporting features your agency needs

    50+ data sources

    Create a true cross-channel digital marketing dashboard in Whatagraph. Over 50 integrations for your cross-channel marketing campaigns.

    Cross-channel reports

    Combining cross-channel data is intuitive and takes a few clicks. Create a single client report for all channels instead of one report for each.

    Full report automation

    Schedule your reports at desired intervals or share a live link to a report so your clients can check for updates at any moment.

    White-label reports

    Customize colors and logos in each report to align it with your agency’s or clients’ branding and style.


    All your questions answered. And if you can’t find it here, chat to our friendly team.

    What should a customer dashboard include?
    This depends on the type of business model you run. It's a good practice to include all customer-facing platforms and the most important metrics for each. That way, you can include Google Analytics for your website, for example, and choose conversion rates, visits, bounce rates, traffic sources and more.

    How do I create a customer dashboard?
    The easiest way is to use a reporting tool like Whatagraph. Here's all you have to do:
    • Sign up for your free Whatagraph account
    • Grab a dashboard template from our library (we have 100+ of them)
    • Add your data sources (Facebook Ads, LinkedIn Ads, Google Analytics, Shopify... We have 40+ of them available)
    • Your dashboard is done!

    It’s good to be loved! Our clients are not shy about expressing it.

    I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

    Mindaugas S., Marketing Consultant Capterra logo for Whatagraph review

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    Mindaugas S., Marketing Consultant

    Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

    Nico T., Media Planner Capterra logo for Whatagraph review

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    Nico T., Media Planner

    The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

    Rasmus Bernt K., External Senior Management Consultant Capterra logo for Whatagraph review

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    Rasmus Bernt K., External Senior Management Consultant

    We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

    Stephanie S., Digital Director Capterra logo for Whatagraph review

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    Stephanie S., Digital Director

    We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

    John S., SEO Strategist Capterra logo for Whatagraph review

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    John S., SEO Strategist

    The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

    Erman E., Marketing Specialist Capterra logo for Whatagraph review

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    Erman E., Marketing Specialist

    Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

    Brent N., Director of Operations Capterra logo for Whatagraph review

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    Brent N., Director of Operations

    Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

    Orsolya S., Online Marketing Manager Capterra logo for Whatagraph review

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    Orsolya S., Online Marketing Manager

    Need more help with getting started?

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    If you need help with setting up Whatagraph - our team can create your campaign reports!

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    Cross channel reporting template with Whatagraph