KPI Reporting Tool for Marketing Agencies

Use our marketing KPI Reporting Tool to track the key performance metrics. Stop manually aggregating your key metrics - let an automated tool collect and visualize the data for you. Browse the list of pre-made KPI dashboard templates and build a real-time report in minutes.

    KPI Reporting Tool
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    All your performance KPIs in a single location

    Pull relevant performance metrics with our KPI reporting tool 

    Deliver top-level insights and key performance indicators to your clients in just a few clicks. Forget Excel & spreadsheets - present your success by implementing Whatagraph's data visualization features. Use tables or graphs to make the report more engaging. Connect needed data sources and effortlessly display business performance metrics.

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    KPI reports built with Whatagraph.

    Keep vital KPIs under one roof by utilising the KPI reporting tool

    Whatagraph’s reporting software collects business data and tracks KPIs allowing to make actionable insights. Automate your KPI tracking with our data management software and increase the effectiveness of your business decisions. Whatagraph helps you build Drill down reports that make marketing data analysis simple. 

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    KPI reports built with Whatagraph.

    Customize your KPI reports

    Whatagraph offers white-label functionality allowing to upload a company logo, use unique color schemes and custom domains. Drag-and-drop widgets while building your own report. Design reports and dashboards with our marketing reporting solution that reflect your brand well. Remember, customizable reports can help relay data to clients effectively. 

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    KPI reports built with Whatagraph.

    All reporting features your agency needs

    50+ data sources to report

    Create a true cross-channel digital marketing report in Whatagraph. Over 50 integrations for your cross-channel marketing campaigns.

    Cross-channel reports

    Combining cross-channel data is intuitive and takes a few clicks. Create a single client report for all channels instead of one report for each.

    Full report automation

    Schedule your reports at desired intervals or share a live link to a report so your clients can check for updates at any moment.

    White-label reports

    Customize colors and logos in each report to align it with your agency’s or clients’ branding and style.


    All your questions answered. And if you can’t find it here, chat to our friendly team.

    What is a KPI Software?

    KPI software is a tool allowing to gather data to achieve business goals and make better decisions. Furthermore, KPI reporting software converts raw, complex data into digestible, easy-to-understand information, allowing for more efficient data analysis.

    What should be included in a KPI report?

    Every KPI that meets your business needs and reports your strategic goals performance. If a KPI is linked or is relevant in your decision-making process - you should include it. 


    The following are some of the high-level KPIs for business objectives:

    1. Annual contract value (ACV) for B2B enterprises; 
    2. Return on investment for customer success teams (ROI);
    3. The transaction value for B2C firms; 
    4. Customer turnover rate for customer success teams.
    What is KPI data?

    KPI data is a measurement related to your business objectives. It’s a measurement that allows you to track the performance and outcomes of your business and marketing activities. Keep in mind that you’d need an analytics platform or business analytics tool to both, pull and access this information.

    How do you build the best KPI report with Whatagraph? 
    1. Create an account. 

    Go to and click on the Try it Free button in the top right corner. You'll be prompted to fill out a brief registration form, which will grant you access to a seven-day free trial to create your first KPI dashboards. 

    2. Connect relevant data sources.

    You'll need the relevant data sets from all of your data sources to create a KPI dashboard. By linking data sources directly into the platform, software and web analytics solutions like Whatagraph allow you to construct an effective dashboard. Choose your preferred channels from a list of over 40, connect to the channel's account while on Whatagraph, and you're good to go.

    3. If it’s your first time, use Smart Builder.

    It's a two-step process that involves choosing one or more data sources as well as the KPIs you wish to track. The KPI dashboard software will then generate a dashboard of your choice in less than a minute.

    4. Star from a KPI dashboard template.

    Using a template to create a KPI dashboard is another good option. Not only will this provide an excellent starting point, but it will also expedite the creation of all customizable dashboards, both now and in the future. White-label dashboards are also available on Whatagraph.

    You can choose from: 

    • Ecommerce Dashboard;
    • PPC dashboard;
    • SEO dashboard;
    • Social media dashboard, and more!
    Why you should use KPIs in your reporting?

    It’s essential you monitor and track KPIs as it will provide your situational awareness. Data analytics can show performance highs and lows, as well as actions that need to be taken. These KPI dashboards are used by marketing companies, team members, and business users to keep track of their channel performance on a daily basis.

    It’s good to be loved! Our clients are not shy about expressing it.

    I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

    Mindaugas S., Marketing Consultant Capterra logo for Whatagraph review

    Capterra verified review by

    Mindaugas S., Marketing Consultant

    Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

    Nico T., Media Planner Capterra logo for Whatagraph review

    Capterra verified review by

    Nico T., Media Planner

    The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

    Rasmus Bernt K., External Senior Management Consultant Capterra logo for Whatagraph review

    Capterra verified review by

    Rasmus Bernt K., External Senior Management Consultant

    We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

    Stephanie S., Digital Director Capterra logo for Whatagraph review

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    Stephanie S., Digital Director

    We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

    John S., SEO Strategist Capterra logo for Whatagraph review

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    John S., SEO Strategist

    The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

    Erman E., Marketing Specialist Capterra logo for Whatagraph review

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    Erman E., Marketing Specialist

    Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

    Brent N., Director of Operations Capterra logo for Whatagraph review

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    Brent N., Director of Operations

    Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

    Orsolya S., Online Marketing Manager Capterra logo for Whatagraph review

    Capterra verified review by

    Orsolya S., Online Marketing Manager

    Need more help with getting started?

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    Cross channel reporting template with Whatagraph