The Ultimate KPI Reporting Tool for Marketing Agencies | Whatagraph

KPI Reporting Tool for Marketing Agencies

Use our marketing KPI Reporting Tool to track the key performance metrics. Stop manually aggregating your key metrics - let an automated tool collect and visualize the data for you. Browse the list of pre-made KPI dashboard templates and build a real-time report in minutes.

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Over 15,000 agencies and brands worldwide get their marketing performance analyzed with Whatagraph!

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All your performance KPIs in a single location

Pull relevant performance metrics with our KPI reporting tool 

Deliver top-level insights and key performance indicators to your clients in just a few clicks. Forget Excel & spreadsheets - present your success by implementing Whatagraph's data visualization features. Use tables or graphs to make the report more engaging. Connect needed data sources and effortlessly display business performance metrics.
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Customize your KPI reports

Whatagraph offers white-label functionality allowing to upload a company logo, use unique color schemes and custom domains. Drag-and-drop widgets while building your own report. Design reports and dashboards with our marketing reporting solution that reflect your brand well. Remember, customizable reports can help relay data to clients effectively. 
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Keep vital KPIs under one roof by utilising the KPI reporting tool

Whatagraph’s reporting software collects business data and tracks KPIs allowing to make actionable insights. Automate your KPI tracking with our data management software and increase the effectiveness of your business decisions. Whatagraph helps you build Drill down reports that make marketing data analysis simple. 
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All reporting features your agency needs

40+ integrations
We integrate with more than 40 marketing platforms, such as Google Analytics, Ahrefs, SEMRush, Facebook, MailChimp, Klaviyo, and many others.
Cross-channel reports
SEO, SEM, social media, performance marketing, email marketing - create a singular client report for all channels instead of one report for each.
Full report automation
Start from a report template, add your sources and you can create a report in under 10 minutes. You can automate the delivery too - and send reports automatically at your desired intervals.
White-label reports
Make your reports align with your agency branding and style. Customize each report with your agency logo, colors and branding and every detail you need to make your report truly your own.
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FAQs

All your questions answered. And if you can’t find it here, chat to our friendly team.

What is a KPI Software?
KPI software is a tool allowing to gather data to achieve business goals and make better decisions. Furthermore, KPI reporting software converts raw, complex data into digestible, easy-to-understand information, allowing for more efficient data analysis.
How do you build the best KPI report with Whatagraph? 
  1. Create an account. 

Go to www.whatagraph.com and click on the Try it Free button in the top right corner. You'll be prompted to fill out a brief registration form, which will grant you access to a seven-day free trial to create your first KPI dashboards. 

2. Connect relevant data sources.

You'll need the relevant data sets from all of your data sources to create a KPI dashboard. By linking data sources directly into the platform, software and web analytics solutions like Whatagraph allow you to construct an effective dashboard. Choose your preferred channels from a list of over 40, connect to the channel's account while on Whatagraph, and you're good to go.

3. If it’s your first time, use Smart Builder.

It's a two-step process that involves choosing one or more data sources as well as the KPIs you wish to track. The KPI dashboard software will then generate a dashboard of your choice in less than a minute.

4. Star from a KPI dashboard template.

Using a template to create a KPI dashboard is another good option. Not only will this provide an excellent starting point, but it will also expedite the creation of all customizable dashboards, both now and in the future. White-label dashboards are also available on Whatagraph.

You can choose from: 





What should be included in a KPI report?
Every KPI that meets your business needs and reports your strategic goals performance. If a KPI is linked or is relevant in your decision-making process - you should include it. 

The following are some of the high-level KPIs for business objectives:
  1. Annual contract value (ACV) for B2B enterprises; 
  2. Return on investment for customer success teams (ROI);
  3. The transaction value for B2C firms; 
  4. Customer turnover rate for customer success teams.
What is KPI data?
KPI data is a measurement related to your business objectives. It’s a measurement that allows you to track the performance and outcomes of your business and marketing activities. Keep in mind that you’d need an analytics platform or business analytics tool to both, pull and access this information.
Why you should use KPIs in your reporting?
It’s essential you monitor and track KPIs as it will provide your situational awareness. Data analytics can show performance highs and lows, as well as actions that need to be taken. These KPI dashboards are used by marketing companies, team members, and business users to keep track of their channel performance on a daily basis.

Need more help with getting started?

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We can set up your report campaign for you!

If you need help with setting up Whatagraph - our team can create your campaign reports!

It’s good to be loved! Our clients are not shy about expressing it.

This is exactly what I was looking for when I set out to find a better way of collating and sharing our social media analytics with internal stakeholders. Goodbye spreadsheets and the tedious task of copying + pasting analytics from each social media account!

ashley

G2.com verified review by

Ashley S, Social Media & Content Co-ordinator

We have found it provides our clients quick reports that they can analyze and ingest easily. It cuts down on our explanations and walkthroughs with clients. Overall, it has been a tremendous time-saver, along with exceeding our clients’ expectations with reporting.

kyle

G2.com verified review by

Kyle R, Digital Marketing Specialist

The SUPPORT. Whatagraph has THE BEST support team, ultra-responsive, ultra-helpful. They clear your roadblocks, update their platform to suit your needs, implement awesome new features (on user suggestion and on the back of their own ambition). AWESOME.

jasper

G2.com verified review by

Jasper C, Social Ads Specialist

Whatagraph is exactly what we were looking for in order to collect and organize data from multiple accounts (clients) with multiple data sources. It is the perfect tool to analyze data, to change the strategy, and also to create reports clients will understand.

thiago

G2.com verified review by

Thiago A, Digital Marketer

Whatagraph does not require someone to be “techy” to use the software. The learning curve is so minute, and when you do have issues- the support team will help you in a kind and efficient manner.

liam

G2.com verified review by

Liam R, Digital Marketing Campaign Manager

You just need a few hours of clicking and trying things to understand it. I like the interface, the way you makeup formulas and edit them, I like that you can build your own widgets.

mich

G2.com verified review by

Mich C, Digital Leader

What really makes Whatagraph shine is the way it breakdown data to your clients. Most of our clients want to see their metrics, but they don't really want to take the time to learn all about understanding them.

daniel

G2.com verified review by

Daniel W, General Manager

We're able to streamline our social media marketing into a report that has proper metrics that clients can understand. We're literally able to select from social media platforms to ads, to stories etc. You name it.

andrea

G2.com verified review by

Andrea R, Marketing Executive

This is exactly what I was looking for when I set out to find a better way of collating and sharing our social media analytics with internal stakeholders. Goodbye spreadsheets and the tedious task of copying + pasting analytics from each social media account!

ashley

G2.com verified review by

Ashley S, Social Media & Content Co-ordinator

We have found it provides our clients quick reports that they can analyze and ingest easily. It cuts down on our explanations and walkthroughs with clients. Overall, it has been a tremendous time-saver, along with exceeding our clients’ expectations with reporting.

kyle

G2.com verified review by

Kyle R, Digital Marketing Specialist

The SUPPORT. Whatagraph has THE BEST support team, ultra-responsive, ultra-helpful. They clear your roadblocks, update their platform to suit your needs, implement awesome new features (on user suggestion and on the back of their own ambition). AWESOME.

jasper

G2.com verified review by

Jasper C, Social Ads Specialist

Whatagraph is exactly what we were looking for in order to collect and organize data from multiple accounts (clients) with multiple data sources. It is the perfect tool to analyze data, to change the strategy, and also to create reports clients will understand.

thiago

G2.com verified review by

Thiago A, Digital Marketer

Whatagraph does not require someone to be “techy” to use the software. The learning curve is so minute, and when you do have issues- the support team will help you in a kind and efficient manner.

liam

G2.com verified review by

Liam R, Digital Marketing Campaign Manager

You just need a few hours of clicking and trying things to understand it. I like the interface, the way you makeup formulas and edit them, I like that you can build your own widgets.

mich

G2.com verified review by

Mich C, Digital Leader

What really makes Whatagraph shine is the way it breakdown data to your clients. Most of our clients want to see their metrics, but they don't really want to take the time to learn all about understanding them.

daniel

G2.com verified review by

Daniel W, General Manager

We're able to streamline our social media marketing into a report that has proper metrics that clients can understand. We're literally able to select from social media platforms to ads, to stories etc. You name it.

andrea

G2.com verified review by

Andrea R, Marketing Executive

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