What To Include in an Instagram Insights Report?
An effective Instagram report template should capture everything that matters about your profile’s performance, without making you dig through spreadsheets.
Here’s what to include:
1. Performance Summary
Start with the essentials:
- The date period of the report to define your timeframe.
- A goal widget that tracks your Instagram progress—see how close you are to hitting client or campaign targets.
- An Instagram performance summary that lists your key metrics like reach, clicks, followers, engagement, and likes.
You’ll also want to include Summary and Recommendations widgets.
With Whatagraph IQ, you don’t have to write these manually. Choose from four content types—Summary, Wins, Issues, or Recommendations—or type your own prompt. Whatagraph reads your actual Instagram data and writes insights in seconds, in 18 languages.
No hallucinations, no data breaches—everything stays secure within Whatagraph, not an external AI tool like ChatGPT.
2. Followers Overview
Show who’s following and how your audience demographics are changing.
Your report should include:
- Total followers, new followers, and follower growth rate.
- Charts breaking down followers by gender, country, and age group.
- An audience demography table for a deeper view of who engages most.
This section helps your marketing team tailor your content strategy and track follower growth across campaigns.
3. Posts Performance
Visualize how your posts perform with clean charts and comparisons:
- Core metrics like impressions, reach, and website clicks.
- Graphs comparing impressions vs. reach, reach vs. new followers, and followers vs. clicks.
- Engagement and engagement rate widgets, plus charts comparing reach vs. engagement.
- A table showing post-by-post performance and key metrics like likes, comments, and engagement rate.
- A carousel gallery of your top-performing posts, complete with engagement metrics and visual previews.
This is where Whatagraph dashboards make it easy to spot trends, optimize your strategy, and showcase content performance clearly to stakeholders.
4. Stories Performance
Stories deserve their own spotlight.
Include metrics like:
- Impressions, reach, profile visits, replies, forwards, and exits.
- A performance table that breaks down each story’s results by key data points.
- A carousel of best-performing stories to highlight what resonates most with your audience.
These visuals help your social media managers pinpoint which stories drive engagement and which need refining.
5. Reels Performance
Your report should also track reel performance to capture full-funnel engagement:
- Core metrics like impressions, reach, plays, engagement, engagement rate, likes, saves, shares, comments, and watch time.
- A detailed table comparing reels by each performance metric.
- A carousel of top-performing reels that visually displays which video formats and topics drive the best results.
This section helps you understand what kind of content truly boosts engagement and conversions on Instagram.
