What is an Instagram marketing report template?
Manually building each report takes a lot of time—especially if you’re an agency owner with tens of clients and Instagram accounts.
Instagram insights report templates save you time by connecting all the relevant data from each client’s Instagram source and presenting it in a single marketing report.
One Instagram report example is this one from Whatagraph.
How to make an Instagram analytics report?
The easiest way to create an actual Instagram analytics report is to use a dedicated Instagram reporting tool.
For example, on Whatagraph, you can create an Instagram marketing report in four steps:
Step 1: Connect your Instagram account
Start by connecting your Instagram account to Whatagraph in a few clicks.
From your Whatagraph workspace, choose Instagram Business as your source, authenticate with your login, and the data starts flowing in.
All of our integrations are fully managed, which means they’re extremely stable and accurate.
Step 2: Organize your data
Once your data sources are connected to Whatagraph, it’s time to organize them so they’re easy for your clients and team to understand.
With Whatagraph IQ, organizing your data is easier than ever.
You just tell us how you want your data organized, like grouping campaign names by category or sorting product reviews by language, and we'll do it automatically.
Organizing your data helps with:
- Blending data sources together: Great for combining different sources, like Instagram and Salesforce, to get more accurate insights and understand the full customer journey.
- Creating custom metrics: Merge the names of different metrics in your reports or create new ones.
- Creating custom dimensions: Combine names of different cross-channel dimensions and group data points from different sources together.
This means you get Instagram performance reports that display the right metrics and tell the actual story behind them.
Step 3: Create automated Instagram analytics reports
After organizing your data, you can select our Instagram monthly report template—or simply tell us the type of report you want.
Whatagraph IQ can build a new report in seconds from a simple prompt, eliminating the need for report templates altogether.
It also expands to other parts of building your report:
- Generate widgets and charts from a prompt: Create individual widgets using prompts (e.g., Show me the best performing Instagram reels in a table format).
- Style your reports easily: Simply upload a screenshot of your brand playbook or prompt (e.g., turn the report into a light red dashboard).
- Talk with your data and extract insights: Talk with our AI chatbot and ask questions about your Instagram data—no need to dig through dozens of charts.
- Get performance summaries: Ask AI to write performance summaries for you, based on your actual marketing data.
The end result is a fully-fledged Instagram dashboard and analytics report—built in seconds, not hours.
Whatagraph’s IQ does all the work of a data scientist, so you can focus on what you're best at.
Step 4: Share the reports
Once your reports are fully created, it’s time to share them with your colleagues and clients.
Whatagraph offers three ways to do this:
- Schedule Instagram weekly, daily, or monthly reports to be sent via email
- Share a live link to your dashboard/report that anyone can analyze on their own time
- Export the reports as Excel or CSV
What key elements should be included in an Instagram analytics report template?
Creating a visually appealing report isn't enough; you also need to display the right metrics.
These are the elements we recommend to include (you can also find them in our free template for Instagram analytics).
1. Monthly KPIs
Start by giving a brief overview of your clients’ monthly KPIs, which gives them a good idea of how their Instagram campaigns are performing.
Make sure to include:
- Reach, Impressions, Engagement Rate: Core interaction metrics for understanding how many people saw the content and how they engaged with it.
- Followers: A simple metric for tracking follower growth.
- Content top performer: Highlight the best-performing Instagram post, Reel, or story, to quickly see what resonates with the audience.
2. Main insights and results
Use our AI performance summarizer to write down the main insights and results from your Instagram analytics.
Make sure to:
- Highlight the good, bad, and what’s next: Call out wins, areas to improve, and the steps for next month.
- Insert links: Add links to any campaigns or landing pages that you think your clients should have access to.
3. Audience demographics
The goal with audience insights is to understand who resonates with your content and how well it is performing.
Include these metrics:
- New followers: Display the number of new followers gained and tie it to the monthly follower goal.
- Follower funnel: In a visual graph, show your reach and impressions, and how many new followers you brought.
- Audience gender and age distribution: Show how many followers fall into each age group and gender segment to confirm that you’re reaching the right audience.
- Followers by country: Which countries are bringing in the most followers and views? Showcase this in a simple table.
4. Performance by content type
This section breaks down post performance by the type of content, whether it’s posts, Reels, or stories.
It should include:
- Top performing posts: Show the posts that generated the most impressions.
- Reel top performers: List the Reels that got the most attention.
- Story top performers: Which stories performed the best? Highlight them, so you can better optimize your Instagram story marketing strategy.
- Reels performance by date: In a table format, display your Reels performance month by month to see how they’re performing over time.
- Story performance by date: Similarly, list your story performance month by month to identify posting patterns that work.