Instagram Analytics Report Template

Modern and accurate Instagram analytics report for all marketing agencies and in-house marketers. Present all of your Instagram metrics and KPIs in a single professional report. Keep your clients in the loop with automated weekly or monthly report updates. Connect all your client’s social media channels and get an overview of the successes of your marketing efforts. Develop a perfect report and easily learn about your client’s audience demographics, content and platform preferences.

    Whatagraph - Modern and accurate Instagram analytics report
    Join marketing agencies and teams worldwide who use Whatagraph to work with marketing data!
    Ogilvy logo
    n365 logo
    House dentsu logo
    upstick logo
    thrive logo
    Power digital logo
    havas logo
    mc cann logo

    Hashtags, Demographics and More: Show Your Marketing Strategy Results in a Way That’s Easy to Understand

    Fully Customizable, White-label Instagram Analytics Reports

    Customize and personalize your client's Instagram report to make it fully on brand with your agency. Remove the Whatagraph branding and give your report the complete look and feel of your agency. Change colours, logos, domains, headings and widgets. Add new formulas. Don’t be limited to the pre-made Instagram report template. Adjust and alter every part of the report to meet your and your client’s needs.

    SVG image
    White-label Instagram Analytics Report

    Not Just Instagram - Create a Cross-Channel Social Media Report With Whatagraph

    Evaluate your Instagram growth by comparing it to other social media marketing channels. Connect and pull data points from Facebook, LinkedIn, Pinterest, TikTok and Twitter. Compare engagement rates, follower growth, likes and comments. Use the goal widget to easily get info on whether each channel is reaching pre-determined goals. Try Whatagraph and effortlessly oversee all social media channels with a single Instagram analytics report. 

    SVG image
    White-label Instagram Analytics Report

    An Easy Way to Evaluate Your Client’s Instagram Account Performance

    Data reporting can be complicated, time-consuming, and, sadly, boring. Not for long, though. Try Whatagraph and start enjoying data analysis! Present a beautiful and visually appealing Instagram business account performance report in just a few clicks. Spot trends and patterns with the help of data visualization. Enjoy seeing the emojis, summary notes, and images in your report. Engage your clients and yourself easily, and examine account performance growth even clearer.

    SVG image
    An Easy Way to Evaluate Your Client’s Instagram Account Performance

    All reporting features your agency needs

    45+ data sources

    Create a true cross-channel digital marketing dashboard in Whatagraph. Over 45 integrations for your cross-channel marketing campaigns.

    Cross-channel reports

    Combining cross-channel data is intuitive and takes a few clicks. Create a single client report for all channels instead of one report for each.

    Full report automation

    Schedule your reports at desired intervals or share a live link to a report so your clients can check for updates at any moment.

    White-label reports

    Customize colors and logos in each report to align it with your agency’s or clients’ branding and style.


    All your questions answered. And if you can’t find it here, chat to our friendly team.

    Why Do I Need to Create an Instagram Analytics Report?
    Instagram analytics report allows you to see the blind spots in your Instagram marketing strategy: 

    • It gives Instagram insights into your client’s customer behaviour tendencies;
    • It provides accurate real-time and historical data allowing you to measure Instagram content strategy strengths and weaknesses;
    • It provides you with your most important metrics, allowing you to measure how well your initiatives are performing on your client’s Instagram profile;
    • It allows you to better understand your client’s audience growth and their preferences;
    • It saves time and provides only accurate data (for that you need a modern Instagram analytics tool, such as Whatagraph).
    What Are the Best Key Metrics to Include in an Instagram Analytics Report?
    Depending on your Instagram marketing goals, you may track different Instagram metrics. Here are some of the most valuable ones:

    • Top posts;
    • Instagram story engagement.
    • Instagram Engagement rate;
    • Trending or branded hashtags;
    • Hashtag performance;
    • The growth of your Instagram followers;
    • Website clicks;
    • Impressions;
    • Follower count;
    • Instagram Reels Engagement;
    • Reach;
    • Link Clicks Per Instagram Post.

    It’s good to be loved! Our clients are not shy about expressing it.

    I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

    Mindaugas S., Marketing Consultant Capterra logo for Whatagraph review

    Capterra verified review by

    Mindaugas S., Marketing Consultant

    Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

    Nico T., Media Planner Capterra logo for Whatagraph review

    Capterra verified review by

    Nico T., Media Planner

    The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

    Rasmus Bernt K., External Senior Management Consultant Capterra logo for Whatagraph review

    Capterra verified review by

    Rasmus Bernt K., External Senior Management Consultant

    We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

    Stephanie S., Digital Director Capterra logo for Whatagraph review

    Capterra verified review by

    Stephanie S., Digital Director

    We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

    John S., SEO Strategist Capterra logo for Whatagraph review

    Capterra verified review by

    John S., SEO Strategist

    The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

    Erman E., Marketing Specialist Capterra logo for Whatagraph review

    Capterra verified review by

    Erman E., Marketing Specialist

    Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

    Brent N., Director of Operations Capterra logo for Whatagraph review

    Capterra verified review by

    Brent N., Director of Operations

    Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

    Orsolya S., Online Marketing Manager Capterra logo for Whatagraph review

    Capterra verified review by

    Orsolya S., Online Marketing Manager

    Need more help with getting started?

    An image of the Whatagraph dashboard, with a custom reporting template

    We can set up your report campaign for you!

    If you need help with setting up Whatagraph - our team can create your campaign reports!

    Ready for insights?

    It's time to focus your time on the tasks that really matter, and let us worry about your marketing analytics. Start your free 7-day trial.

    • Free for 7 days
    • No credit card required
    • Live chat support
    • Cancel anytime
    Start Reporting For Free

    No credit card required

    Cross channel reporting template with Whatagraph