Free Instagram Analytics Report Template

An Instagram report template is a ready-made framework for tracking your Instagram analytics and performance data in one place. It helps you organize your metrics, KPIs, and Instagram insights, from engagement rate and follower growth to post reach and conversions.

Instead of building reports manually in spreadsheets or Google Sheets, you can use an automated report template to pull your Instagram data into one place and visualize key metrics right away. 

This gives your marketing team a clear view of how your content performs, helps you optimize your marketing strategy, and makes reporting easy to share with clients or stakeholders.

An effective Instagram insight report template focuses on the metrics that show how your profile, content, and audience are performing. 

These are the numbers your marketing team should track every month to measure growth and guide your content strategy.

1. Profile Growth Metrics

Start with the basics that reflect overall performance in your Instagram dashboard:

• Followers – your total audience size
• New followers – how many people joined during the reporting period
• Follower growth rate – how fast your audience is growing

Tracking these helps you understand whether your content is attracting the right target audience.

2. Engagement Metrics

Your engagement rate shows how actively your followers interact with your posts. Include:

• Likes, comments, shares, and saves
• Accounts engaged – total unique profiles interacting with your content
• Engagement by post type – compare videos, carousels, and photos to see which formats drive more attention

These metrics help social media managers pinpoint what resonates most and optimize future posts.

3. Reach and Impressions Metrics

These Instagram insights measure visibility and awareness:

• Reach – the number of unique users who saw your content
• Impressions – total views (including repeat views)
• Clicks – how many users took an action from your posts or stories

You can visualize this data through graphs showing impressions vs. reach or reach vs. engagement, revealing how effectively your posts spread across your audience.

4. Conversion Metrics

If your marketing report focuses on outcomes, include:

• Website clicks – traffic generated from your Instagram profile or posts
• Conversions – leads or sales attributed to your campaigns
• Click-through rate (CTR) – the percentage of users who clicked after seeing your content

These metrics link your social media marketing efforts to tangible results.

5. Content and Audience Metrics

Round out your report template with supporting data that deepens your understanding:

• Top-performing posts and stories – highlight which content drives the most engagement
• Audience demographics – analyze your followers by age, gender, location, and country
• Follower and engagement goals – compare results against your targets for each period

These insights help your marketing team make data-driven decisions and strengthen long-term social media strategy.

Avoid cluttering your social media report with vanity metrics or irrelevant data. Skip numbers that don’t tie back to your KPIs or business goals: like total impressions without engagement context or outdated marketing data. 

A good report template focuses on actionable insights, key performance trends, and recommendations your marketing team can actually use to improve social media performance.

While we might be biased, we genuinely believe that Whatagraph offers the most value for most agencies and marketing teams. 

Whatagraph’s Instagram reporting tool does all the heavy lifting for you:

• Connects directly to all third-party platforms, like Instagram, Facebook Ads, TikTok, Google Analytics, and more
• Has fully-managed integrations, which means they’re extremely reliable and accurate
• Let's you create white label custom reports simply from a prompt or using our social media report templates
• Offers AI-generated summaries and insights for explaining your data to clients
• Makes it easy to share your reports via email, PDF, Excel, or by sharing a link

The process of writing an Instagram analytics report will ultimately depend on the tool (or tools) that you use. The process goes like this:

1. Determine your goals — KPIs and metrics you want to report on

2. Collect Instagram data

3. Analyze data

4. Build the report

5. Add comments and suggestions for next steps.

This can take several hours or even longer if you’re doing each step manually.

However if you use Whatagraph, you’ll get the job done much faster.

Step 1) Add your Instagram account as a source

Step 2) Pick our Instagram report template - preloaded with graphs, tables, and other visualizations that showcase essential metrics - and it comes live with the latest data.

Step 3) Share the Instagram data report with your clients or stakeholders

To view detailed Instagram analytics, you need to go beyond what the native Instagram Insights offer.

Normally, you would:

1. Go to your profile

2. Click the Insights action button

3. Click the metrics under the Overview section to specific content that you shared, for a more detailed breakdown.

The problem is, however, that you can only see insights for content that you posted since you converted to a business account.

This way of analyzing Instagram data is good for freelancers and startups with a handful of campaigns. However, if you want to organize your data, include campaign results from other social media platforms, or scale up to tracking and reporting on hundreds of accounts in a month, you need a solution like Whatagraph that allows you to quickly create custom Instagram growth reports with multi-channel data while saving you time and automating most of the process.

Making an Instagram analytics report in Whatagraph only takes a few minutes:

Start free: Sign up for a free Whatagraph account.

Create an account: Set up your workspace and choose “Instagram” as your data source.

Use the Instagram analytics report template: Pick the ready-made report template designed to track key Instagram metrics like engagement, reach, and follower growth.

Connect your Instagram account: Pull your Instagram insights directly into the dashboard.

Share or automate: Share a live report link or schedule it to send automatically at your chosen date, time, and frequency.

And that’s it! You’ll have a stunning, accurate Instagram analytics report ready to share with your team or clients. No manual setup or spreadsheets required. 

You can use Whatagraph’s free Instagram analytics report template to start right away. It’s built for social media managers and marketing teams who want to track performance, audience demographics, and engagement without manual setup. Just connect your Instagram account, pick your data sources, and customize your dashboard to fit your reporting goals.