Why do you need an Instagram analytics dashboard?
One of the biggest pain points for marketing agencies today is that they spend a lot of time collecting data and creating dashboards manually or using inadequate tools. Another problem is that native Instagram analytics produces an overwhelming volume of data. This data overload through Instagram Insights makes it hard for marketers to focus on problematic areas and spot opportunities for improvement.
However, in our experience, having a lot of data is an advantage — if you have a powerful Instagram dashboard template that you can use to measure the performance of your social media strategy in specific areas. Our Instagram professional dashboard automatically updates with the latest real-time metrics from all connected sources. You don’t have to log in and out of multiple accounts. Share it with your clients, and they can always check their page performance without fuss, calls, or email requests.
What can our Instagram dashboard tell you?
Impressions and reach
Reach on Instagram tells you how many unique visitors saw any type of content on your Instagram page. This is not to be confused with impressions, which also include multiple views from the same person. Analyzing total reach can reveal what sort of online presence your Instagram strategy is driving, and reach also includes the client’s brand awareness. The organic reach is based on hundreds of factors, but the most important ones used by Instagram include a user’s previous interaction with your page, the date of your posts, previous negative feedback, and the interaction of visitors with your content. This is why organic reach can identify poor or quality interactions with your page content.
Audience insights
This section of our Instagram analytics dashboard template allows you to display the audience demographics of the people who reacted to your client’s page. This includes their age, gender, location, and more. The audience section helps you demonstrate that you are reaching your clients’ target audience on Instagram. Analyzing follower count over time can tell your clients if their Instagram audience is growing or not.
Post performance
Measure the effectiveness of your content through shares, reactions, comments, and clicks on images, posts, videos, and links. This IG dashboard template allows you to compare and analyze account performance over time and see the number of interactions the page generates monthly, weekly, or daily. This information can tell you and your clients what content resonates with their target audience. If the visitors are not engaging with the page as expected, you need to adjust your content strategy to match their interests.
