Instagram dashboard | Whatagraph

Dashboard Template

Use this free Instagram dashboard template to get an accurate and in-depth performance overview of your Instagram profile.

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Use a pre-built Instagram analytics dashboard template.

Quickly and effectively track Instagram page performance by using a pre-built dashboard. Our dashboard template is built to cover vital metrics like page impressions, followers, likes, profile trends, demographic insights, and individual post performance.

Instagram page insights

Acquire a comprehensive Instagram profile overview with vital metrics like impression rate, number of followers, and likes. With our growth trends feature, you can also see the forecast of expected Instagram account growth based on current performance.

Audience Overview

Get acquainted with the people that interact with your Instagram content. See visitor demographics, including gender, age, and location to shape your future campaigns for specific audience segments.

Individual post performance

Take a closer look at your best-performing content and assess what made them popular. Dissect the patterns which made content POP and improve your upcoming content accordingly.

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Frequently Asked Questions

How do I report Instagram analytics?

Before you proceed, be sure you’re using the right business account on Instagram. If not, switch to the right account via the mobile application. Go to your profile, select Settings in the upper-right corner. Tap the Account option and select Switch to Business Account at the bottom.

You can now get your performance data in the mobile application. Open your profile and click the Insights button. You can also click the settings icon in the upper-right corner and select Insights this way.

Instagram Insights is usually divided into 3 sections with dedicated data sets: content, activity, and audience. While you’re in the Insights section, have a look at the impression and engagement rate.

You should also add the number of mentions received, which you’ll have to calculate manually by going through your Notifications.

Lastly, you may also opt in to check the traffic your Instagram profile generates to your website. Go to your Google Analytics dashboard, open Acquisition, then select All Traffic, click Socials, and select the desired date range for tracking.

Now that you’ve gathered the data, you can work on presenting it – visualizing is the best way to go. You can consider using a spreadsheet tool like Exel or Google Sheets to create reports.

However, if you're looking for a faster way to build Instagram performance reports, use a dedicated reporting platform. For example, with Whatagraph, you can use pre-made widgets and templates to monitor your Instagram results in real-time. This platform automatically collects up-to-date audience, post, and engagement insights and visualizes the data, making it easier to understand and act on.

How do you write a social media analysis report?

When creating a social media analytics dashboard, begin by defining your business objectives and KPIs. Based on your target audience and desired dashboard, choose the social media channels you’re going to be reporting on.

In accordance to your needs, decide on the time period you’re reporting on. Weekly, monthly, and quarterly reports tend to be the most common time frames. Then, assess what priority metrics you are looking to include within the report. Here are some recommendations:

Number of content pieces


Engagement metrics

Demographic indicators

Clicks and traffic

You may also need to turn those numbers into visual data representations - graphs and charts. There are many ways to do that: you can utilize a spreadsheet tool like Exel or Google Sheets to build the report. You may also consider using a reporting platform to simplify the process. Whatagraph is a great reporting solution that allows you to add multiple social media integrations and widgets: this way, you can see how your channels are performing in real-time.