Mailchimp Report Template

Grab this report template and highlight your email marketing performance with the most important metrics in one place.

    Whatagraph - Mailchimp Report Template for Accurate Email Marketing Reporting
    Join marketing agencies and teams worldwide who use Whatagraph to work with marketing data!
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    What Is a Mailchimp Report?

    A Mailchimp report is a document that keeps all of your key Mailchimp metrics in one place. It’s a document that contains your most important Mailchimp data so it can be reviewed by your manager or clients. You use it to report on the progress of your marketing campaigns and show the proof of ROI of email marketing.

    Build an email marketing performance report in minutes

    Get an email performance overview

    A highlight of your most important email metrics in one report. List your open rates, click through rates, unsubscribes and more. With expert visualization in Whatagraph, it’s easy to see progress and real-time email marketing data. Analyze your subject lines, your subscribers’ reaction to your content, conversion rates from email and more.

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    Mailchimp Report Template to Get a performance overview

    View successful deliveries and unsubscribe rate

    Compare the number of emails sent versus the number of successful deliveries. See how many people unsubscribed from your newsletter during a specific time period.

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    Mailchimp Report Template to Get a performance overview

    See individual campaign performance

    Get the results of each campaign individually and analyse whether your efforts paid off. View and compare campaigns’ open and click rates. Show your email marketing metrics in a compelling way in your client reports thanks to automation and data visualization.

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    Mailchimp Report Template to Get a performance overview

    How to Create a Mailchimp Report?

    1. Sign up for your free account

    All it takes is a few bits of information and you’re ready to create reports in under 10 minutes. No credit card info is needed!

    2. Connect your data sources

    Add the data sources you want to use in your clients’ marketing reports. We have 45+ available to choose from.

    3. Choose a report template

    Select a template that best shows the work you do for your clients. With a few clicks, your template becomes a fully finished client report!

    All reporting features your agency needs

    45+ data sources

    Create a true cross-channel digital marketing dashboard in Whatagraph. Over 45 integrations for your cross-channel marketing campaigns.

    Cross-channel reports

    Combining cross-channel data is intuitive and takes a few clicks. Create a single client report for all channels instead of one report for each.

    Full report automation

    Schedule your reports at desired intervals or share a live link to a report so your clients can check for updates at any moment.

    White-label reports

    Customize colors and logos in each report to align it with your agency’s or clients’ branding and style.

    FAQs

    All your questions answered. And if you can’t find it here, chat to our friendly team.

    How do you write an email report?
    To write an email report, gather the following metrics: 
     1. Open Rate 
     2. Active Subscribers 
     3. Click-Through Rate (CTR) 
     4. Click-To-Open Rate 
     5. Revenue 
     6. Conversions 
     7. Conversion Rate 
     8. New Subscribers 
     9. Subscriber Growth Rate 
     10. Email Deliverability Rate 
     11. Inbox Placement 
     12. Spam Complaints 
     13. Reply Rate 
     14. Number Of People Contacted Vs. Open Rate 
     15. Unsubscribe Rate 
     16. Total Unsubscribes 
     Once you have gathered these numbers, you can start building your email performance report. Now, there are several ways to go about it: you can either use a pre-made Google Sheets template, build it from scratch, or get a reporting service. 
     Whatagraph here helps you create automated email performance reports: connect your account to our service, and we’ll gather the information and visualize the information for you. 
    How do I write a daily report email?
    Add these metrics to your daily email performance report: 
     1. Clickthrough rate 
     2. Conversion rate 
     3. Open rate 
     4. Bounce rate 
     5. List growth rate 
     6. Email sharing or forwarding rate 
     7. ROI 
     8. Unsubscribe rate 
     Now that you have gathered these numbers, you can start building your email performance report. There are several ways to go about it: you can either use a pre-made Google Sheets template, build it from scratch, or get a reporting service. 
     Whatagraph here helps you build automated email performance reports: connect your account to our service, and we’ll gather the information and visualize the information for you. 

    It’s good to be loved! Our clients are not shy about expressing it.

    I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

    Mindaugas S., Marketing Consultant Capterra logo for Whatagraph review

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    Mindaugas S., Marketing Consultant

    Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

    Nico T., Media Planner Capterra logo for Whatagraph review

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    Nico T., Media Planner

    The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

    Rasmus Bernt K., External Senior Management Consultant Capterra logo for Whatagraph review

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    Rasmus Bernt K., External Senior Management Consultant

    We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

    Stephanie S., Digital Director Capterra logo for Whatagraph review

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    Stephanie S., Digital Director

    We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

    John S., SEO Strategist Capterra logo for Whatagraph review

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    John S., SEO Strategist

    The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

    Erman E., Marketing Specialist Capterra logo for Whatagraph review

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    Erman E., Marketing Specialist

    Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

    Brent N., Director of Operations Capterra logo for Whatagraph review

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    Brent N., Director of Operations

    Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

    Orsolya S., Online Marketing Manager Capterra logo for Whatagraph review

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    Orsolya S., Online Marketing Manager

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