What is multi-channel marketing?
Multi-channel marketing is the practice of doing marketing activities on more than one channel. For example, doing marketing activities on Facebook, LinkedIn, Instagram, Twitter, Snapchat, or any combination of these platforms.
All the features you need in a multi channel marketing dashboard
Stay up-to-date with acquisition overview
Find out which channels are driving the most revenue and cut out the noise. With Whatagraph’s interactive dashboard, you can see in real-time which channels and touchpoints are producing vanity metrics and which ones are driving new revenue for your client's business.
Keep close track of your website
The most important website metrics you need to keep the finger on your website's pulse and attribution. From demographics to conversions, bounce rates and sessions, monitor all your crucial marketing analytics KPIs in this dashboard and highlight crucial points in your customer journey. Add social media to the mix for a true overview of your campaign performance.
Review traffic by channel
Discover which channels are driving the most traffic to your website with a cross-channel marketing dashboard. Find out which type of traffic it is and whether it's bringing conversions or just eating up your cost per click. Improve your marketing reporting through the visualization of each of your channels - all in one, actionable analytics dashboard.
Multi channel marketing examples
Multichannel can mean anything in the marketing world. With Whatagraph, you can combine channels such as SEO, email marketing, ecommerce, website analytics, social media and many others. For example, you could combine SEO, PPC and email marketing for a clear view of your acquisition strategies.
All reporting features your agency needs
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All your questions answered. And if you can’t find it here, chat to our friendly team.
How do I create a multi-channel marketing dashboard?
All you need is a Whatagraph account to get started. Simply create an account, grab a dashboard template, connect your data sources and your new dashboard is pretty much done!
How do you monitor marketing KPIs?
Just use Whatagraph! Once you create a marketing dashboard, the online marketing data in it is updated in real-time thanks to our automation capabilities. Every time you open the dashboard, it gets populated with aggregate, live data. No more Google Sheets reports!
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I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.
Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.
The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.
We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!
We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.
The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.
Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.
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