Google Ads (formerly Adwords) Reporting Tool

Powerful Google Ads reporting tool for digital marketing agencies - Whatagraph. Design your Google ads reports according to your clients’ needs. Get access to accurate PPC metrics like CPC, click-through rate, conversion rate, quality score, impressions and more. Use our dashboard to get keyword-level analysis and present it to your clients. Set up a schedule so Whatagraph automatically sends your clients reports on a weekly, monthly or quarterly basis.

    Google Ads (formerly Adwords) Reporting Tool
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    Whatagraph's Google Ads integration will help you easily report on your paid campaigns

    Choose from 100+ metrics and 50+ report types to build PPC reports in minutes. Use our pre-made templates or start from scratch – Whatagraph can help you effortlessly create insightful reports and dashboards. 

    Track all important performance metrics with easy-to-read AdWords analytics reports

    Use Our Pre-made Google Ads Templates for PPC Reporting

    Overwhelmed by the number of metrics to measure? Try Whatagraph’s pre-made Google Ads templated for PPC reporting. Our Google Ads templates include the most commonly used KPIs and metrics used by agencies like yours all around the world. Grab the template, make some edits and the report is truly your own. Our Google Ads reports can be shared through emails, PDFs or a live link to the report.

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    Whatagraph Google report example

    Use Whatagraph & Monitor All Your PPC Campaigns in One Single Dashboard

    Upload your company logo, use custom color schemes, and stunning visuals. Whether you prefer to create custom Google Ads reports using our drag-and-drop builder or use our pre-built templates, your options for customization are limitless. Choose the metrics that your clients need to be aware of and present them in an actionable AdWords report. See it for yourself by using our Google Ads Report Template. 

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    Whatagraph Google report example

    Gather up-to-date KPI's automatically

    Add custom formulas for each channel and client. Remove Whatagraph’s branding from all dashboards and reports and your agency’s instead. Use your or your client’s domains, logos, colours and even fonts. Change the overall theme of the report. Send Google Ads data analytics dashboards and reports that match your or your client’s branding. 

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    Whatagraph Google report example


    All your questions answered. And if you can’t find it here, chat to our friendly team.

    How does Whatagraph compare to Google Data Studio?

    Google Data Studio, like Whatagraph, provides a library of pre-made templates and supports cross-platform reporting. It is as customizable as Whatagraph and allows marketing agencies to track and monitor custom dimensions. 

    As for the differences, Whatagraph offers 24/5 customer support, 40+ marketing platforms to connect to and enrich your reports, a user-friendly interface, and customer-based platform updates for a fee. On the whole, Whatagraph is more user-friendly and our customer support team will make sure you get help any time you need it along the way.

    What should be included in a Google Ads report?

    Anything that your clients want to see in relation to the goals. Here is what to consider:

    • Goal widget. To always stay on track with your performance and see how you are reaching your goals;
    • Key metrics. CTR, clicks, conversions, CPC, CPA, ROAS and impressions.
    • Notes. Add a couple of sentences to the report explaining any performance spikes or drops;
    • Tables, graphs, charts. To easily spot customer behaviour and immediately learn about current trends.
    How do I set up Google Ads reporting?

    1. Create a Whatagraph account 

    Create an account in less than a minute by adding your data. No credit card is needed, and you can try it for free for 7 days!

    2. Connect your tools 

    Connect your client's account to Whatagraph. With just a few clicks, you can automatically populate your report templates in real-time.

    3. Create a template by adding pre-made widgets or creating it from scratch

    Create your first Google Ads report or dashboard template by choosing from a list of pre-made widgets. Or you can create your own template by combining the elements your clients need to see.

    It’s good to be loved! Our clients are not shy about expressing it.

    I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

    Mindaugas S., Marketing Consultant Capterra logo for Whatagraph review

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    Mindaugas S., Marketing Consultant

    Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

    Nico T., Media Planner Capterra logo for Whatagraph review

    Capterra verified review by

    Nico T., Media Planner

    The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

    Rasmus Bernt K., External Senior Management Consultant Capterra logo for Whatagraph review

    Capterra verified review by

    Rasmus Bernt K., External Senior Management Consultant

    We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

    Stephanie S., Digital Director Capterra logo for Whatagraph review

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    Stephanie S., Digital Director

    We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

    John S., SEO Strategist Capterra logo for Whatagraph review

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    John S., SEO Strategist

    The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

    Erman E., Marketing Specialist Capterra logo for Whatagraph review

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    Erman E., Marketing Specialist

    Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

    Brent N., Director of Operations Capterra logo for Whatagraph review

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    Brent N., Director of Operations

    Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

    Orsolya S., Online Marketing Manager Capterra logo for Whatagraph review

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    Orsolya S., Online Marketing Manager

    Need more help with getting started?

    An image of the Whatagraph dashboard, with a custom reporting template

    We can set up your report campaign for you!

    If you need help with setting up Whatagraph - our team can create your campaign reports!

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    It's time to focus your time on the tasks that really matter, and let us worry about your marketing analytics. Start your free 7-day trial.

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    Cross channel reporting template with Whatagraph