AdWords reporting — where to start?
Any marketing reporting aims to provide hindsight of particular activities and identify both positive and negative trends that have emerged during your campaign. When it comes to Google Ads reporting, your goal is to understand the effect of the money spent on your advertising campaign.
But that’s just the beginning. When you dive deeper into data, you’ll discover more insights provided by our Google Ads analysis software.
The data generated by your Google Ads is stored in the Google Ads account. But how do you turn data into reports?
You can use native Google Ads reporting.
Which may work if you’re a startup or small business. The problems arise if you try to scale your reporting to a large number of clients and stakeholders.
Google Adwords Reporting Limitations
Native Google Ads reports don’t allow cross-channel insights, and in case you need to report & monitor a number of marketing channels, you may have to use multiple reporting tools that aren’t compatible with each other — which loops back into manual reporting.
Another limitation is that you can’t automate performance reports for multiple clients at once. You will have to create a separate schedule for each client, which will take away a lot of valuable time, especially if you are running different types of campaigns or if your clients have specific reporting demands.
The third limitation is that you can automate only some of Google Ads reports, not all of them. For example, the Ad Group Performance Report only lets you select one ad group at a time, so it cannot be automated.
Lastly, you can automate some, but not all of your ad data – which again limits agency value that could otherwise be offered to clients.
The solution? Use Whatagraph for AdWords reporting instead.
Whatagraph is an all-in-one Google Ads reporting platform that allows you to automate Google Ads reporting without any limitations – from automating performance reports for multiple clients at once, to reporting on any data you find important, combining data from multiple data sources and much more.
Whatagraph — more than a reporting tool
If you shop around for the best Google AdWords reporting tool, you will quickly realize that Whatagraph outruns the competition by a length!
Whatagraph is an all-in-one marketing data platform that allows you to connect data from Google Ads and blend it with data from any marketing platform or software you use for cross-channel insights.
What does that mean?
If you’re running Google Ads and three more paid ads campaigns, you can easily aggregate and summarize key metrics and KPIs from all channels and compare their performance.
This might sound complicated, but it’s actually pretty easy and straightforward. Whatagraph has native integrations with 50+ popular marketing platforms, allowing you to connect different channels to your reports in just a few clicks.
You can then organize this data by applying different rules and formulas, blending similar metrics for total value, or displaying them in multi-source tables. Through simple data transformations, you can ensure that the data is displayed in a way that is easy for your clients to understand.
Visualization is a huge part of Whatagraph’s user-friendly reporting environment. While some Google AdWords reporting solutions require you to manually push data to the visualization layer every time you transform or connect a new source, in Whatagraph, everything happens automatically and instantly. Any change in your Google Ads metrics takes effect immediately in the graph or table, so you can quickly isolate the data points you need.
Finally, Whatagraph enables you to automate the whole reporting process so that your clients and stakeholders get monthly, weekly, or daily reports without your intervention. Once the process is set up, the data is extracted automatically, and the software sends scheduled emails to pre-set addresses at precisely selected times and the chosen frequency.
