Google Ads (formerly Adwords) Reporting Tool for Agencies
Powerful Google Ads reporting tool for digital marketing agencies - Whatagraph. Design your Google ads reports according to your clients’ needs. Get access to accurate PPC metrics like CPC, click-through rate, conversion rate, quality score, impressions and more. Use our dashboard to get keyword-level analysis and present it to your clients. Set up a schedule so Whatagraph automatically sends your clients reports on a weekly, monthly or quarterly basis.
Whatagraph's Google Ads integration will help you easily report on your paid campaigns
Choose from 100+ metrics and 50+ report types to build PPC reports in minutes. Use our pre-made templates or start from scratch – Whatagraph can help you effortlessly create insightful reports and dashboards.
Track all important performance metrics with easy-to-read AdWords analytics reports
Use Our Pre-made Google Ads Templates for PPC Reporting
Overwhelmed by the number of metrics to measure? Try Whatagraph’s pre-made Google Ads templated for PPC reporting. Our Google Ads templates include the most commonly used KPIs and metrics used by agencies like yours all around the world. Grab the template, make some edits and the report is truly your own. Our Google Ads reports can be shared through emails, PDFs or a live link to the report.
Use Whatagraph & Monitor All Your PPC Campaigns in One Single Dashboard
Upload your company logo, use custom color schemes, and stunning visuals. Whether you prefer to create custom Google Ads reports using our drag-and-drop builder or use our pre-built templates, your options for customization are limitless. Choose the metrics that your clients need to be aware of and present them in an actionable AdWords report. See it for yourself by using our Google Ads Report Template.
Gather up-to-date KPI's automatically
Add custom formulas for each channel and client. Remove Whatagraph’s branding from all dashboards and reports and your agency’s instead. Use your or your client’s domains, logos, colours and even fonts. Change the overall theme of the report. Send Google Ads data analytics dashboards and reports that match your or your client’s branding.
FAQs
All your questions answered. And if you can’t find it here, chat to our friendly team.
How does Whatagraph compare to Google Data Studio?
What should be included in a Google Ads report?
- Goal widget. To always stay on track with your performance and see how you are reaching your goals;
- Key metrics. CTR, clicks, conversions, CPC, CPA, ROAS and impressions.
- Notes. Add a couple of sentences to the report explaining any performance spikes or drops;
- Tables, graphs, charts. To easily spot customer behaviour and immediately learn about current trends.
How do I set up Google Ads reporting?
2. Connect your tools
3. Create a template by adding pre-made widgets or creating it from scratch
It’s good to be loved! Our clients are not shy about expressing it.
I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.
Capterra verified review by
Mindaugas S., Marketing Consultant
Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.
Capterra verified review by
Nico T., Media Planner
The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.
Capterra verified review by
Rasmus Bernt K., External Senior Management Consultant
We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!
Capterra verified review by
Stephanie S., Digital Director
We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.
Capterra verified review by
John S., SEO Strategist
The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.
Capterra verified review by
Erman E., Marketing Specialist
Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.
Capterra verified review by
Brent N., Director of Operations
Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.
Capterra verified review by
Orsolya S., Online Marketing Manager
Need more help with getting started?
We can set up your report campaign for you!
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