TikTok Reporting Tool

Connect, visualize, and share TikTok data with your clients in a few clicks. Add essential TikTok page metrics to a cross-channel report for a 360-degree view of your client’s social media performance. Grab Whatagraph’s TikTok reporting tool and build an engaging report with an automated send-out feature.

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Build a detailed TikTok report for your clients with Whatagraph

Why do you need an advanced TikTok reporting tool?

Native TikTok analytics offers free reports with key metrics like follower growth, video views, profile views, number of likes, comments, and shares. That’s perfectly fine for start-ups and influencer marketing. But for a marketing agency that needs to bring several client data sources into a cross-channel view, blend metrics, and compare data with virtually unlimited historical ranges, you need more firepower. 

Even TikTok Pixel, which gives more insights into TikTok marketing campaigns, has its own issues, like poor tracking due to iOS14 updates and buggy conversion reports due to pixel misfires and ad blockers. 

With Whatagraph, you can avoid all those problems as data for your TikTok campaign reports comes directly from our native integration with TikTok API. From there, all data operations take place in a seamless and intuitive marketing data platform UI. 

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Monthly TikTok report

Build custom TikTok reports with ease

Whatagraph allows you to build a fully customized report starting from a blank page. Just drag and drop widgets that you need, and they conveniently stick to the grid. For each widget, you can specify the metric, whether it refers to a profile or TikTok video, and add a custom filter that helps you identify the target audience demographics, top-performing TikTok posts, and other profile analytics.


Easily blend metrics for a unified view, as well as create new metrics using a simple formula builder. Effortlessly Include TikTok Ads metrics or any other social media or marketing tool data and create a cross-channel report. 


Make every TikTok report feel unique with personalized comments and recommendations. Change the color scheme and logos to match your or your client's branding. 

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Social media overview report in Whatagraph

Share TikTok campaign insights with a few clicks

Whatagraph helps you keep your clients in the loop with the results of your TikTok marketing strategy, with minimal interference on your side. Set up an automated reporting cadence, and the key people in the client company will get the report at the same time, every time. No need to download and attach reports manually. As an extra service, offer your clients on-demand access to their TikTok report via a live link.

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TikTok report automation

All reporting features your agency needs

50+ data sources

Create a true cross-channel digital marketing dashboard in Whatagraph. Over 50 integrations for your cross-channel marketing campaigns.

White-label reports

Customize colors and logos in each report to align it with your agency’s or clients’ branding and style.

Full report automation

Schedule your reports at desired intervals or share a live link to a report so your clients can check for updates at any moment.

Cross-channel reports

Combining cross-channel data is intuitive and takes a few clicks. Create a single client report for all channels instead of one report for each.


All your questions answered. And if you can’t find it here, chat to our friendly team.

How many TikTok accounts can you connect with Whatagraph?

Whatagraph allows you to connect as many TikTok accounts as you need. However, it is determined by the pricing plan you choose. For example, the most affordable Professional plan allows you to connect between 25-50 sources, where 1 source = 1 account. 

What is the easiest way to compare TikTok performance with other social media platforms?

The easiest way to compare TikTok performance with other social media marketing channels is to:


1. Use Whatagraph' Social Media Overview template


2. Create a report from scratch and add all social media accounts as sources. Then, you can set the source for each chart, graph, or single-value widget and blend data from more sources within one widget to get a cross-channel value. 

What is the best TikTok analytics tool for agencies?

The best TikTok tool for agencies is Whatagraph, as it allows them to connect client data, visualize, and share it within one workflow in a user-friendly environment, without the need for any other tool. In addition, Whatagraph offers a range of features designed to make client reporting easier, including report folders, the overview feature, bulk report edits, and automated report sharing. 

What is the advantage of Whatagraph over native social media analytics?

Whatagraph has several key features that give it an advantage over native social media analytics. 


First, Whatagraph makes it easy to combine data from several marketing platforms for cross-channel insights, such as Facebook, LinkedIn, and other social networks. This gives Whatagraph an edge over dedicated TikTok monitoring tools such as Analisa, Exolyt, Pentos, and TikBuddy.


Second, apart from TikTok, you can connect any source via native integrations or custom API. 


Whatagraph offers a highly customizable way of reporting, as you’re free to rearrange, add, or remove visuals on each template, as well as change the color scheme and branding for each client. 


You can make your reports more engaging with media widgets that show you an actual image of top-performing TikTok content. 


Finally, thanks to data transfers to BigQuery, Whatagraph allows you to report on historical data and set greater date ranges than allowed in native social media analytics reports.

Can Whatagaph provide real-time TikTok metrics?

Whatagraph can provide near-real-time TikTok metrics with a refresh rate of about 30 minutes. 

Which TikTok KPIs can Whatagraph visualize?

Whatagraph has visualization widgets for the most important TikTok KPIs, including cost per result, follower growth rate, comments per post, value per result, and post reach percentage. 

Does TikTok have a better engagement rate than Instagram?

Yes, TikTok currently has a much better engagement rate than Instagram and YouTube. According to a report from Upfluence, TikTok influencers reach average engagement rates of 18%, which is 6 times higher than Instagram.

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I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

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Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

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The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

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Rasmus Bernt K., External Senior Management Consultant

We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

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We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

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John S., SEO Strategist

The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

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Erman E., Marketing Specialist

Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

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Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

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