Criteo Integration

Merge Whatagraph’s seamless reporting workflow and your Criteo data to analyze and share the performance of your Criteo campaigns. A fully managed Criteo integration pulls data directly from your Criteo account to our stunning custom reports. Blend and organize marketing data before visualization to present only the most impactful metrics. Automate report sharing and use the extra time to win new business.

Criteo API Integration - No Code Connector
reports built monthly
native integrations
pre-made widgets
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Visualize all your Criteo metrics via a direct connection to Criteo API

Native integration

Ready-made connection. No additional set up or connectors needed. Just log in and get data connected to your reports and dashboards.


Manage and transform your data without code or technical knowledge. Blend, unify, aggregate, and group data points with ease.


Create stunning visualizations of your connected and prepared cross-channel data. Quickly turning it into full reports, or standalone graphs, charts, funnels, and tables.

Transfer to BigQuery

Move data from this source to your warehouse for safer storage and faster analytics. Setting up the automated data flow in Whatagraph is fast and intuitive.

Pull your ads performance data directly using a no-code Criteo connector

Present and share the results of your client’s display advertising campaigns in a way they can understand. Visualize the revenue from custom client attribution or compare performance from multiple ad sets. Help your clients understand the results of their interactive banner advertisement, which allows them to optimize their retargeting and conversion efforts.
Criteo Report
Criteo Ecommerce Overview
Whatagraph report with Criteo integration data

Criteo metrics available instantly in Whatagraph

Criteo General


Criteo Transactions


Criteo Ad Set Bid/Budget Data


Criteo Campaign Spend Limits

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Find a metric for you

Explore marketing automation and custom report features

Data blending

Combine metrics from multiple data sources in a widget or table to track cross-channel campaigns in one place.

Linked reports

Create team templates and connect as many reports as needed. Never again manually edit hundreds of similar reports one by one.

Overview reports

Monitor your overall performance across regions or accounts and find new opportunities for growth.

Custom branding

Implement custom color themes and logos. Remove all mentions of Whatagraph and connect your custom domain.


All your questions answered. And if you can’t find it here, chat to our friendly team.

What is Criteo?

Criteo is a display advertising platform that displays interactive banner advertisements generated based on the online browsing preferences and behavior of each customer. Thanks to its dynamic retargeting ability, you can increase conversion by bringing visitors back to your site by launching personalized ads based on real-time intent across apps, web, and mobile browsers.

How to connect Criteo data to Whatagraph?

Whatagraph has a pre-built Criteo connector. You don’t have to purchase and configure third-party data connectors, as you’d do with Looker Studio and many other marketing analytics solutions. Adding a new Criteo source is simple:


1. Go to the Data Sources menu and locate Criteo among the channels


2. Click Connect an account


3. Give your Criteo account a name and choose a currency for the dashboards


4. From there, you’ll be redirected to log in into your Criteo account


5. All done. Create a custom report or dashboard and add your Criteo account as a source


Once you connect Criteo data to Whatagraph, you can organize datasets to get more granular insights by device, campaign ID, date, etc. You can visualize data in various widgets and share the insights via automated email attachments or live links for near real-time access.

Is Criteo integration available in all pricing plans?

Yes, All 45+ integrations are available in all pricing plans. If you can’t find the integration for your data source, you can connect it via a Custom API or by exporting it to Google Sheets or BigQuery data warehouse and adding it as a source.

How is Whatagraph different from other Criteo marketing solutions?

Whatagraph is an all-in-one marketing data platform to connect, organize, visualize, and share all your data. This means you can replace multiple tools to connect, transform, and report on data with one stable and easy-to-use platform. You can easily organize and clean out incoming data to present the KPIs more clearly. 

Can I calculate agency markup for my ad spend for Criteo reporting?

Yes, you can apply custom formulas to calculate ad spend across multiple PPC platforms and easily add the percentage column for the agency markup. 

Can I combine Criteo data with other PPC data?

Yes, Whatagraph allows you to integrate your Criteo source with other PPC sources. You can create multi-source tables to compare metrics from several channels or blend metrics from multiple channels to present unified data values. 

What is the best way to share a Criteo dashboard with my client?

The best way to share a Criteo dashboard is via a live link for on-demand access. This way, your clients can always be on the same page with the key ad metrics. They can hover over individual widgets to reveal more data or change the date range to compare the results from different periods.


However, if your clients prefer reports with weekly or monthly Criteo KPIs, you automate the report sending by scheduling emails with PDF reports attached.

What others think about Whatagraph

I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

Mindaugas S., Marketing Consultant Capterra logo for Whatagraph review

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Mindaugas S., Marketing Consultant

Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

Nico T., Media Planner Capterra logo for Whatagraph review

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Nico T., Media Planner

The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

Rasmus Bernt K., External Senior Management Consultant Capterra logo for Whatagraph review

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Rasmus Bernt K., External Senior Management Consultant

We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

Stephanie S., Digital Director Capterra logo for Whatagraph review

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Stephanie S., Digital Director

We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

John S., SEO Strategist Capterra logo for Whatagraph review

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John S., SEO Strategist

The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

Erman E., Marketing Specialist Capterra logo for Whatagraph review

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Erman E., Marketing Specialist

Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

Brent N., Director of Operations Capterra logo for Whatagraph review

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Brent N., Director of Operations

Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

Orsolya S., Online Marketing Manager Capterra logo for Whatagraph review

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Orsolya S., Online Marketing Manager