Criteo Integration
Merge Whatagraph’s seamless reporting workflow and your Criteo data to analyze and share the performance of your Criteo campaigns. A fully managed Criteo integration pulls data directly from your Criteo account to our stunning custom reports. Blend and organize marketing data before visualization to present only the most impactful metrics. Automate report sharing and use the extra time to win new business.
Visualize all your Criteo metrics via a direct connection to Criteo API
Pull your ads performance data directly using a no-code Criteo connector
Criteo metrics available instantly in Whatagraph
All
Criteo General
136Criteo Transactions
1Criteo Ad Set Bid/Budget Data
2Criteo Campaign Spend Limits
1
Search...
Clicks
Displays
Viewed displays
Unviewed displays
Untracked displays
Cost
Qualified Visit
Visits
Cost per visit
Bounce rate
Potential displays
Win rate
Sales (custom client attribution)
Cross device sales (custom client attribution)
Post click sales (30 days)
Post click cross device sales (30 days)
Post view sales (24 hours)
Post view cross device sales (24 hours)
Post click sales (30 days) and post view sales (24 hours)
Post click cross device sales (30 days) and post view sales (24 hours)
Post click sales (1 day)
Post click cross device sales (1 day)
Post click sales (7 days)
Post click cross device sales (7 days)
Revenue (custom client attribution)
Cross device revenue (custom client attribution)
Post click revenue (30 days)
Post click cross device revenue (30 days)
Post view revenue (24 hours)
Post view cross device revenue (24 hours)
Post click revenue (30 days) and post view revenue (24 hours)
Post click cross device revenue (30 days) and post view revenue (24 hours)
Post click revenue (1 day)
Post click cross device revenue (1 day)
Post click revenue (7 days)
Post click cross device revenue (7 days)
Exposed Users
Audience
Reach
Average Cart
AverageCartAllClientAttribution
AverageCartPc30d
AverageCartAllPc30d
AverageCartPv24h
AverageCartAllPv24h
AverageCartPc30dPv24h
AverageCartAllPc30dPv24h
AverageCartPc1d
AverageCartAllPc1d
AverageCartPc7d
AverageCartAllPc7d
CTR (Click Through Rate)
CVR (Conversion Rate)
ConversionRateAllClientAttribution
ConversionRatePc30d
ConversionRateAllPc30d
ConversionRatePv24h
ConversionRateAllPv24h
ConversionRatePc30dPv24h
ConversionRateAllPc30dPv24h
ConversionRatePc1d
ConversionRateAllPc1d
ConversionRatePc7d
ConversionRateAllPc7d
COS (Cost of Sale)
ECosAllClientAttribution
ECosPc30d
ECosAllPc30d
ECosPv24h
ECosAllPv24h
ECosPc30dPv24h
ECosAllPc30dPv24h
ECosPc1d
ECosAllPc1d
ECosPc7d
ECosAllPc7d
CPO (Cost perOrder)
CostPerOrderAllClientAttribution
CostPerOrderPc30d
CostPerOrderAllPc30d
CostPerOrderPv24h
CostPerOrderAllPv24h
CostPerOrderPc30dPv24h
CostPerOrderAllPc30dPv24h
CostPerOrderPc1d
CostPerOrderAllPc1d
CostPerOrderPc7d
CostPerOrderAllPc7d
CPC (Cost per Click)
CPM (Cost per Mille)
ROAS (Return on Ad Spend)
RoasAllClientAttribution
RoasPc30d
RoasAllPc30d
RoasPv24h
RoasAllPv24h
RoasPc30dPv24h
RoasAllPc30dPv24h
RoasPc1d
RoasAllPc1d
RoasPc7d
RoasAllPc7d
Advertiser value
AdvertiserAllValue
COV (Cost of advertiser value)
CostOfAdvertiserValueAll
Post-install sales
App installs
Post-install CVR (Conversion Rate)
Post-install COS (Cost of Sale)
Post-install order value
Cost per install
Install rate
Post-install CPO (Cost per Order)
Post-install ROAS
Omnichannel ROAS (Return on Ad Spend)
OmnichannelRoasPc30d
OmnichannelRoasAllPc30d
OmnichannelRoasPv24h
OmnichannelRoasAllPv24h
Omnichannel revenue
OmnichannelRevenuePc30d
OmnichannelRevenueAllPc30d
OmnichannelRevenuePv24h
OmnichannelRevenueAllPv24h
Omnichannel Sales
OmnichannelSalesPc30d
OmnichannelSalesAllPc30d
OmnichannelSalesPv24h
OmnichannelSalesAllPv24h
Store ROAS
RoasOfflinePv24h
Store Sales
SalesOfflinePv24h
Store Revenue
RevenueGeneratedOfflinePv24h
Amount
Bid amount
Budget amount
Spend limit amount
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Frequently Asked Questions
What is Criteo?
Criteo is a display advertising platform that displays interactive banner advertisements generated based on the online browsing preferences and behavior of each customer. Thanks to its dynamic retargeting ability, you can increase conversion by bringing visitors back to your site by launching personalized ads based on real-time intent across apps, web, and mobile browsers.
How to connect Criteo data to Whatagraph?
Whatagraph has a pre-built Criteo connector. You don’t have to purchase and configure third-party data connectors, as you’d do with Looker Studio and many other marketing analytics solutions. Adding a new Criteo source is simple:
1. Go to the Data Sources menu and locate Criteo among the channels
2. Click Connect an account
3. Give your Criteo account a name and choose a currency for the dashboards
4. From there, you’ll be redirected to log in into your Criteo account
5. All done. Create a custom report or dashboard and add your Criteo account as a source
Once you connect Criteo data to Whatagraph, you can organize datasets to get more granular insights by device, campaign ID, date, etc. You can visualize data in various widgets and share the insights via automated email attachments or live links for near real-time access.
How is Whatagraph different from other Criteo marketing solutions?
Whatagraph is an all-in-one marketing data platform to connect, organize, visualize, and share all your data. This means you can replace multiple tools to connect, transform, and report on data with one stable and easy-to-use platform. You can easily organize and clean out incoming data to present the KPIs more clearly.
Can I calculate agency markup for my ad spend for Criteo reporting?
Yes, you can apply custom formulas to calculate ad spend across multiple PPC platforms and easily add the percentage column for the agency markup.
Can I combine Criteo data with other PPC data?
Yes, Whatagraph allows you to integrate your Criteo source with other PPC sources. You can create multi-source tables to compare metrics from several channels or blend metrics from multiple channels to present unified data values.
What is the best way to share a Criteo dashboard with my client?
The best way to share a Criteo dashboard is via a live link for on-demand access. This way, your clients can always be on the same page with the key ad metrics. They can hover over individual widgets to reveal more data or change the date range to compare the results from different periods.
However, if your clients prefer reports with weekly or monthly Criteo KPIs, you automate the report sending by scheduling emails with PDF reports attached.
Effortlessly create reports and dashboards
What others think about Whatagraph
I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.
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Mindaugas S., Marketing Consultant
Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.
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Nico T., Media Planner
The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.
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Rasmus Bernt K., External Senior Management Consultant
We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!
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Stephanie S., Digital Director
We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.
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John S., SEO Strategist
The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.
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Erman E., Marketing Specialist
Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.
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Brent N., Director of Operations
Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.
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Orsolya S., Online Marketing Manager