The Trade Desk Integration

Connect The Trade Desk data and use Whatagraph’s advanced visualization to analyze and share the performance of your programmatic advertising campaigns. A fully managed The Trade Desk integration pulls data directly from your The Trade Desk API to help you demonstrate how your agency is turning your clients’ paid advertising budget into conversions across various ad formats, including display, video, audio, and social. Blend The Trade Desk source data with other digital campaign performance metrics to present a holistic image. Share insights from your marketing data automatically as scheduled emails or live links.

The Trade Desk API Integration
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Trusted by 1,000+ marketing agencies and brands around the world
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The Trade Desk metrics available instantly in Whatagraph

Category
The Trade Desk Ad Group Performance
166
The Trade Desk Ad Group Recency
166
The Trade Desk Browser
166
The Trade Desk Data Element
166
The Trade Desk Geo
166
The Trade Desk Site List
166
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Impressions
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Clicks
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Bids
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Player views
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Player starts
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Player 25% complete
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Player 50% complete
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Player 75% complete
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Player completed views
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Player mute
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Player unmute
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Player pause
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Player resume
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Player full screen
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Player errors
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Player skip
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Player engaged views
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Player rewind
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Player expansion
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Player collapse
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Player close
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Player invitation accept
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Sampled tracked impressions
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Sampled viewed impressions
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Total bid amount (USD)
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Total bid amount (adv currency)
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Total bid amount (partner currency)
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TTD cost (USD)
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TTD cost (adv currency)
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TTD cost (partner currency)
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Partner cost (USD)
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Partner cost (adv currency)
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Partner cost (partner currency)
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Advertiser cost (USD)
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Advertiser cost (adv currency)
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Advertiser cost (partner currency)
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Conversion touch 01
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Conversion touch 02
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Conversion touch 03
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Conversion touch 04
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Conversion touch 05
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Conversion touch 06
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Conversion touch 01 revenue
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Conversion touch 02 revenue
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Conversion touch 03 revenue

Manage all The Trade Desk data with a direct connector to The Trade Desk API

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Connect
Connect to your sources with a stable, native integration that doesn't break. No extra connectors or set up needed.
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Organize
Manage and transform your data without a single line of code. Ask AI to create custom blends, metrics, and dimensions.
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Visualize
Ask AI to create stunning reports from your cross-channel data in seconds. Customize reports instantly from just a screenshot or a prompt.
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Transfer to BigQuery
Move data from this source to BigQuery for safer storage and faster analytics. Easily set up automated data flow in Whatagraph.

Blend The Trade Desk metrics with actionable insights from other digital marketing platforms

Quickly and securely combine impressions, clicks, and other essential engagement metrics from The Trade Desk and other DSPs, social media, and email tools. An out-of-the-box The Trade Desk connector lets you link The Trade Desk sources without help from developers and create a comprehensive analysis- or presentation-ready cross-channel display. Blend and organize your data to see which marketing campaigns generated the most leads. Display the revenue from custom client attribution or compare performance from multiple ad sets. Automate the way you report to your clients or stakeholders.
The Trade Desk Report
PPC Overview Report
The Trade Desk Report

Explore marketing automation and custom report features

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Linked reports
Create team templates and connect as many reports as needed. Never again manually edit hundreds of similar reports one by one.
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Overview reports
Monitor your overall performance across regions or accounts and find new opportunities for growth.
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Custom branding
Add any logos, color themes, and link reports to your own domain name.
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Data blending
Combine metrics from multiple data sources in a widget or table to track cross-channel campaigns in one place.

Frequently Asked Questions

All your questions answered. And if you can’t find it here, chat to our friendly team.

Do I need a separate report builder to visualize The Trade Desk data?

No, you don’t need any other tool to visualize The Trade Desk data. Whatagraph is an all-in-one marketing data platform to connect, organize, visualize, and share all your data.

 

This makes Whatagraph a better choice than other data platforms that provide only the connection functionality, so users need to use a separate reporting platform to visualize ad performance data. Having one platform to connect, organize, visualize, and share insights from your marketing data saves time and allows faster decision-making.

What other marketing data sources can I connect alongside The TradeDesk?

Apart from The TradeDesk sources, you can connect other PPC platforms like Simpli.fi, Search Ads 360, and Microsoft Ads, social media like LinkedIn and TikTok, SEO tools like Semrush and Ahrefs, CRMs like Salesforce and HubSpot, e-commerce platforms like Shopify and WooCommerce, Google Analytics 4, and email marketing apps like Mailchimp and Klaviyo.

How to connect The Trade Desk API to Whatagraph?

Whatagraph has a pre-built The Trade Desk connector, so you don’t have to purchase and configure third-party data connectors. Adding a new The Trade Desk source is simple:

 

1. Go to the Data Sources menu and locate The Trade Desk among the channels.

 

2. Click +Add new in the Accounts column.

 

3. Give your The Trade Desk account a name and enter the API key.

 

4. Click Add account. All done.

 

You have successfully created a new data integration to your The Trade Desk API, which allows you to use The Trade Desk data in your reports and dashboards.

 

Connecting The Trade Desk platform API to Whatagraph, you can organize your dynamic ad sets to target relevant audiences and streamline programmatic ad efforts into more personalized experiences. You can visualize data in various widgets and share the insights via automated email lists or live links for near real-time access.

What others think about Whatagraph

I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

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Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

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We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

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