Basis Technologies Integration

Connect your Basis platform (former Centro) and use Whatagraph’s advanced visualization to analyze and share the performance of your programmatic advertising campaigns. A fully managed Basis Technologies integration pulls data directly from your Basis Technologies API to help you demonstrate how your agency is turning your clients’ paid advertising budget into conversions across various ad formats, including display, CTV, video, audio, and social media. Blend your Basis Technologies source data with other digital campaign performance metrics to present a holistic image. Share insights from your marketing data automatically as scheduled emails or live links.

    Basis Technologies Integration - No Code Connector
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    Manage all your Basis Technologies data with a direct connector to Basis Technologies API

    Native integration

    Ready-made connection. No additional set up or connectors needed. Just log in and get data connected to your reports and dashboards.

    Organize

    Manage and transform your data without code or technical knowledge. Blend, unify, aggregate, and group data points with ease.

    Visualize

    Create stunning visualizations of your connected and prepared cross-channel data. Quickly turning it into full reports, or standalone graphs, charts, funnels, and tables.

    Transfer to BigQuery

    Move data from this source to your warehouse for safer storage and faster analytics. Setting up the automated data flow in Whatagraph is fast and intuitive.

    Blend metrics from Basis DSP with actionable insights from other digital marketing platforms

    Quickly and securely combine impressions, clicks, and other essential engagement metrics from Basis Technologies and other media buying, social media, and email tools. An out-of-the-box Basis Technologies connector lets you link any Basis Technologies source without help from developers and create a comprehensive analysis- or presentation-ready cross-channel display. Blend and organize your data to see which digital advertising campaign generated the most leads. Display the revenue from custom client attribution or evaluate ad spend allocation for multiple ad channels. Automate the way you report to your clients or stakeholders.
    Basis Technologies Report
    PPC Overview Report
    Basis Technologies Report

    Basis Technologies metrics available instantly in Whatagraph

    Basis Technologies Account

    20

    Basis Technologies Brand

    20

    Basis Technologies Campaign

    20

    Basis Technologies Client

    20
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    Find a metric for you

    Explore marketing automation and custom report features

    Linked reports

    Create team templates and connect as many reports as needed. Never again manually edit hundreds of similar reports one by one.

    Overview reports

    Monitor your overall performance across regions or accounts and find new opportunities for growth.

    Custom branding

    Add any logos, color themes, and link reports to your own domain name.

    Data blending

    Combine metrics from multiple data sources in a widget or table to track cross-channel campaigns in one place.

    FAQs

    All your questions answered. And if you can’t find it here, chat to our friendly team.

    What other marketing data sources can I connect alongside Basis Technologies?

    Apart from Basis Technologies sources, you can connect other digital media automation platforms like Simpli.fi, Search Ads 360, and Snapchat Ads, social platforms like LinkedIn and TikTok, SEO tools like Semrush and Ahrefs, CRMs like Salesforce and HubSpot, e-commerce platforms like Shopify and WooCommerce, Google Analytics 4, and email marketing apps like Mailchimp and Klaviyo.

     

    If you can’t find the integration for your data source, connect it via a Custom API or export it to Google Sheets docs or BigQuery data warehouse and add it as a source.

    Is Basis Technologies API integration available in all pricing plans?

    Yes, Basis Technologies API integration is available in all pricing plans, along with 45+ more integrations.

    Do I need a separate report builder to visualize Basis Technologies data?

    No, you don’t need any other tool to visualize data from your Basis demand-side-platform. Whatagraph is an all-in-one marketing data platform to connect, organize, visualize, and share all your data.

     

    This makes Whatagraph a better choice than other data platforms that provide only the connection functionality, so users need to use a separate reporting platform to visualize ad campaigns performance data. Having one platform to connect, organize, visualize, and share insights from your marketing data saves time and allows for workflow automation and faster decision-making.

    How to connect Basis Technologies API to Whatagraph?

    Whatagraph has a pre-built Basis Technologies connector, so you don’t have to purchase and configure third-party data connectors. Adding a new Basis Technologies source is simple:

     

    1. Go to the Data Sources menu and locate Basis among the channels.

     

    2. Click +Add new in the Accounts column.

     

    3. Enter the API username and API password.

     

    4. Click Add account. All done.

     

    You have successfully created a new data integration to your Basis Technologies API, which allows you to use Basis Technologies data in your reports and dashboards.

     

    Connecting the Basis Technologies platform API to Whatagraph, you can organize your dynamic ad sets to target relevant audiences and streamline programmatic ad efforts into more personalized omnichannel experiences. You can visualize data in various widgets and share the insights via automated email lists or live links for near real-time access. You can also export data from reports and dashboards as sheets to other business intelligence tools.

    Need more help with getting started?

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