Basis Technologies Integration

Connect your Basis platform (former Centro) and use Whatagraph’s advanced visualization to analyze and share the performance of your programmatic advertising campaigns. A fully managed Basis Technologies integration pulls data directly from your Basis Technologies API to help you demonstrate how your agency is turning your clients’ paid advertising budget into conversions across various ad formats, including display, CTV, video, audio, and social media. Blend your Basis Technologies source data with other digital campaign performance metrics to present a holistic image. Share insights from your marketing data automatically as scheduled emails or live links.

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Basis Technologies Integration - No Code Connector

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reports built monthly

45+

native integrations

2000+

pre-made widgets

Trusted by 1,000+ marketing agencies and brands around the world

Manage all your Basis Technologies data with a direct connector to Basis Technologies API

Connect

Connect to your sources with a stable, native integration that doesn't break. No extra connectors or set up needed.

Organize

Manage and transform your data without a single line of code. Ask AI to create custom blends, metrics, and dimensions.

Visualize

Ask AI to create stunning reports from your cross-channel data in seconds. Customize reports instantly from just a screenshot or a prompt.

Transfer to BigQuery

Move data from this source to BigQuery for safer storage and faster analytics. Easily set up automated data flow in Whatagraph.

Blend metrics from Basis DSP with actionable insights from other digital marketing platforms

Quickly and securely combine impressions, clicks, and other essential engagement metrics from Basis Technologies and other media buying, social media, and email tools. An out-of-the-box Basis Technologies connector lets you link any Basis Technologies source without help from developers and create a comprehensive analysis- or presentation-ready cross-channel display. Blend and organize your data to see which digital advertising campaign generated the most leads. Display the revenue from custom client attribution or evaluate ad spend allocation for multiple ad channels. Automate the way you report to your clients or stakeholders.

Basis Technologies Report

PPC Overview Report

Basis Technologies metrics available instantly in Whatagraph

All

Basis Technologies Account

Basis Technologies Brand

Basis Technologies Campaign

Basis Technologies Client

Search...

Delivered units

Delivered impressions

Delivered clicks

Delivered eligible impressions

Delivered measurable impressions

Delivered viewable impressions

Delivered interactions

Delivered video starts

Delivered video completions

Delivered total view conversions

Delivered total click conversions

Delivered total conversions

Delivered CPA view conversions

Delivered CPA click conversions

Delivered CPA total conversions

Total spend

Media spend

Ad serving spend

Delivered inventory spend

Delivered data spend

Check out related integrations:

Adform

YouTube

Google Display & Video 360

Explore marketing automation and custom report features

Linked reports

Create team templates and connect as many reports as needed. Never again manually edit hundreds of similar reports one by one.

Overview reports

Monitor your overall performance across regions or accounts and find new opportunities for growth.

Custom branding

Add any logos, color themes, and link reports to your own domain name.

Data blending

Combine metrics from multiple data sources in a widget or table to track cross-channel campaigns in one place.

Explore all features

Frequently Asked Questions

All your questions answered. And if you can’t find it here, chat to our friendly team.

What other marketing data sources can I connect alongside Basis Technologies?

Apart from Basis Technologies sources, you can connect other digital media automation platforms like Simpli.fi, Search Ads 360, and Snapchat Ads, social platforms like LinkedIn and TikTok, SEO tools like Semrush and Ahrefs, CRMs like Salesforce and HubSpot, e-commerce platforms like Shopify and WooCommerce, Google Analytics 4, and email marketing apps like Mailchimp and Klaviyo.

If you can’t find the integration for your data source, connect it via a Custom API or export it to Google Sheets docs or BigQuery data warehouse and add it as a source.

Do I need a separate report builder to visualize Basis Technologies data?

No, you don’t need any other tool to visualize data from your Basis demand-side-platform. Whatagraph is an all-in-one marketing data platform to connect, organize, visualize, and share all your data.

This makes Whatagraph a better choice than other data platforms that provide only the connection functionality, so users need to use a separate reporting platform to visualize ad campaigns performance data. Having one platform to connect, organize, visualize, and share insights from your marketing data saves time and allows for workflow automation and faster decision-making.

How to connect Basis Technologies API to Whatagraph?

Whatagraph has a pre-built Basis Technologies connector, so you don’t have to purchase and configure third-party data connectors. Adding a new Basis Technologies source is simple:

1. Go to the Data Sources menu and locate Basis among the channels.

2. Click +Add new in the Accounts column.

3. Enter the API username and API password.

4. Click Add account. All done.

You have successfully created a new data integration to your Basis Technologies API, which allows you to use Basis Technologies data in your reports and dashboards.

Connecting the Basis Technologies platform API to Whatagraph, you can organize your dynamic ad sets to target relevant audiences and streamline programmatic ad efforts into more personalized omnichannel experiences. You can visualize data in various widgets and share the insights via automated email lists or live links for near real-time access. You can also export data from reports and dashboards as sheets to other business intelligence tools.

Effortlessly create reports and dashboards

Basis (Formerly Centro) Reporting Tool

Advertising Reporting Tool

Advertising Dashboard

Live Dashboard

PPC Reporting Tool

What others think about Whatagraph

I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

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Mindaugas S., Marketing Consultant

Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

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Nico T., Media Planner

The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

Rasmus Bernt K., External Senior Management Consultant

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Rasmus Bernt K., External Senior Management Consultant

We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

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Stephanie S., Digital Director

We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

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John S., SEO Strategist

The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

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Erman E., Marketing Specialist

Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

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Brent N., Director of Operations

Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

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Orsolya S., Online Marketing Manager