Mailchimp Integration

Connect your Mailchimp data to Whatagraph to analyze and share the performance of your email marketing campaigns and cut down the reporting time to just minutes. Incorporate your Mailchimp SMS and email campaign metrics into one comprehensive marketing report via a fully managed Mailchimp integration. Blend and organize your Mailchimp data to get insights faster. Combine Mailchimp campaign performance insights with data from your CRM or e-commerce platform. Automate report sharing and save more time for data analysis and client communication.

Mailchimp Integration - No Code Connector
reports built monthly
native integrations
pre-made widgets
You are in good company with 1,000+ marketing agencies and in-house teams worldwide
Ogilvy logo
n365 logo
House dentsu logo
upstick logo
thrive logo
Power digital logo
havas logo
mc cann logo

Manage all your Mailchimp data with a direct connector to Mailchimp API

Native integration

Ready-made connection. No additional set up or connectors needed. Just log in and get data connected to your reports and dashboards.


Manage and transform your data without code or technical knowledge. Blend, unify, aggregate, and group data points with ease.


Create stunning visualizations of your connected and prepared cross-channel data. Quickly turning it into full reports, or standalone graphs, charts, funnels, and tables.

Transfer to BigQuery

Move data from this source to your warehouse for safer storage and faster analytics. Setting up the automated data flow in Whatagraph is fast and intuitive.

Blend your Mailchimp metrics with data from other marketing tools

Quickly and securely combine your Mailchimp data with metrics from your e-commerce, CRM, and other digital marketing platforms. An out-of-the-box Mailchimp connector lets you link any Mailchimp source without coding and create a comprehensive analysis- or presentation-ready cross-channel display. Organize the connected data. Visualize and compare the open rate, conversions, growth, segmentation, bounce, and unsubscribe rates from multiple Mailchimp campaigns. Share the insights with clients or stakeholders via scheduled emails or live links.
Mailchimp Report
Mailchimp E-commerce Overview
Mailchimp Report

Mailchimp metrics available instantly in Whatagraph

Mailchimp Interests


Mailchimp Subscriber Information


Mailchimp Top Campaigns


Mailchimp Top Countries


Mailchimp Top Countries for Campaigns


Mailchimp Top Links

SVG image

Find a metric for you

Check out related integrations:

Explore marketing automation and custom report features

Linked reports

Create team templates and connect as many reports as needed. Never again manually edit hundreds of similar reports one by one.

Data blending

Combine metrics from multiple data sources in a widget or table to track cross-channel campaigns in one place.

Overview reports

Monitor your overall performance across regions or accounts and find new opportunities for growth.

Custom branding

Add any logos, color themes, and link reports to your own domain name.


All your questions answered. And if you can’t find it here, chat to our friendly team.

Is Mailchimp integration available in all pricing plans?

Yes, Mailchimp integration is available in all pricing plans, along with 45+ more integrations.

Do I need a separate tool to visualize Mailchimp data?

No, you don’t need any other tool to visualize your Mailchimp data. Whatagraph is an all-in-one marketing data platform to connect, organize, visualize, and share all your data.


This makes Whatagraph a better choice than other data platforms that provide only the connection functionality, so users need to use a separate tool to visualize their content marketing performance or keyword insights. Having one platform to connect, organize, visualize, and share insights from your marketing data saves time and allows for faster decision-making.

What other marketing data sources can I connect alongside Mailchimp?

Apart from Mailchimp sources, you can connect other email marketing tools ActiveCampaign, Campaign Monitor and Klaviyo, Google Analytics 4, social media like Facebook Page and Instagram, SEO tools, PPC platforms like Google Ads and Amazon Advertising, e-commerce platforms like Shopify and WooCommerce, and CRMs like Salesforce and HubSpot.


If you can’t find the integration for your data source, you can connect it via a Custom API or export it to Google Sheets docs or BigQuery data warehouse and add it as a source.

How to connect Mailchimp API to Whatagraph?

Whatagraph has a pre-built Mailchimp connector, so you don’t have to purchase and configure third-party data connectors. Adding a new Mailchimp source is simple:


1. Go to the Data Sources menu and locate Mailchimp among the channels.


2. Click +Add new in the Accounts column.


3. Give your Mailchimp account a name and click Add account


4. From there, you’ll be redirected to log in into your Mailchimp account


 ​5. All done.


Now you can use Mailchimp API data to create a custom report or dashboard and add your Mailchimp account as a source.


When you connect data from your online store to Whatagraph, you can organize datasets to get more granular insights by regions, customer demographics, or loyalty programs. You can visualize data in various widgets and share the insights via automated email attachments or live links for near real-time access.

Do I need an API key to access Mailchimp Marketing API?

No, you don’t need an API key or any help from developers. Whatagraph has a pre-built integration to Mailchimp API so you can connect your data in a few clicks.

Need more help with getting started?

An image of the Whatagraph dashboard, with a custom reporting template

We can set up your report campaign for you!

If you need help with setting up Whatagraph - our team can create your campaign reports!

What others think about Whatagraph

I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

Mindaugas S., Marketing Consultant Capterra logo for Whatagraph review

Capterra verified review by

Mindaugas S., Marketing Consultant

Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

Nico T., Media Planner Capterra logo for Whatagraph review

Capterra verified review by

Nico T., Media Planner

The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

Rasmus Bernt K., External Senior Management Consultant Capterra logo for Whatagraph review

Capterra verified review by

Rasmus Bernt K., External Senior Management Consultant

We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

Stephanie S., Digital Director Capterra logo for Whatagraph review

Capterra verified review by

Stephanie S., Digital Director

We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

John S., SEO Strategist Capterra logo for Whatagraph review

Capterra verified review by

John S., SEO Strategist

The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

Erman E., Marketing Specialist Capterra logo for Whatagraph review

Capterra verified review by

Erman E., Marketing Specialist

Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

Brent N., Director of Operations Capterra logo for Whatagraph review

Capterra verified review by

Brent N., Director of Operations

Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

Orsolya S., Online Marketing Manager Capterra logo for Whatagraph review

Capterra verified review by

Orsolya S., Online Marketing Manager

Ready for insights?

It's time to focus your time on the tasks that really matter, and let us worry about your marketing analytics. Start your free 7-day trial.

  • Free for 7 days
  • No credit card required
  • Live chat support
  • Cancel anytime
Start Reporting For Free

No credit card required

Cross channel reporting template with Whatagraph