Constant Contact Connector

No, you don’t need Looker Studio to visualize your data. Whatagraph is an all-in-one marketing data platform to connect, organize, visualize, and share all your data.

If you use two or three tools to get your data from sources to reports, you should definitely switch to a platform that does it all. 

Having one platform to connect, organize, visualize, and share insights from your marketing data saves time and allows faster decision-making.

Creating custom reports with Constant Contact data is easy if you use Whatagraph. 
 

- Once you connect your CC account, you get the pre-made metric widgets you can drag and drop to your report page. 
 

- This way, you can present only those data points that you want to see. Apart from existing Constant Contact metrics, you can also create new metrics using simple formulas. 

- You can also use our customizable goal widget to show the completion of the KPI goals you agree with your client.
 

- To make sure your clients understand what specific data means for their business, you can add custom text boxes with comments or next steps for each graph, table, or chart.   

- If you choose to add data from other channels, you can also organize your reports using tabs for easier navigation.

- Finally, when you customize the content of your report, you can just as easily customize the looks. 

- You can completely remove any mention of the Whatagraph brand and use your or your client’s logo and colors instead. You can even host the reports on a custom domain. 

The specific metrics will depend on each client or your internal needs, but those that you shouldn’t leave out are:

Open Rate: Tells you how effective your subject lines and sender name are at capturing attention.

Click-Through Rate (CTR): Reveals how engaging your email content and call-to-action (CTA) are.

Conversion Rate: Shows how effective your email is in driving real business outcomes.

Bounce Rate: A high bounce rate may point to problems with your email list quality. Clean up your list regularly to improve deliverability.

Unsubscribe Rate: A rising unsubscribe rate can indicate that your content is no longer relevant or engaging for your audience.

Spam Complaint Rate: A high spam complaint rate can damage your sender reputation and reduce future deliverability. Always make sure you target the right audience with the right content. 

List Growth Rate: Healthy list growth is a sign that your marketing efforts are pushing your reach. A list that is shrinking often means you need to optimize your lead generation strategy.

Email Delivery Rate: A low delivery rate may suggest problems with list quality or domain reputation.

Engagement by Device (Desktop vs. Mobile): When you know the device your audience prefers, you can optimize the email design to improve user experience. 

Best Time to Send: This metric tracks when your recipients are most likely to open and engage with your emails, allowing you to optimize your sending times.

Yes, you can blend Constant Contact data with other data on Whatagraph. And the best part is…you don’t need any coding or data science knowledge to do it. 

You can easily blend data sources together or create custom metrics and dimensions using a simple calculator on Whatagraph.