Taboola Integration

Connect your Taboola data and use Whatagraph’s advanced visualization to analyze and share the performance of your Taboola campaigns. A fully managed Taboola integration pulls data directly from your Taboola API to help agencies demonstrate how they are turning their clients’ digital advertising budget into conversions by increasing their online visibility. Blend your Taboola source data with other sponsored content performance metrics to present a holistic image. Share insights from your marketing data automatically as scheduled emails or live links.

    Taboola API Integration
    reports built monthly
    native integrations
    pre-made widgets

    Manage all your Taboola data with a direct connector to Taboola API

    Native integration

    Ready-made connection. No additional set up or connectors needed. Just log in and get data connected to your reports and dashboards.


    Manage and transform your data without code or technical knowledge. Blend, unify, aggregate, and group data points with ease.


    Create stunning visualizations of your connected and prepared cross-channel data. Quickly turning it into full reports, or standalone graphs, charts, funnels, and tables.

    Transfer to BigQuery

    Move data from this source to your warehouse for safer storage and faster analytics. Setting up the automated data flow in Whatagraph is fast and intuitive.

    Blend and normalize your Taboola metrics with audience acquisition data from other ad platforms for faster insights

    Quickly and securely combine and analyze ad spend, engagement, and conversion metrics from multiple marketing platforms. An out-of-the-box Taboola connector lets you integrate Taboola sources without help from developers and create a comprehensive analysis- or presentation-ready cross-channel display. Blend and organize your data to see which marketing campaigns generated the most leads. Visualize analysis-ready data with unified metrics naming across all platforms to get answers faster and uncover more valuable insights. Automate the way you report to your clients or stakeholders.
    Taboola Report
    PPC Overview Report
    Taboola Report

    Taboola metrics available instantly in Whatagraph

    Taboola Campaign Summary


    Taboola Top Campaign Content

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    Find a metric for you

    Explore marketing automation and custom report features

    Linked reports

    Create team templates and connect as many reports as needed. Never again manually edit hundreds of similar reports one by one.

    Overview reports

    Monitor your overall performance across regions or accounts and find new opportunities for growth.

    Data blending

    Combine metrics from multiple data sources in a widget or table to track cross-channel campaigns in one place.

    Custom branding

    Add any logos, color themes, and link reports to your own domain name.


    All your questions answered. And if you can’t find it here, chat to our friendly team.

    Is Taboola integration available in all pricing plans?

    Yes, Taboola integration is available in all pricing plans, along with 45+ more integrations.

    Do I need a separate tool to visualize Taboola data?

    No, you don’t need any other tool to visualize your Taboola data. Whatagraph is an all-in-one marketing data platform to connect, organize, visualize, and share all your data.


    This makes Whatagraph a better choice than other data platforms that provide only the connection functionality, so users need to use a separate reporting platform to visualize ad performance data. Having one platform to connect, organize, visualize, and share insights from your marketing data saves time and allows faster decision-making.

    How to connect Taboola API to Whatagraph?

    Whatagraph has a pre-built Taboola connector, so you don’t have to purchase and configure third-party data connectors. Adding a new Taboola source is simple:


    1. Go to the Data Sources menu and locate Taboola among the channels.


    2. Click Connect an account in the Accounts column.


    3. Give your Taboola account a name and enter the Client ID and Client Secret (you can find these in your Taboola Account Manager). Click Add account


    ​4. All done.


    You have successfully created a new integration to your Taboola API, which allows you to use Taboola data in your reports and dashboards.


    When you connect Taboola data from your account to Whatagraph, you can organize your placement performance metrics to get more granular insights into your advertising campaign management data. You can visualize custom data using various widgets and share the insights via automated email lists or live links for near real-time access.

    What other marketing data sources can I connect alongside Taboola?

    Apart from Taboola sources, you can connect other paid ads tools like Google Ads and Facebook Ads, Amazon Ads, Google Analytics 4, social media like Facebook and TikTok, search engine optimization tools like Semrush and Ahrefs, CRMs like Salesforce and HubSpot, e-commerce platforms like Shopify and WooCommerce, and email marketing apps like Mailchimp and Klaviyo.


    If you can’t find the integration for your data source, connect it via a Custom API or export it to Google Sheets docs or BigQuery data warehouse and add it as a source.

    Is Taboola better than Google Ads?

    It mostly depends on your campaign goals. If your goal is to drive traffic to your website, Taboola may be the better choice. If your goal is to increase brand awareness or conversions, Google may be a better fit.

    Need more help with getting started?

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