Taboola Integration

Connect your Taboola data and use Whatagraph’s advanced visualization to analyze and share the performance of your Taboola campaigns. A fully managed Taboola integration pulls data directly from your Taboola API to help agencies demonstrate how they are turning their clients’ digital advertising budget into conversions by increasing their online visibility. Blend your Taboola source data with other sponsored content performance metrics to present a holistic image. Share insights from your marketing data automatically as scheduled emails or live links.

Start free trial

View template

58K

reports built monthly

45+

native integrations

2000+

pre-made widgets

Manage all your Taboola data with a direct connector to Taboola API

Connect

Connect to your sources with a stable, native integration that doesn't break. No extra connectors or set up needed.

Organize

Manage and transform your data without a single line of code. Ask AI to create custom blends, metrics, and dimensions.

Visualize

Ask AI to create stunning reports from your cross-channel data in seconds. Customize reports instantly from just a screenshot or a prompt.

Transfer to BigQuery

Move data from this source to BigQuery for safer storage and faster analytics. Easily set up automated data flow in Whatagraph.

Blend and normalize your Taboola metrics with audience acquisition data from other ad platforms for faster insights

Quickly and securely combine and analyze ad spend, engagement, and conversion metrics from multiple marketing platforms. An out-of-the-box Taboola connector lets you integrate Taboola sources without help from developers and create a comprehensive analysis- or presentation-ready cross-channel display. Blend and organize your data to see which marketing campaigns generated the most leads. Visualize analysis-ready data with unified metrics naming across all platforms to get answers faster and uncover more valuable insights. Automate the way you report to your clients or stakeholders.

Taboola Report

PPC Overview Report

Taboola metrics available instantly in Whatagraph

All

Taboola Campaign Summary

Taboola Top Campaign Content

Search...

Clicks

Impressions

Visible impressions

Spent

Conversions value

ROAS

Conversions

CPA

CPC

CPM

VCPM

CTR

VCTR

Check out related integrations:

Explore marketing automation and custom report features

Linked reports

Create team templates and connect as many reports as needed. Never again manually edit hundreds of similar reports one by one.

Overview reports

Monitor your overall performance across regions or accounts and find new opportunities for growth.

Data blending

Combine metrics from multiple data sources in a widget or table to track cross-channel campaigns in one place.

Custom branding

Add any logos, color themes, and link reports to your own domain name.

Explore all features

Frequently Asked Questions

All your questions answered. And if you can’t find it here, chat to our friendly team.

Do I need a separate tool to visualize Taboola data?

No, you don’t need any other tool to visualize your Taboola data. Whatagraph is an all-in-one marketing data platform to connect, organize, visualize, and share all your data.

This makes Whatagraph a better choice than other data platforms that provide only the connection functionality, so users need to use a separate reporting platform to visualize ad performance data. Having one platform to connect, organize, visualize, and share insights from your marketing data saves time and allows faster decision-making.

How to connect Taboola API to Whatagraph?

Whatagraph has a pre-built Taboola connector, so you don’t have to purchase and configure third-party data connectors. Adding a new Taboola source is simple:

1. Go to the Data Sources menu and locate Taboola among the channels.

2. Click Connect an account in the Accounts column.

3. Give your Taboola account a name and enter the Client ID and Client Secret (you can find these in your Taboola Account Manager). Click Add account

4. All done.

You have successfully created a new integration to your Taboola API, which allows you to use Taboola data in your reports and dashboards.

When you connect Taboola data from your account to Whatagraph, you can organize your placement performance metrics to get more granular insights into your advertising campaign management data. You can visualize custom data using various widgets and share the insights via automated email lists or live links for near real-time access.

What other marketing data sources can I connect alongside Taboola?

Apart from Taboola sources, you can connect other paid ads tools like Google Ads and Facebook Ads, Amazon Ads, Google Analytics 4, social media like Facebook and TikTok, search engine optimization tools like Semrush and Ahrefs, CRMs like Salesforce and HubSpot, e-commerce platforms like Shopify and WooCommerce, and email marketing apps like Mailchimp and Klaviyo.

If you can’t find the integration for your data source, connect it via a Custom API or export it to Google Sheets docs or BigQuery data warehouse and add it as a source.

Is Taboola better than Google Ads?

It mostly depends on your campaign goals. If your goal is to drive traffic to your website, Taboola may be the better choice. If your goal is to increase brand awareness or conversions, Google may be a better fit.

What others think about Whatagraph

I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

Capterra verified review by

Mindaugas S., Marketing Consultant

Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

Capterra verified review by

Nico T., Media Planner

The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

Rasmus Bernt K., External Senior Management Consultant

Capterra verified review by

Rasmus Bernt K., External Senior Management Consultant

We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

Capterra verified review by

Stephanie S., Digital Director

We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

Capterra verified review by

John S., SEO Strategist

The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

Capterra verified review by

Erman E., Marketing Specialist

Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

Capterra verified review by

Brent N., Director of Operations

Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

Capterra verified review by

Orsolya S., Online Marketing Manager