Google Ad Manager Integration
Connect your Google Ad Manager data and use Whatagraph’s advanced visualization to analyze and share the performance of your Google Ad Manager campaigns. A fully managed Google Ad Manager integration pulls data directly from your Google Ad Manager API to help you demonstrate how your agency is turning your clients’ paid advertising budget into conversions. Blend your Google Ad Manager source data with other digital campaign performance metrics to present a holistic image. Share insights from your marketing data automatically as scheduled emails or live links.
Manage all your Google Ad Manager data with a direct connector to Google Ad Manager API
Blend your Google Ad Manager metrics with actionable insights from other digital marketing platforms
Google Ad Manager metrics available instantly in Whatagraph
All
Google Ad Manager Account
79Google Ad Manager Order
79Google Ad Manager Line Item
79
Search...
Ad server impressions
Ad server targeted impressions
Ad server clicks
Ad server targeted clicks
Ad server CTR
Ad server CPM and CPC revenue
Ad server CPD revenue
CPA revenue
All revenue
Ad server average eCPM
Ad server average eCPM with CPD
Ad server impressions (%)
Ad server clicks (%)
Ad server revenue (%)
Ad server revenue with CPD (%)
Ad server unfiltered downloaded impressions
Ad server unfiltered clicks
Ad server begin to render impressions
Ad server unfiltered begin to render impressions
Ad server Active View viewable impressions
Ad server Active View measurable impressions
Ad server Active View % viewable impressions
Ad server Active View eligible impressions
Ad server Active View % measurable impressions
Ad server Active View revenue
Ad server Active View average viewable time (seconds)
Ad server responses served
Ad Exchange impressions
Ad Exchange clicks
Ad Exchange CTR
Ad Exchange impressions (%)
Ad Exchange clicks (%)
Ad Exchange revenue
Ad Exchange revenue (%)
Ad Exchange revenue with CPD (%)
Ad Exchange average eCPM
Ad Exchange targeted impressions
Ad Exchange ad requests
Ad Exchange match rate (Coverage)
Ad Exchange CPC
Ad Exchange ad request CTR
Ad Exchange targeted clicks
Ad Exchange responses served
Ad Exchange Active View viewable impressions
Ad Exchange Active View measurable impressions
Ad Exchange Active View % viewable impressions
Ad Exchange Active View eligible impressions
Ad Exchange Active View % measurable impressions
Ad Exchange Active View revenue
Ad Exchange Active View average viewable time (seconds)
Ad Exchange matched request CTR
Ad Exchange ad request eCPM
Ad Exchange matched request eCPM
Ad Exchange lift
Total impressions
Total targeted impressions
Total clicks
Total targeted clicks
Total CTR
Total CPM and CPC revenue
Total revenue
Total average eCPM
Total average eCPM with CPD
Total code served count
Unfilled impressions
Total ad requests
Total responses served
Total unmatched ad requests
Total fill rate
Total Active View viewable impressions
Total Active View measurable impressions
Total Active View % viewable impressions
Total Active View eligible impressions
Total Active View % measurable impressions
Total Active View average viewable time (seconds)
TrueView views
TrueView skip rate
TrueView VTR
Drop-off rate
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Frequently Asked Questions
What other marketing data sources can I connect alongside Google Ad Manager?
Apart from Google Ad Manager sources, you can connect other Google products like Google Ads, Google Analytics 4, Campaign Manager 360, Search Ads 360, other PPC platforms like Facebook Ads and Microsoft Ads, social media like LinkedIn and TikTok, SEO tools like Semrush and Ahrefs, CRMs like Salesforce and HubSpot, e-commerce platforms like Shopify and WooCommerce, and email marketing apps like Mailchimp and Klaviyo.
If you can’t find the integration for your data source, connect it via a Custom API or export it to Google Sheets docs or BigQuery data warehouse and add it as a source.
Do I need a separate report builder to visualize Google Ad Manager data?
No, you don’t need any other tool to visualize your Google Ad Manager data. Whatagraph is an all-in-one marketing data platform to connect, organize, visualize, and share all your data.
This makes Whatagraph a better choice than other data platforms that provide only the connection functionality, so users need to use a separate reporting platform to visualize ad performance data. Having one platform to connect, organize, visualize, and share insights from your marketing data saves time and allows faster decision-making.
How to connect Google Ad Manager API to Whatagraph?
Whatagraph has a pre-built Google Ad Manager connector, so you don’t have to purchase and configure third-party data connectors. Adding a new Google Ad Manager source is simple:
1. Go to the Data Sources menu and locate Google Ad Manager among the channels.
2. Click +Add new in the Accounts column.
3. Give your Google Ad Manager account a name and click Add account
4. From there, you’ll be redirected to Google to log in to your Google account
5. All done.
You have successfully created a new integration to your Google Ad Manager API, which allows you to use Google Ad Manager (former Doubleclick for Publishers) data in your reports and dashboards.
When you connect Google Ad Manager data from your account to Whatagraph, you can organize your dynamic ad sets to get more granular insights into your advertising campaign management metrics. You can visualize data in various widgets and share the insights via automated email lists or live links for near real-time access.
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