Google Ad Manager Integration

Connect your Google Ad Manager data and use Whatagraph’s advanced visualization to analyze and share the performance of your Google Ad Manager campaigns. A fully managed Google Ad Manager integration pulls data directly from your Google Ad Manager API to help you demonstrate how your agency is turning your clients’ paid advertising budget into conversions. Blend your Google Ad Manager source data with other digital campaign performance metrics to present a holistic image. Share insights from your marketing data automatically as scheduled emails or live links.

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Manage all your Google Ad Manager data with a direct connector to Google Ad Manager API

Connect

Connect to your sources with a stable, native integration that doesn't break. No extra connectors or set up needed.

Organize

Manage and transform your data without a single line of code. Ask AI to create custom blends, metrics, and dimensions.

Visualize

Ask AI to create stunning reports from your cross-channel data in seconds. Customize reports instantly from just a screenshot or a prompt.

Transfer to BigQuery

Move data from this source to BigQuery for safer storage and faster analytics. Easily set up automated data flow in Whatagraph.

Blend your Google Ad Manager metrics with actionable insights from other digital marketing platforms

Quickly and securely combine demographics and conversion data from Google Ad Manager and other marketing tools. An out-of-the-box Google Ad Manager connector lets you link any Google Ad Manager source without help from developers and create a comprehensive analysis- or presentation-ready cross-channel display. Blend and organize your data to see which marketing campaigns generated the most leads. Display the revenue from custom client attribution or compare performance from multiple ad sets. Automate the way you report to your clients or stakeholders.

Google Ad Manager Report

PPC Overview Report

Google Ad Manager metrics available instantly in Whatagraph

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Google Ad Manager Account

Google Ad Manager Order

Google Ad Manager Line Item

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Ad server impressions

Ad server targeted impressions

Ad server clicks

Ad server targeted clicks

Ad server CTR

Ad server CPM and CPC revenue

Ad server CPD revenue

CPA revenue

All revenue

Ad server average eCPM

Ad server average eCPM with CPD

Ad server impressions (%)

Ad server clicks (%)

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Ad server revenue with CPD (%)

Ad server unfiltered downloaded impressions

Ad server unfiltered clicks

Ad server begin to render impressions

Ad server unfiltered begin to render impressions

Ad server Active View viewable impressions

Ad server Active View measurable impressions

Ad server Active View % viewable impressions

Ad server Active View eligible impressions

Ad server Active View % measurable impressions

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Ad server Active View average viewable time (seconds)

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Ad Exchange clicks

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Ad Exchange average eCPM

Ad Exchange targeted impressions

Ad Exchange ad requests

Ad Exchange match rate (Coverage)

Ad Exchange CPC

Ad Exchange ad request CTR

Ad Exchange targeted clicks

Ad Exchange responses served

Ad Exchange Active View viewable impressions

Ad Exchange Active View measurable impressions

Check out related integrations:

Google Display & Video 360

Explore marketing automation and custom report features

Linked reports

Create team templates and connect as many reports as needed. Never again manually edit hundreds of similar reports one by one.

Overview reports

Monitor your overall performance across regions or accounts and find new opportunities for growth.

Custom branding

Add any logos, color themes, and link reports to your own domain name.

Data blending

Combine metrics from multiple data sources in a widget or table to track cross-channel campaigns in one place.

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Frequently Asked Questions

All your questions answered. And if you can’t find it here, chat to our friendly team.

What other marketing data sources can I connect alongside Google Ad Manager?

Apart from Google Ad Manager sources, you can connect other Google products like Google Ads, Google Analytics 4, Campaign Manager 360, Search Ads 360, other PPC platforms like Facebook Ads and Microsoft Ads, social media like LinkedIn and TikTok, SEO tools like Semrush and Ahrefs, CRMs like Salesforce and HubSpot, e-commerce platforms like Shopify and WooCommerce, and email marketing apps like Mailchimp and Klaviyo.

If you can’t find the integration for your data source, connect it via a Custom API or export it to Google Sheets docs or BigQuery data warehouse and add it as a source.

Do I need a separate report builder to visualize Google Ad Manager data?

No, you don’t need any other tool to visualize your Google Ad Manager data. Whatagraph is an all-in-one marketing data platform to connect, organize, visualize, and share all your data.

This makes Whatagraph a better choice than other data platforms that provide only the connection functionality, so users need to use a separate reporting platform to visualize ad performance data. Having one platform to connect, organize, visualize, and share insights from your marketing data saves time and allows faster decision-making.

How to connect Google Ad Manager API to Whatagraph?

Whatagraph has a pre-built Google Ad Manager connector, so you don’t have to purchase and configure third-party data connectors. Adding a new Google Ad Manager source is simple:

1. Go to the Data Sources menu and locate Google Ad Manager among the channels.

2. Click +Add new in the Accounts column.

3. Give your Google Ad Manager account a name and click Add account

4. From there, you’ll be redirected to Google to log in to your Google account

5. All done.

You have successfully created a new integration to your Google Ad Manager API, which allows you to use Google Ad Manager (former Doubleclick for Publishers) data in your reports and dashboards.

When you connect Google Ad Manager data from your account to Whatagraph, you can organize your dynamic ad sets to get more granular insights into your advertising campaign management metrics. You can visualize data in various widgets and share the insights via automated email lists or live links for near real-time access.

Effortlessly create reports and dashboards

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Advertising Dashboard

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What others think about Whatagraph

I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

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Mindaugas S., Marketing Consultant

Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

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Nico T., Media Planner

The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

Rasmus Bernt K., External Senior Management Consultant

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Rasmus Bernt K., External Senior Management Consultant

We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

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Stephanie S., Digital Director

We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

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John S., SEO Strategist

The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

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Erman E., Marketing Specialist

Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

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Brent N., Director of Operations

Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

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Orsolya S., Online Marketing Manager

Google Ad Manager Integration

Manage all your Google Ad Manager data with a direct connector to Google Ad Manager API

Blend your Google Ad Manager metrics with actionable insights from other digital marketing platforms

Google Ad Manager metrics available instantly in Whatagraph

All

Google Ad Manager Account

Google Ad Manager Order

Google Ad Manager Line Item

Ad server impressions

Ad server targeted impressions

Ad server clicks

Ad server targeted clicks

Ad server CTR

Ad server CPM and CPC revenue

Ad server CPD revenue

CPA revenue

All revenue

Ad server average eCPM

Ad server average eCPM with CPD

Ad server impressions (%)

Ad server clicks (%)

Ad server revenue (%)

Ad server revenue with CPD (%)

Ad server unfiltered downloaded impressions

Ad server unfiltered clicks

Ad server begin to render impressions

Ad server unfiltered begin to render impressions

Ad server Active View viewable impressions

Ad server Active View measurable impressions

Ad server Active View % viewable impressions

Ad server Active View eligible impressions

Ad server Active View % measurable impressions

Ad server Active View revenue

Ad server Active View average viewable time (seconds)

Ad server responses served

Ad Exchange impressions

Ad Exchange clicks

Ad Exchange CTR

Ad Exchange impressions (%)

Ad Exchange clicks (%)

Ad Exchange revenue

Ad Exchange revenue (%)

Ad Exchange revenue with CPD (%)

Ad Exchange average eCPM

Ad Exchange targeted impressions

Ad Exchange ad requests

Ad Exchange match rate (Coverage)

Ad Exchange CPC

Ad Exchange ad request CTR

Ad Exchange targeted clicks

Ad Exchange responses served

Ad Exchange Active View viewable impressions

Ad Exchange Active View measurable impressions

Ad Exchange Active View % viewable impressions

Ad Exchange Active View eligible impressions

Ad Exchange Active View % measurable impressions

Ad Exchange Active View revenue

Ad Exchange Active View average viewable time (seconds)

Ad Exchange matched request CTR

Ad Exchange ad request eCPM

Ad Exchange matched request eCPM

Ad Exchange lift

Total impressions

Total targeted impressions

Total clicks

Total targeted clicks

Total CTR

Total CPM and CPC revenue

Total revenue

Total average eCPM

Total average eCPM with CPD

Total code served count

Unfilled impressions

Total ad requests

Total responses served

Total unmatched ad requests

Total fill rate

Total Active View viewable impressions

Total Active View measurable impressions

Total Active View % viewable impressions