What can Magento ecommerce reporting tell you?
Create Magento advanced reports to get a high-level idea of
- How your Magento store is performing.
- Where your customers come from.
- Who they are.
- What they are buying.
Present all your most important metrics and KPIs in one place. Track your revenue, net profit, refunds, profit margin, conversion rate, abandoned carts, discounts, and much more.
Get detailed, customizable Magento 2 sales reports for your sales, products, customers, and more. Take a deep dive into your data and compare your sales and conversions across multiple dimensions. Filter your custom reports by dozens of metrics and dimensions, choose the columns for your table widgets from a variety of fields pulled from multiple data sources.
How Magento 2 reporting works
Connect your Magento store
Connect as many Magento accounts and stores as you like. Analyze sales for different stores individually, as well as see combined analytics for those stores that share the same currency.
Connect additional data
Connect your Google Analytics account to get deeper insights into how your visitors convert into customers. Connect social media and SEO tools to see which posts or keywords land most visitors to your Adobe Commerce store.
Use insights to grow your sales
Whatagraph continuously pulls your data from your connected data sources. Use our Magento report builder to create a sales overview report tailored to your clients’ specific needs.
What are the benefits of using a Magento analytics dashboard with cross-channel insights?
Using a Magento dashboard that integrates data from other marketing channels offers several benefits for e-commerce businesses:
1. Unified view of performance: Consolidating your Magento sales performance data with data from various marketing channels such as social media, email marketing, PPC, and SEO gives you a complete picture of your business performance. You can use the dashboard to understand how different channels contribute to overall sales and customer engagement, which helps you make better business decisions.
2. Improved attribution and ROI analysis: With an all-in-one dashboard, it becomes easy to track customer journeys across multiple touchpoints and accurately attribute sales and conversion to the correct channels. This way, you can measure the return on investment for each marketing channel and campaign and allocate your budget accordingly.
3. Deeper customer insights: When you combine Magento 2 analytics with data from all your channels, you get deeper insights into customer behavior, preferences, and purchasing patterns. Consequently, this allows you to create more accurate customer segments by analyzing data from different sources.
4. Optimized marketing strategies: With a consolidated view of all your marketing data in one place, it’s easy to compare the performance of marketing campaigns across different channels to identify what works and replicate it. You have more confidence in performing A/B testing when your decisions are fueled by data from multiple channels.
5. Centralized reporting: By integrating the Magento 2 advanced reports with additional data sources, you have all key metrics and reports at your fingertips, so there’s no need to switch between different platforms. With automated data collection, the only thing remains to automate the reporting process across the channels. Share a live link to a Magento dashboard or schedule automated report sending, and your clients or stakeholders will never miss an update.
6. Better budget management: A centralized data hub allows you to monitor and analyze marketing spending across all channels to make sure funds are allocated effectively, with minimal inefficiencies. Tracking the cost-effectiveness of each channel and campaign helps you make informed decisions about where to invest more.
7. Scalability and growth: As your business grows, you can easily integrate additional marketing channels into any Whatagraph reporting dashboard and ensure it remains a valuable tool as your marketing efforts expand. Stay ahead of industry trends by having the flexibility to connect new marketing channels and data sources.
8. Improved customer experience: You can use valuable insights from multiple channels to create highly personalized marketing campaigns that resonate with customers and improve their shopping experience. An e-commerce overview can help you keep consistent messaging and branding across all marketing channels, improving the overall customer journey.
By integrating data from other marketing channels into a Whatagraph Magento dashboard, e-commerce businesses can achieve a more comprehensive and actionable understanding of their marketing performance, leading to more effective strategies, improved customer experiences, and ultimately, business growth.
Magento analytics and reports
Use Whatagraph insights to easily identify your most profitable products, find out who your best customers are, and analyze which marketing channels convert best. Get comprehensive analytics and reports on how your Magento-driven business is doing.