Magento Integration

Upgrade how you manage your online store data insights with our fully managed Magento integration and user-friendly reports your clients will love to explore. Connect your Adobe Commerce store metrics and leverage Whatagraph’s superior visualization to identify trends and influence data-driven decisions. Blend and organize your order management data to get insights faster. Combine Magento metrics with data from your paid media or web analytics tools. Automate the way you report to your clients or stakeholders.

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Trusted by 1,000+ marketing agencies and brands around the world

Manage all your Magento metrics via a direct connector to Magento API

Connect

Connect to your sources with a stable, native integration that doesn't break. No extra connectors or set up needed.

Organize

Manage and transform your data without a single line of code. Ask AI to create custom blends, metrics, and dimensions.

Visualize

Ask AI to create stunning reports from your cross-channel data in seconds. Customize reports instantly from just a screenshot or a prompt.

Transfer to BigQuery

Move data from this source to BigQuery for safer storage and faster analytics. Easily set up automated data flow in Whatagraph.

Blend your Magento metrics with conversion data from other marketing platforms

Quickly and securely combine your Magento data with data from all your social media, email marketing, or PPC platforms. An out-of-the-box Magento connector lets you link any Magento source without coding and create a comprehensive analysis- or presentation-ready cross-channel display. Organize the connected data. Create a custom formula to visualize sales order data and customer information from multiple sales channels or select landing pages. Share the ecommerce insights with clients, move the data to a warehouse, or export it as spreadsheets.

Magento Report

Magento E-commerce Overview

Magento metrics available instantly in Whatagraph

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Magento Orders

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Base discount amount

Base discount amount (positive)

Base discount tax compensation amount

Discount amount

Discount amount (positive)

Discount cancelled

Discount tax compensation amount

Base grand total

Base total cancelled

Base total due

Total cancelled

Total due

Grand total

Base shipping amount

Base shipping cancelled

Base shipping discount amount

Base shipping incl. tax

Base shipping tax

Shipping amount

Shipping discount amount

Shipping discount tax compensation amount

Shipping incl. tax

Shipping tax amount

Base subtotal

Base subtotal cancelled

Base subtotal incl. tax

Subtotal

Subtotal cancelled

Subtotal incl. tax

Base tax amount

Base tax cancelled

Tax amount

Tax cancelled

Total item count

Total qty ordered

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Overview reports

Monitor your overall performance across regions or accounts and find new opportunities for growth.

Linked reports

Create team templates and connect as many reports as needed. Never again manually edit hundreds of similar reports one by one.

Custom branding

Add any logos, color themes, and link reports to your own domain name.

Data blending

Combine metrics from multiple data sources in a widget or table to track cross-channel campaigns in one place.

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Frequently Asked Questions

All your questions answered. And if you can’t find it here, chat to our friendly team.

What other marketing data sources can I connect with Whatagraph?

Apart from Magento sources, you can connect a range of popular marketing platforms like Google Analytics 4, social media like Facebook Page and Instagram, SEO tools like Ahrefs and Semrush, PPC like Google Ads and Amazon Advertising, CRMs like Salesforce and HubSpot, as well as email marketing and e-commerce platforms.

If you can’t find the integration for your data source, you can connect it via a Custom API or by exporting it to Google Sheets docs or BigQuery data warehouse and adding it as a source.

Do I need a separate tool to visualize Magento data?

No, you don’t need any other tool to visualize data from your Magento analytics integration. Whatagraph is an all-in-one marketing performance monitoring and reporting platform that allows you to complete the entire data journey, from connecting sources to presenting actionable insights.

This makes Whatagraph a better choice than Magento integration solutions that provide only the connection functionality, so users need to use a separate tool to visualize their product information or inventory management insights.

How to connect Magento API to Whatagraph?

Whatagraph has a pre-built Magento connector, so you don’t have to purchase and configure third-party data connectors. Adding a new Magento source is simple:

1. Go to the Data Sources menu and locate Magento among the channels.

2. Click Connect an account in the next column.

3. Give your Magento account a name and enter the Api Url, Oauth Consumer Key, Oauth Consumer Secret, Oauth Access Token, and Oauth Access Token Secret.

4. Click Add account. All done.

You have successfully created a connection to your Magento API. Create a custom report or dashboard and add your Magento account as a source.

When you connect Magento storefront data to Whatagraph, you can organize datasets to get more granular insights by the order status, customer demographics, or loyalty programs. You can visualize data in various widgets and share the insights via automated email attachments or live links for near real-time access.

What is Magento 2 third-party API integration?

Magento 2 supports different integration of software systems from third-party via API such as PIM (Product Information Management), ERP (Enterprise Resource Planning), CRM (Customer Resource Management), etc. To integrate third-party software and services, you need Magento 2 web API, which you can build yourself or ask developers to help you.

Effortlessly create reports and dashboards

Magento Reporting Tool and Dashboard

What others think about Whatagraph

I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

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Mindaugas S., Marketing Consultant

Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

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Nico T., Media Planner

The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

Rasmus Bernt K., External Senior Management Consultant

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Rasmus Bernt K., External Senior Management Consultant

We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

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Stephanie S., Digital Director

We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

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John S., SEO Strategist

The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

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Erman E., Marketing Specialist

Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

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Brent N., Director of Operations

Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

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Orsolya S., Online Marketing Manager