Pinterest Ads Dashboard

Pinterest allows you to view your monthly spend to keep track of where and how your budget is being spent.

1. Log in to your Pinterest business account .

2. Click on the menu icon in the top left-hand corner of your screen.

3. Under Ads, select Reporting.

4. Click Last 7 days beside Data filters and select Last 30 days.

5. Scroll down to see a detailed breakdown of spend by campaign, ad group or ad.

This way of tracking ad spend is good for freelancers and startups with a handful of campaigns. However, if you want to organize your data, include campaign results from other PPC platforms, or scale up to tracking on hundreds of accounts in a month, you need a Pinterest Ads dashboard tool like Whatagraph that saves you time and automates most of the process.

The cost of Pinterest advertising depends on your goal. You can expect to pay between $2.00 to $5.00 per thousand impressions (CPM) if you're trying to build brand awareness. Boosting online engagement might cost you anywhere between $0.10 and $1.50 per engagement. Driving web traffic will also cost you between $0.10 and $1.50 per engagement.

A good CTR on Pinterest is not a fixed number. It can vary by industry, audience, and other factors. However, industry experts agree that an average CTR of 0.2% to 0.5% is acceptable.

Apart from Pinterest Ads, you can connect all popular PPCs like LinkedIn Ads and Google Ads, social media such as LinkedIn, Instagram, and Twitter, e-commerce platforms like Shopify and WooCommerce, SEO tools like Ahrefs, Semrush, and Google My Business, email marketing tools like Klaviyo and Mailchimp, Google Analytics 4, and CRMs like HubSpot and Salesforce.

If you can’t find the integration for your marketing data source, connect it via a Custom API or export it to Google Sheets docs or BigQuery data warehouse and add it as a source.

By focusing on the right metrics, you can gain insights into your campaign's performance, optimize your ad strategies, and ultimately achieve better results on Pinterest. These metrics are:

1. Impressions: Indicate the reach of your campaign. High impressions suggest that your ads are being seen by a broad audience.

2. Clicks: Show how engaging your ad is and if it compels users to take action. High click numbers indicate effective ad creative and targeting.

3. Click-Through Rate (CTR): Measures the effectiveness of your ad in generating interest. A higher CTR suggests that your ad resonates well with the audience.

4. Engagement Rate: Provides a comprehensive view of how users interact with your ad. A high engagement rate signifies strong ad performance.

5. Cost Per Click (CPC): Helps you understand the cost-effectiveness of your campaign. Lower CPC indicates that you are getting more clicks for your budget.

6. Cost Per Thousand Impressions (CPM): Useful for brand awareness campaigns. It helps in assessing how efficiently you are reaching a large audience.

7. Outbound clicks: Show how effective your ad is in driving traffic from Pinterest to your website. High outbound clicks suggest that your ad content is compelling enough to encourage users to leave Pinterest and visit your site.

8. Conversion Rate: Critical for evaluating the success of your ad in driving meaningful actions. A high conversion rate indicates that your ad is effective in achieving its objectives.

9. Total Conversion Value: Measures the return on investment (ROI) of your ad spend. Higher conversion value indicates a more profitable campaign.

10. Return on Ad Spend (ROAS): Provides a clear picture of your campaign's profitability. A higher ROAS indicates better financial performance.

11. Audience Insights: Helps refine targeting and understand who is engaging with your content, allowing for better optimization of future campaigns.

12. Video Completion Rate: Important for video ads, as it indicates how engaging your video content is.