Pinterest Ads Integration
Connect your Pinterest Ads data and use Whatagraph’s advanced visualization to analyze and share the performance of your ads campaigns. A fully managed Pinterest Ads integration pulls data directly from your account to our stunning custom reports. In a few clicks, understand the actions and demographics of people interacting with your ads. Visualize top promoted pins in media widgets along with CTR and other metrics. Blend and organize Pinterest Ads metrics before visualization to present only the most impactful endpoints. Share insights from your marketing data automatically as scheduled emails or live links.
Manage all your Pinterest Ads metrics via a direct connector to Pinterest Ads API
Blend your Pinterest Ads insights with data from other advertising platforms
Pinterest Ads metrics available instantly in Whatagraph
All
Pinterest Ads Pin Promotions
150Pinterest Ads Pin Promotions (Targeting)
13Pinterest Ads Keywords
13Pinterest Ads Ad Groups
13Pinterest Ads Advertisers
1
Search...
CPC (Cost per click)
CPE
CPM
Conversion quantity from search - clicks
Conversion quantity from search - engagements
Conversion quantity from search - views
Conversion quantity from unknown - clicks
Conversion quantity from unknown - engagements
Conversion quantity from unknown - views
Conversions
Cost per 2-second, 50% viewability video view
Cost per at least 95% completed video view
Cost per completed video view
Earned Pin clicks
Earned engagements
Earned impressions
Earned outbound clicks
Earned saves
Frequency
Gross pin clicks
Outbound clicks
Paid Pin clicks
Paid engagements
Paid impressions
Paid outbound clicks
Paid saves
Pin clicks
Reach
Saves
Search desktop action -> desktop conversion
Search desktop action -> mobile conversion
Search desktop action -> tablet conversion
Search mobile action -> desktop conversion
Search mobile action -> mobile conversion
Search mobile action -> tablet conversion
Search tablet action -> desktop conversion
Search tablet action -> mobile conversion
Search tablet action -> tablet conversion
Spend
Total 3-Second Video Views
Total conversion quantity
Total conversion value
Total save rate
Unknown desktop action -> [device type] conversion
Unknown mobile action -> [device type] conversion
Unknown tablet action -> [device type] conversion
Total saves rate
Impressions
Engagements
CTR (Click through rate)
Engagement rate
3-Second Video Views
Earned 3-Second Video Views
Earned average video play time
Earned video played at X%
Earned video starts
Earned video views
Paid average video play time
Paid video played at X%
Paid video starts
Paid video views
Add to cart [device type] action -> [device type] conversion
Click-through conversions (Add to cart)
Click-through value (Add to cart)
Conversion quantity from add to cart - [conversion type]
Engagement conversions (Add to cart)
Engagement value (Add to cart)
In-app CPA (Add to cart)
In-app ROAS (Add to cart)
In-app click-through conversions (Add to cart)
In-app conversions (Add to cart)
In-app engagement conversions (Add to cart)
In-app engagement order value (Add to cart)
In-app order value (Add to cart)
In-app view-through conversions (Add to cart)
In-app view-through order value (Add to cart)
View-through conversions (Add to cart)
View-through value (Add to cart)
Web CPA (Add to cart)
Web ROAS (Add to cart)
Web click-through conversions (Add to cart)
Web click-through order value (Add to cart)
Web conversions (Add to cart)
Web engagement conversions (Add to cart)
Web engagement order value (Add to cart)
Web order value (Add to cart)
Web view-through conversions (Add to cart)
Web view-through order value (Add to cart)
Click-through conversions (Unknown)
Click-through value (Unknown)
Engagement conversions (Unknown)
Engagement value (Unknown)
In-app CPA (Unknown)
In-app ROAS (Unknown)
In-app click-through conversions (Unknown)
In-app click-through order value (Unknown)
In-app conversions (Unknown)
In-app engagement conversions (Unknown)
In-app engagement order value (Unknown)
In-app order value (Unknown)
In-app view-through conversions (Unknown)
In-app view-through order value (Unknown)
Offline CPA (Unknown)
Offline ROAS (Unknown)
Offline click-through conversions (Unknown)
Offline click-through order value (Unknown)
Offline conversions (Unknown)
Offline engagement conversions (Unknown)
Offline engagement order value (Unknown)
Offline order value (Unknown)
Offline view-through conversions (Unknown)
Offline view-through order value (Unknown)
View-through conversions (Unknown)
View-through value (Unknown)
Web CPA (Unknown)
Web ROAS (Unknown)
Web click-through conversions (Unknown)
Web click-through order value (Unknown)
Web conversions (Unknown)
Web engagement conversions (Unknown)
Web engagement order value (Unknown)
Web order value (Unknown)
Web view-through conversions (Unknown)
Web view-through order value (Unknown)
Click-through conversions (Website search)
Click-through value (Website search)
Engagement conversions (Website search)
Engagement value (Website search)
In-app CPA (Website search)
In-app ROAS (Website search)
In-app click-through conversions (Website search)
In-app click-through order value (Website search)
In-app conversions (Website search)
In-app engagement conversions (Website search)
In-app engagement order value (Website search)
In-app order value (Website search)
In-app view-through conversions (Website search)
In-app view-through order value (Website search)
View-through conversions (Website search)
View-through value (Website search)
Web CPA (Website search)
Web ROAS (Website search)
Web click-through conversions (Website search)
Web click-through order value (Website search)
Web conversions (Website search)
Web engagement conversions (Website search)
Web engagement order value (Website search)
Web order value (Website search)
Web view-through conversions (Website search)
Web view-through order value (Website search)
Core metrics (56 metrics)
Video Engagement (18 metrics)
Add to cart (38 metrics)
App Install (28 metrics)
Check Out (53 metrics)
Category view (28 metrics)
Custom (38 metrics)
Lead (38 metrics)
Page visit (28 metrics)
Signup (48 metrics)
Watch Video (28 metrics)
Website Search (26 metrics)
Additional (36 metrics)
Core (58 metrics)
Video engagement (18 metrics)
App install (28 metrics)
Checkout (53 metrics)
Watch video (28 metrics)
Website search (26 metrics)
Same as in previous dimensions (465 metrics in total)
Check out related integrations:
Scalable Pinterest Ads data management with features built for agencies like yours
Frequently Asked Questions
Do I need Looker Studio to visualize Pinterest Ads data?
No, you don’t need Looker Studio (Google Data Studio) or any other tool to visualize your Pinterest Ads data. Whatagraph is an all-in-one marketing data platform to connect, organize, visualize, and share all your data. This sets Whatagraph apart from competitors that provide only the connection, so you need to use a separate visualization tool for marketing reporting.
On the other hand, Whatagraph lets you cover the whole data journey with one platform.
How to connect Pinterest Ads data to Whatagraph?
Whatagraph has a pre-built Pinterest Ads connector, so you don’t have to purchase and configure third-party data connectors. Adding a new Pinterest Ads source is simple:
1. Go to the Data Sources menu and locate Pinterest Ads among the channels.
2. Click Connect an account.
3. From there, you’ll be redirected to login to your Pinterest Business account.
4. Give your Pinterest Ads account a name.
5. All done. Create a custom report or dashboard and add your Pinterest Ads account as a source.
Once you connect Pinterest Ads API to Whatagraph, you can organize datasets to get more granular insights by device, campaign ID, date, etc. You can visualize data in various widgets and share the insights via automated email attachments or live links for near real-time access.
Can I export data from Pinterest Ads analytics reports?
Yes, you can export data as Excel spreadsheets or CSV files. This way, you can easily move it to Tableau, Power BI, or another business intelligence tool for further analysis.
What other marketing data sources can I connect with Whatagraph?
Apart from Pinterest Ads, you can connect a range of popular marketing platforms like Google Analytics 4, social media like Facebook Page and LinkedIn, PPC like Google Ads, Microsoft Advertising, LinkedIn Ads, CRMs like Salesforce and HubSpot, email marketing and e-commerce platforms like Shopify and BigCommerce.
If you can’t find the integration for your data source, you can connect it via a Custom API or by exporting it to Google Sheets or BigQuery data warehouse and adding it as a source.
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