Snapchat Ads Reporting Tool

Stay on top of your Snapchat Ads campaign performance with our Snapchat Ads reporting tool. Get all your KPIs in one place and transform them into actionable insights. Easily track and analyze your conversion metrics based on campaigns, ad sets, and ads. Turn performance metrics from your clients’ advertising platforms into actionable insights to help you reach goals, drive growth, and retain your clients. Build engaging visual Snapchat Ads reports in minutes and automate sharing through scheduled emails or live links.

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Snapchat Ads Reporting Tool for Marketers

You are in good company with 1,000+ marketing agencies and in-house teams worldwide

Effortlessly monitor, analyze, and report your Snapchat advertising campaigns

Automatically collect Snapchat Ads performance data for all KPIs

Connect your Snapchat Ads account directly to Whatagraph and automatically pull real-time data to your report. Break down the data from Snapchat into more manageable pieces. View individual campaigns, ad sets, specific ads, and demographic metrics to get a clear view of how your Snapchat ad strategy is performing. No more sheets, slides, or manual copy-pasting are needed. With our Snapchat Ads analytics tool, you can create amazing client or in-house reports in minutes.

Simplify cross-channel ad reporting

Do your clients advertise on multiple ad platforms in addition to Snapchat Ads? There is no need to use separate reporting tools, as Whatagraph has you covered. In a few clicks, add more sources to any report and easily build a cross-channel report that delivers a comprehensive advertising campaign analysis, not just for Snapchat Ads but other paid marketing platforms, too! Unify dimensions and metrics names from different PPC tools or blend data to effectively organize your report for easier reading.

Save time with automated report delivery and live links

Schedule your reports to be delivered at the same time whenever it suits your clients - daily, weekly, or monthly. Keep everyone in the loop with their Snapchat performance by sending them timely client reports on autopilot so you can focus on driving revenue and value to your clients. Share a link to a live Snapchat analytics report so clients and stakeholders can check their data whenever they want, even change the date range to see how metrics have changed. Need to analyze any specific KPIs? Export any widget or whole report in a spreadsheet format.

It’s good to be loved! Our clients are not shy about expressing it.

I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

Capterra verified review by

Mindaugas S., Marketing Consultant

Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

Capterra verified review by

Nico T., Media Planner

The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

Rasmus Bernt K., External Senior Management Consultant

Capterra verified review by

Rasmus Bernt K., External Senior Management Consultant

We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

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Stephanie S., Digital Director

We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

Capterra verified review by

John S., SEO Strategist

The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

Capterra verified review by

Erman E., Marketing Specialist

Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

Capterra verified review by

Brent N., Director of Operations

Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

Capterra verified review by

Orsolya S., Online Marketing Manager

All reporting features your agency needs

50+ sources to report

Create a true cross-channel digital marketing report in Whatagraph. Over 50 integrations for your cross-channel marketing campaigns.

Cross-channel reports

Combining cross-channel data is intuitive and takes a few clicks. Create a single client report for all channels instead of one report for each.

Full report automation

Schedule your reports at desired intervals or share a live link to a report so your clients can check for updates at any moment.

White-label reports

Customize colors and logos in each report to align it with your agency’s or clients’ branding and style.

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What is a Snapchat Ads reporting tool?

Snapchat Ads reporting tool is a marketing reporting software or data platform that allows marketers to track the performance of their Snap ads by tracking metrics such as ad spend, cost-per-click, click-through rate, and conversion rate. This tool should make the whole data collection, visualization, and report-sharing process seamless while also offering user-friendly cross-channel and advanced analytics capabilities.

Snapchat + Whatagraph: a perfect match for reporting at scale

Whatagraph allows you to seamlessly connect and consolidate data from your clients’ Snapchat Ads accounts into stunning reports that completely eliminate manual data entry and possible errors. Create hundreds of custom reports for your clients, organize them in neat folders, and send them out on autopilot.

Thanks to our Organize feature, you can blend Snapchat ads data with data from other paid advertising tools and have multi-channel performance insights in one report that refreshes data automatically every 15 minutes.

Easy-to-understand visual insights you gain through Whatagraph help you easily optimize your advertising channel mix, improve your PPC campaigns, and hit your marketing goals while making more informed strategic decisions. Visualize the content of your Top Snap with the selected metrics using our visual media widget.

Snapchat Ads reporting tool

How to see Snapchat insights with Whatagraph?

Building a stunning visual Snapchat Ads report in Whatagraph shouldn’t take more than 10 minutes.

Connect your Snapchat Ads data: When you log into Whatagraph, find Snapchat Ads among the available Data Sources and connect your Snapchat Ads account.

Build the report: Switch to the Report tab, click +New Report, and then Blank. Now, you can start dragging and dropping widgets from the sidebar, and they’ll conveniently stick to the grid. Before you do that, you should give your report a name and select a date for your data. You can move the widgets around and resize them to tell an intuitive data story as you move from the goal KPIs and high-level metrics to more granular data in tables, graphs, or charts. You can change the metrics and apply filters to every widget. In the same report-building environment, you can apply pre-built and custom rules to apply no-code transformation without affecting the underlying data to uncover deeper insights — and the change takes effect automatically in the widgets.

Automate the report: Once your report is done, click Automate Report in the Actions menu and select one of the pre-made date ranges from the calendar settings. Then, choose how often you want your report sent, the time, and the time zone. Choose whether you want to review the report before sending it or have it sent automatically without a review. Finally, enter the report recipients' email addresses at the bottom of the automation settings for your reports and click "Automate report".

Explore marketing automation and custom report features

Data blending

Combine metrics from multiple data sources in a widget or table to track cross-channel campaigns in one place.

Overview reports

Monitor your overall performance across regions or accounts and find new opportunities for growth.

Linked reports

Create team templates and connect as many reports as needed. Never again manually edit hundreds of similar reports one by one.

Customize metrics

Combine data from multiple sources, add margins, change currency, and more for any metric.

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Build insightful Snapchat Ads reports in minutes

Pick from over 300 Snapchat Ads metrics and create standalone Snapchat Ads reports or easily combine data from different integrations and build cross-channel reports in our Snapchat Ads reporting software.

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FAQs

All your questions answered. And if you can’t find it here, chat to our friendly team.

How do you track ads on Snapchat?

You can track ads on Snapchat by enabling the Snap Pixel in your Snapchat Ads Manager. Select “Manage Ads”, choose the ad set you’d like to track conversions for, and attach your Snap Pixel. You can analyze the results of your campaigns to compare attributed conversions and metrics like purchases, purchase value, and return on ad spend (ROAS).

However, if you want to organize your data, include campaign results from other PPC platforms, or scale up to tracking and reporting on hundreds of accounts in a month, you need a Snapchat data tool like Whatagraph that saves you time and automates most of the process.

What is the CPM for Snapchat Ads?

The average CPM (cost per thousand impressions) for Snapchat Ads is between $3 and 8$.

What is the CTR on Snapchat?

The CTR (click-through rate) on Snapchat is expressed as the swipe-up rate, representing your audience's responses to your CTAs. The average CTR for Snapchat ads is from 0.35% to 1.5%.

What other advertising and marketing platforms can I connect with Whatagraph?

Apart from Snapchat Ads, you can report and monitor performance metrics from popular marketing and advertising platforms like Google Analytics, Facebook Ads, Google Ads, social media like Instagram, TikTok, and Twitter, as well as SEO, email marketing, e-commerce, and CRM tools.

If you can’t find the integration for your data source, connect it via a Custom API or export it to Google Sheets docs or BigQuery data warehouse and add it as a source.

What are the key advertising metrics you should focus on Snapchat?

When assessing your ROAS on Snapchat Ads, you should keep an eye on the following metrics:

- Spend: The total amount you spend on the campaign so far.

- Impressions: The number of times your ad was displayed.

- CPM (cost per mile): The average cost per thousand impressions.

- View completions: The number of ads viewers watched to at least 97% completion.

- Average Screen Time: The average duration viewers spend watching your ads.

- CPV: The average cost per video view (lasting two seconds or more).

- Swipe Ups: The number of cases where viewers swiped up to view your attachment.

- Swipe Rate: The average frequency of viewers swiping up to view your attachment.

- eCPSU: The average cost per swipe up.