Snapchat Ads Integration

Connect your Snapchat Ads data and use Whatagraph’s advanced visualization to analyze and share the performance of your Snapchat Ads campaigns. A fully managed Snapchat Ads integration pulls data directly from your Snapchat Ads account to our stunning custom reports. Effortlessly analyze the attribution and other messaging that leads to most conversions. Blend and organize paid ads metrics before visualization to present only the most impactful data points. Share insights from your marketing data automatically as scheduled emails or live links.

Snapchat Ads API Integration
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Manage all your Snapchat Ads data with a direct connector to Snapchat Ads API

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Connect
Connect to your sources with a stable, native integration that doesn't break. No extra connectors or set up needed.
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Organize
Manage and transform your data without a single line of code. Ask AI to create custom blends, metrics, and dimensions.
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Visualize
Ask AI to create stunning reports from your cross-channel data in seconds. Customize reports instantly from just a screenshot or a prompt.
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Transfer to BigQuery
Move data from this source to BigQuery for safer storage and faster analytics. Easily set up automated data flow in Whatagraph.

Blend your Snapchat Ads metrics with actionable insights from other ad platforms

Quickly and securely combine demographics and conversion data from all your social advertising platforms. An out-of-the-box Snapchat Ads connector lets you link any Snapchat Ads source without help from developers and create a comprehensive analysis- or presentation-ready cross-channel display. Blend and organize your video views and swipe-ups for further campaign optimization. Automate the way you report to your clients or stakeholders.
Snapchat Ads Report
PPC Overview Report
Snapchat Ads Report

Snapchat Ads metrics available instantly in Whatagraph

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Spend
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Impressions
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Swipes
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View time
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Screen time
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Video views to 25%
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Video views to 50%
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Video views to 75%
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Video views completed
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Video view impressions
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Unique impressions
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Shares
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Saves
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Android installs
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Attachment frequency
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Average attachment view time
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Long form video views to 25%
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Long form video views to 50%
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Long form video views to 75%
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Total Attachment View Time
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Unique attachment impressions
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Long Form Video Views to completion
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Long Form Video Attachment Views
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Average Top Snap view time
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Average impressions per user
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iOS installs
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Swipe up percent
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Total app installs
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Video views time based
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View views 15sec
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Story opens
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Story completes
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Position impressions
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Position uniques
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Position frequency
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Position screen time
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Position swipe up percent
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Average view time story position
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Paid impressions
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Earned impressions
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Total impressions
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Native Leads
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Attachment impressions
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Average Top Snap Screen view time
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Play Time

Explore marketing automation and custom report features

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Linked reports
Create team templates and connect as many reports as needed. Never again manually edit hundreds of similar reports one by one.
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Data blending
Combine metrics from multiple data sources in a widget or table to track cross-channel campaigns in one place.
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Overview reports
Monitor your overall performance across regions or accounts and find new opportunities for growth.
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Custom branding
Implement custom color themes and logos. Remove all mentions of Whatagraph and connect your custom domain.

Frequently Asked Questions

All your questions answered. And if you can’t find it here, chat to our friendly team.

What other marketing data sources can I connect alongside Snapchat Ads?

Apart from Snapchat Ads sources, you can connect other paid ads tools like Google Ads and Amazon Advertising, Google Analytics 4, social media like Facebook Page and Instagram, SEO tools like Semrush and Ahrefs, CRMs like Salesforce and HubSpot, e-commerce platforms like Shopify and WooCommerce, and email marketing apps like Mailchimp and Klaiviyo.

If you can’t find the integration for your data source, you can connect it via a Custom API or export it to Google Sheets docs or BigQuery data warehouse and add it as a source.

Do I need a separate tool to visualize Snapchat Ads data?

No, you don’t need any other tool to visualize your Snapchat Ads data. Whatagraph is an all-in-one marketing data platform to connect, organize, visualize, and share all your data.

This makes Whatagraph a better choice than other data platforms that provide only the connection functionality, so users need to use a separate reporting platform to visualize ad performance data. Having one platform to connect, organize, visualize, and share insights from your marketing data saves time and allows faster decision-making.

How to connect Snapchat Ads API to Whatagraph?

Whatagraph has a pre-built Snapchat Ads connector, so you don’t have to purchase and configure third-party data connectors. Adding a new Snapchat Ads source is simple:

1. Go to the Data Sources menu and locate Snapchat Ads among the channels.

2. Click +Add new in the Accounts column.

3. Give your Snapchat Ads account a name and click Add account

4. From there, you’ll be redirected to log in to your Snapchat Ads account

​5. All done.

You have successfully created a new integration to your Snapchat marketing API, which allows you to use Snapchat Ads data in your reports and dashboards.

When you connect data from your account to Whatagraph, you can organize ad sets to get more granular insights into your snap ads performance. You can visualize data in various widgets and share the insights via automated email attachments or live links for near real-time access.

What is Snapchat Conversions API?

Snapchat Conversions API is a structured privacy-first interface that allows you to directly pass web, app, and offline events to Snapchat via a server-to-server integration. This allows you to optimize your ad campaigns and improve your targeting.

Snapchat allows you to send marketing data in two different methods:

- Direct integration: involves a developer but gives you the most control over your integration process.

- Partner integration: if you already work with one of Snapchat's partner platforms, you can set up the Conversions API through a partner integration.

In either case, server events behave similarly to events sent via other solutions, like Snap Pixel (SDK).

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The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

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Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

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