SEO Dashboard Template

Present your client’s KPIs in real-time and highlight the current status of your SEO initiatives. Try Whatagraph and see how easy it is to track data from different data sources. Organic CTR, organic traffic, branded and non-branded search terms and changes in keyword rankings - these are just some of the metrics you can report on. Choose the KPIs that are important to your clients' businesses and present them with data that they can understand, learn from, and use to help guide your keyword research and digital marketing efforts.

    Whatagraph - SEO Reporting Dashboards for Agencies and Marketers To Monitor Client KPIs
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    What Is an SEO Analytics Dashboard?

    An SEO analytics dashboard is a live dashboard that contains all your most important SEO metrics and KPIs. It lets SEO managers, marketers and anyone else assess the success of their SEO campaigns at a single glance.

    An SEO analytics dashboard usually contains data on organic traffic, keyword rankings and movements, new and lost backlinks, technical SEO aspects such as page loading speed and more. It's a place to find all of your SEO data updated in real-time without going to several different dashboards at once.

    Search Engine Performance Metrics Displayed in a Way That Your Clients Understand

    Dashboard templates for Effortless SEO reporting

    SEO overview; WEB traffic report; Google Analytics report; Mobile eCommerce overview; Ahrefs link/backlink status report… etc. These, and many more, pre-made SEO templates are waiting for you in Whatagraph. They all include the most commonly used KPIs and metrics by agencies like yours all around the world. Grab the report template, and make some edits to have the SEO reporting dashboard truly your own. 

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    Track SEO analytics with a detailed report.

    White-label Marketing Dashboards for a Fully Customized Client Experience

    With Whatagraph, you can completely personalize your SEO reporting dashboards. Within the dashboard, you can change the fonts, colors and designs. Use white-label reporting to remove the Whatagraph logo and domain from your dashboards and make them truly on-brand. For fully customized reports for your clients, you can even send custom dashboards with your own domain in the URL.

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    Track SEO analytics with a detailed report.

    More Than Google Analytics - Integrations With the Best SEO Tools in the Game

    Running multiple paid campaigns across different marketing channels? Google search console (GSC), Google Analytics, SEMRush and Ahrefs? No problem, our SEO reporting dashboards can deal with complex data. Connect your client’s data sources from the 40+ available integrations in Whatagraph. Provide your clients with a complete overview of your SEO efforts and their results.

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    Track SEO analytics with a detailed report.

    Connect multiple data sources for incredible data visualizations

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    All reporting features your agency needs

    45+ data sources

    Create a true cross-channel digital marketing dashboard in Whatagraph. Over 45 integrations for your cross-channel marketing campaigns.

    Cross-channel reports

    Combining cross-channel data is intuitive and takes a few clicks. Create a single client report for all channels instead of one report for each.

    Full report automation

    Schedule your reports at desired intervals or share a live link to a report so your clients can check for updates at any moment.

    White-label reports

    Customize colors and logos in each report to align it with your agency’s or clients’ branding and style.


    All your questions answered. And if you can’t find it here, chat to our friendly team.

    What are the best metrics to include in an SEO reporting dashboard?
    There are many valuable SEO metrics and KPIs to keep track of. Here is a list of the SEO data that you should definitely consider tracking:

    • Organic search traffic;
    • Organic search funnel;
    • Organic traffic compared to the previous year;
    • Backlinks;
    • Bounce rate;
    • Keyword rankings
    • SERP;
    • CPC pricing;
    • Average position;
    • Conversion rate;
    • Top landing pages.
    How can I create an SEO reporting dashboard in Whatagraph?
    • Create a Whatagraph account;
    • Go to a pre-made templates gallery;
    • Choose the needed template ;
    • Connect all the needed tools to pull the data from;
    • Pull analytics data from those data sources;
    • That’s it. You can start reporting on your SEO performance with our dashboard.

    What’s the difference between an SEO report and an SEO dashboard?
    SEO report focuses on historical and real-time data. It provides an overall overview of your SEO strategy and presents customer behaviour trends with graphs and widgets and other types of data visualization.

    SEO dashboard, on the other hand, only focuses on real-time data. Meaning, that it provides only the most recent data and the status of your marketing strategy.

    It’s good to be loved! Our clients are not shy about expressing it.

    I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

    Mindaugas S., Marketing Consultant Capterra logo for Whatagraph review

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    Mindaugas S., Marketing Consultant

    Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

    Nico T., Media Planner Capterra logo for Whatagraph review

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    Nico T., Media Planner

    The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

    Rasmus Bernt K., External Senior Management Consultant Capterra logo for Whatagraph review

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    Rasmus Bernt K., External Senior Management Consultant

    We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

    Stephanie S., Digital Director Capterra logo for Whatagraph review

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    Stephanie S., Digital Director

    We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

    John S., SEO Strategist Capterra logo for Whatagraph review

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    John S., SEO Strategist

    The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

    Erman E., Marketing Specialist Capterra logo for Whatagraph review

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    Erman E., Marketing Specialist

    Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

    Brent N., Director of Operations Capterra logo for Whatagraph review

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    Brent N., Director of Operations

    Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

    Orsolya S., Online Marketing Manager Capterra logo for Whatagraph review

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    Orsolya S., Online Marketing Manager

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    Cross channel reporting template with Whatagraph