What is a YouTube analytics report template?
A YouTube analytics report template is a preset document that allows marketing agencies to quickly and accurately connect data from their clients’ YouTube accounts and get a detailed view of channel and video performance, which is essential for shaping effective video marketing strategies. In the case of Whatagraph’s templates, apart from YouTube data sources, you can enrich the report with data from any 50+ integrated sources and save any customization as a new user template. You can then share the reports via scheduled emails or live links.
Why should you use a YouTube analytics report template?
Manually building each client report takes a lot of time. For an agency that services tens of clients and their YouTube accounts, reporting on all the important metrics for each campaign down to a single post takes costly work hours that should be spent on winning new business.
A report template, on the other hand, saves you time by connecting all the relevant data from each client’s Instagram source and presenting it in a single marketing report. The only thing that remains is for you to add your comments and recommendations for the next steps for each client and schedule an automated send-out.
Our YouTube analytics report template is a scalable solution for marketing agencies and in-house teams. By making small adjustments, you can adapt the template to every client's needs — even linking more of them and editing them in bulk.
What can our YouTube template tell you?
Subscribers trends
The first piece of information that clients would probably like to know is how many subscribers they gained and lost in a month, week, quarter, or any other reporting period. Whatagraph’s template has an intuitive bar chart widget that clearly shows how many visitors subscribed and how many unsubscribed (cumulatively) throughout a month or other period of interest. For a more high-level peek, there are standard single-value widgets for Subscribers Gained and Subscribers Lost.
Video views and average watch time
Views tell you how many times a video has been watched on YouTube in total. A high view count is an indicator of good reach and content visibility. The number of Views is also an indicator of more favorable performance metrics, such as clicking a link to a signup. If your clients monetize their YouTube channels, a high view count may translate into a higher number of monetized playbacks and, subsequently, revenue.
A low number of views, on the other hand, tells you that you should share videos on other social media platforms, email newsletters, and websites. Any reported content can also lower your visibility and channel reputation. Always make sure the videos follow the community guidelines.
Average view duration measures the average time viewers spend watching your client’s video. This is an engagement metric that can help you assess whether the audience is finding the content interesting and useful or, in other words, whether the videos are engaging enough.
To make this marketing data useful, single out the top-watched video or playlist and try to identify what specific topic resonates with the viewers. Also, take into consideration the video format. Some demographics may prefer YouTube Shorts to longer videos with time stamps. You can use these insights to adjust the marketing strategy.
A low video duration, on the other hand, may result from low video production quality or the video being too long for viewers who came for knowledge and information. A line graph that shows both Views and Avg. View Duration over time, helps you assess the overall trend.
Top performing videos
The content performance section lets your clients quickly see what kind of engagement each YouTube video received from their followers. The media widgets display the video creative and engagement metrics of your choice—how many people clicked on each video, how many times the post was shared, the number of reactions to comments, the number of times videos were played, and more. This allows you to show your clients what kinds of video work so you can tell them you plan to release more posts of a similar composition in the future.
Benefits of consolidating YouTube advertising analytics
Using Whatagraph as your YouTube analytics tracker has many advantages, including:
Real-time analytics: With the YouTube ads report template, you can easily create live reports to monitor channel performance in near real-time. You can track video views and watch time and gain insights into viewer engagement and retention minutes after videos are released. You can also leverage YouTube ads analytics to track engagement metrics, such as likes, comments, and shares. This enables you to determine the immediate impact your ad content has on the audience.
Customizable templates: You can customize any YouTube analytics reports to whichever format you like to fit the data points you want to analyze. Adjust the visualizations, metrics, and appearances to suit your style and needs. You can also add custom notes and explanations for every client.
Save time with pre-made templates: Pick our YouTube ads analytics report templates and skip manually setting things up. Just follow a few steps to connect your YouTube account and start getting insights right away. Link multiple YouTube reports to a master template and edit them in bulk. Save any custom reports you create or even just report widgets as new templates.
Monetization insights: Our YouTube analytics report template can give you detailed information on premium earnings, ad revenue, and other income sources through YouTube ad tracking. This way, you can pinpoint the most profitable content and strategies and give them more attention.
Full channel optimization: By adding YouTube ads performance analytics section to your report, you can gain full insight into your YouTube channel, by visualizing metrics such as Average CTR, Cost per View (CPV), and ROAS. The information can help you optimize the channel for higher visibility, engagement, and performance.
