YouTube Integration

Connect your YouTube data and use Whatagraph’s advanced visualization to analyze and share the performance of your YouTube video campaigns. A fully managed YouTube integration pulls data directly from your YouTube channel to our stunning custom reports. Effortlessly analyze engagement, impressions, unique viewers, and other data relevant to the performance of your YouTube content. Blend and organize your data to get insights faster. Combine YouTube metrics with data from your social media or other marketing tools. Automate the way you report to your clients or stakeholders.

YouTube API Integration
58K
reports built monthly
45+
native integrations
2000+
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Manage all your YouTube data with a direct connector to YouTube API

Native integration
Native integration
Ready-made connection. No extra set up or connectors needed. Just log in and plug data into your reports and dashboards.
Organize
Organize
Manage and transform your data without a single line of code. Blend, unify, and group data with ease.
Visualize
Visualize
Create stunning visualizations of your cross-channel data. Quickly turn it into full reports, graphs, charts, funnels, and tables.
Transfer to BigQuery
Transfer to BigQuery
Move data from this source to BigQuery for safer storage and faster analytics. Easily set up automated data flow in Whatagraph.

Blend your YouTube metrics with data from other social media

Quickly and securely combine your YouTube data with metrics from all your social media and digital marketing platforms. An out-of-the-box YouTube connector lets you link any YouTube source without coding and create a comprehensive analysis- or presentation-ready cross-channel display. Organize the connected data. Visualize insights from top-performing channels and podcasts: subscriptions, tracking, watch time, video views, average view duration, and more in one stunning dashboard. Share the YouTube playback data with clients or stakeholders via scheduled emails or live links.
YouTube Report
Social Media Overview Report
YouTube Report

YouTube metrics available instantly in Whatagraph

YouTube Account Performance

47

YouTube Video Performance

35
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Find a metric for you

Check out related integrations:

Explore marketing automation and custom report features

Linked reports
Linked reports
Create team templates and connect as many reports as needed. Never again manually edit hundreds of similar reports one by one.
Overview reports
Overview reports
Monitor your overall performance across regions or accounts and find new opportunities for growth.
Custom branding
Custom branding
Add any logos, color themes, and link reports to your own domain name.
Data blending
Data blending
Combine metrics from multiple data sources in a widget or table to track cross-channel campaigns in one place.

FAQs

All your questions answered. And if you can’t find it here, chat to our friendly team.

Is YouTube integration available in all pricing plans?

Yes, YouTube integration is available in all pricing plans, along with 45+ more integrations.

Do I need a separate tool to visualize YouTube data?

No, you don’t need any other tool to visualize your YouTube data. Whatagraph is an all-in-one marketing data platform to connect, organize, visualize, and share all your data.

 

This makes Whatagraph a better choice than other data platforms that provide only the connection functionality, so users need to use a separate tool to visualize their marketing data. Having one platform to connect, organize, visualize, and share insights from your marketing data saves time and allows for faster decision-making.

What other marketing data sources can I connect alongside YouTube?

Apart from YouTube sources, you can connect other social media tools like Facebook Page, Instagram, and TikTok, Google Analytics 4, SEO tools, paid advertising platforms like Google Ads and Amazon Advertising, CRMs like Salesforce and HubSpot, email marketing apps like Mailchimp and Klaiviyo.


If you can’t find the integration for your data source, you can connect it via a Custom API or export it to Google Sheets docs or BigQuery data warehouse and add it as a source.

How to connect YouTube API to Whatagraph?

Whatagraph has a pre-built YouTube connector, so you don’t have to purchase and configure third-party data connectors. Adding a new YouTube source is simple:

 

1. Go to the Data Sources menu and locate YouTube among the channels

 

2. Click +Add new in the Accounts column

 

3. Give your YouTube account a name and click Add account

 

4. From there, you’ll be redirected to log in into your YouTube account 

 

 ​5. All done
 

You have successfully created a connection to your YouTube API. Create a custom report or dashboard and add your YouTube account as a source.

 

When you connect data from your YouTube account to Whatagraph, you can organize datasets to get more granular insights by regions, subscribers demographics, etc. You can visualize data in various widgets and share the insights via automated email attachments or live links for near real-time access.

What others think about Whatagraph

I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

Mindaugas S., Marketing ConsultantCapterra logo for Whatagraph review

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Mindaugas S., Marketing Consultant

Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

Nico T., Media PlannerCapterra logo for Whatagraph review

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Nico T., Media Planner

The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

Rasmus Bernt K., External Senior Management ConsultantCapterra logo for Whatagraph review

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Rasmus Bernt K., External Senior Management Consultant

We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

Stephanie S., Digital DirectorCapterra logo for Whatagraph review

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Stephanie S., Digital Director

We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

John S., SEO StrategistCapterra logo for Whatagraph review

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John S., SEO Strategist

The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

Erman E., Marketing SpecialistCapterra logo for Whatagraph review

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Erman E., Marketing Specialist

Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

Brent N., Director of OperationsCapterra logo for Whatagraph review

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Brent N., Director of Operations

Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

Orsolya S., Online Marketing ManagerCapterra logo for Whatagraph review

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Orsolya S., Online Marketing Manager