White Label SEO Report

Deliver professional white-label SEO reports with impressive customization options. Proudly display your company colors while showing clients their keyword rankings, top-performing pages, conversions from organic, or other metrics to showcase the success of your SEO efforts. Whatagraphs white-label functionality gives you complete control over the look and feel of your SEO reports. Make every report look as a part of your agency’s website and host it on a white-label domain.

White-Label SEO Report for Marketers
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Fully branded SEO reports for marketing agencies and freelancers

User-friendly SEO performance data in a few clicks

Create custom-branded SEO reports that your clients will understand instantly. Whether you use the template or build a custom report from scratch, every feature is made to be intuitive and easy to use. Customize each data visualization widget with dimensions, metrics, and custom filtering to show exactly those SEO data points you need. Blend metrics from several data sources. Group results by campaign or landing page for a more organized view.

User-friendly SEO performance data in a few clicks - White Label SEO Report

Data from all your SEO tools in one branded report

Connect your SEO data sources to the report, and the data pours in automatically. Thanks to pre-built integrations with 50 marketing data tools, there’s nothing to manage and re-run. Need to add more sources? Connect new platform accounts in just a few clicks, and they’ll become instantly available for all your SEO reports. No direct integration for your SEO tool? Build a connection to Whatagraph's API or export your data into Google Sheets or Google BigQuery and connect them as a source.

Data from all your SEO tools in one branded report - White Label SEO Report

No limits to report customizations

Customize your SEO reports to match your brand identity - Your clients won’t see Whatagraph mentioned anywhere in the report. Instead, show them your agency’s name, logo, brand color scheme, and text style. Host custom branded seo client reports on your own domain. Your agency’s branding and a custom URL make your live reports look and feel like a part of your website. Use client-specific headers and messaging on every SEO report for the ultimate customer experience.

No limits to report customizations - White Label SEO Report

All reporting features your agency needs

Cross-channel reports

Combining cross-channel data is intuitive and takes a few clicks. Create a single client report for all channels instead of one report for each.

Full report automation

Schedule your reports at desired intervals or share a live link to a report so your clients can check for updates at any moment.

White-label reports

Customize colors and logos in each report to align it with your agency’s or clients’ branding and style.

50+ sources to report

Create a true cross-channel digital marketing report in Whatagraph. Over 50 integrations for your cross-channel marketing campaigns.

Display your SEO agency’s logo and colors

Our white label SEO reporting tool lets you use your brand color scheme and logo to make the report look like your designer created it from scratch. Configure each report with a pre-saved color template, matching your agency’s exact colors for different chart fields, accents, and many other formats. Customize each SEO report separately or apply your own branding across the entire reporting solution for seamless brand identity.

Display your SEO agency’s logo and colors - White Label SEO Report

Create a 100% custom SEO reporting experience

Present your client’s search engine optimization KPIs and metrics in any way you want. Group your client’s SEO audit data by logical sections — organic traffic, keyword research, backlinks, local SEO. Add filters or custom calculations to present only relevant data points for your client’s growth. Include headings, notes, and even emojis to make your report more engaging. Create a rule to automatically translate dimension and metric names into the recipient’s native language. Save any data visualization or report page you customize as a template for future use.  

Create a 100% custom SEO reporting experience - White Label SEO Report

Save time reporting SEO service results

Schedule your white-label SEO reports to be delivered whenever your clients’ need them - daily, weekly, or monthly. Keep everyone in the loop with their SEO campaign performance by sending them professional PDF reports on autopilot. This way, you can focus on driving organic traffic and website audits for your clients while they can focus on timely and accurate decision-making. Earn back billable hours to focus on what is really important — acquiring new clients and optimizing ongoing campaigns.

Save time reporting SEO service results - White Label SEO Report

Integrate data from all your SEO tools

Whatagraph connects data from all your SEO platforms and tools (we have 55+ integrations!) and aggregates it in a single report. No matter how many platforms your client uses, get all their results in Whatagraph with just a few clicks.

Benefits of using our white label SEO reports for agencies

White label SEO reports allow digital marketing agencies to deliver high-quality, branded reports without the need for extensive in-house development, however, there’s much more gain apart from custom reporting experience.

More efficient time and resource use

White label SEO reports are built as templates that are ready to use, saving your agency a significant time on report creation. Instead of spending hours designing reports from scratch, you can focus on analyzing data and planning new campaigns. As your agency grows and takes on more clients, your need for consistent and timely reporting increases. Our white-label SEO analysis tool is a scalable solution that allows you to handle a larger number of clients without compromising the quality or consistency of your reports.

Professional report presentation

You can fully customize our white-label SEO reports with your agency’s branding, including logos, color schemes, and page orientation. This gives the final report a professional look that mirrors the agency’s identity, boosting the agency’s brand in the client's eyes. What’s more, white label SEO reporting ensures that all your clients receive reports in a consistent style and format. This allows them to easily understand every next report and compare them over time.

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Improved client relationships

Every agency can customize white label reports to meet the specific needs and preferences of each client. When you focus on the metrics that matter most to each client, you deliver more relevant and meaningful reports, strengthening the agency-client relationship. A clear, well-structured report will become another asset for building trust with clients. When they realize that your agency is regularly delivering detailed, branded reports, they are more likely to see you as a reliable partner committed to their success.

Cost-effective solution

Developing a custom reporting solution from scratch is expensive, especially for smaller agencies. Our white-label SEO report is a cost-effective alternative, as you can create as many high-quality customizable reports as possible without the need for expensive software development, design, and testing resources. By outsourcing the reporting function to a professional white label SEO reporting tool, you can focus your time and budget on core services such as site audits, strategy development, and agency growth.

Advanced reporting features

Apart from white-label features, our solution offers advanced features that improve the quality of your reports and provide clients with deeper insights into their SEO performance. In addition to several SEO software, we have integrations with popular social media, PPC, email marketing, and other platforms you need to create the big picture of a client’s marketing landscape. Automated reports, custom domain, the ability to organize data without any coding, and multiple time-saving features, set us apart from the competition.

Faster turnaround time

You can generate our white label SEO reports with just a few clicks. Such a fast turnaround is especially beneficial to agencies that need to deliver regular updates to clients or respond quickly to clients requests for a specific graph or table. And since many white label SEO platforms offer automation features, agencies can easily set workflows that send reports at regular intervals, without additional effort from the team.

Whatagraph enables you to automate the whole reporting process so that your clients and stakeholders get monthly, weekly, or daily reports without your intervention. Once the process is set up, the data is extracted automatically, and the software sends scheduled emails to pre-set addresses at precisely selected times and the chosen frequency.

Competitive advantage

By providing high-quality, branded reports, your agency can differentiate itself from competitors who may offer less customized or less consistent reporting. This added value can be a key selling point when pitching to potential clients. Regular, detailed reporting helps keep your clients engaged and informed about the progress of their SEO campaigns. This transparency can lead to higher client satisfaction and retention, as clients are more likely to continue working with an agency that consistently demonstrates its value.

How agencies can use white label SEO reports as an extra source of revenue

White label SEO reports are not just tools for improving client communication — they can also be strategically used as an additional revenue stream for your SEO agency. By offering customized, high-value reports as standalone products, premium services, or bundled with other offerings, you can enlarge your service portfolio, improve client retention, and boost profitability. Here are a few ideas:

1. Offer premium reporting packages: Create tiered service packages where clients pay extra for more detailed and customized white label SEO reports. For example, a basic package might include a standard monthly report, while premium packages could offer weekly reports with in-depth analysis, competitor benchmarking, and actionable insights. The best part? Even if clients are on a basic SEO service plan, you can offer white label SEO reports as an add-on service.

2. Resell to other agencies: When you pay for advanced reporting capabilities, you can resell your white-label reports to smaller agencies or resources who may not have the resources to create such reports themselves. By becoming a reporting provider, you can generate additional revenue without expanding your client base directly. Form partnerships with other marketing agencies that can offer your reports as part of their service offerings.

Sell your SEO reports - White Label SEO Report

3. Charge for regular SEO audits: Offer in-depth SEO audits as part of the regular review process, together with white-label reports with detailed findings and recommendations. Sell these audits as standalone services or part of a larger SEO management package. Many clients need comprehensive SEO audits to establish a baseline.

4. Use reports as lead magnets: Send potential clients a free initial SEO report as lead magnets. Use it to highlight areas for improvement and demonstrate your agency’s expertise. After the initial report, offer ongoing, more detailed reporting services as a paid service.

5. Subscription-based reporting: Launch a service where you provide white label SEO reports on subscription — clients pay a fee to receive regular detailed reports while you get a steady stream of income and a potentially long-term relationship with the client. You can also create different subscription tiers based on the level of details and frequency of reports.

FAQs

All your questions answered. And if you can’t find it here, chat to our friendly team.

What are white label SEO reports

White-label SEO reports are custom reporting documents that contain valuable data about a client's website’s organic performance without referring to specific tools and platforms used to create them. Instead the report allows users to customize it with their branding elements and focus on highlighting results of their SEO campaign and delivering a custom experience for each client.

What are the best white label SEO reports?

The best white label SEO reports are those that provide most value for agencies that use them. Here are some of the features of the best ones:

Ease of use: Anyone can quickly learn how to use and customize them to individual client needs.

Engaging visualization: The report should include attractive visual elements that make it easy for agencies to present trends in SEO data. Many white label SEO reporting tools allow you to customize the color of the chart fields as well.

Professional presentation: Whether you use a pre-built template from a library and drag-and-drop additional data into it or build the whole report from scratch, your final report must be professional, decluttered, and easy to read.

Integration capabilities: Your white-label SEO report should have great integration capabilities, not only with SEO audit, rank tracking, and on-page SEO tools but also integrations that allow you to streamline connecting data from other digital marketing tools and platforms.

Report capacity: There should be no limit to the number of reports you create. As your agency grows it’s normal to expect that the reporting requirements will increase, however the tool you choose for SEO reports shouldn’t limit you in any way.

Pricing: As already mentioned, you should be able to create as many SEO reports as you like for a fixed pricing fee. However, pricing should be transparent and professionally tiered so you know exactly what you are getting in which package, with optional add-ons or additional credits for specific features. 

What does white labeling mean in SEO?

White labeling in SEO usually involves hiring an outside contractor or paying an agency to produce a white-label SEO reporting tool which you can use or create reports under your brand. In another sense, your agency may offer SEO services to a client, but those services are provided by another company under your brand.

Why white label SEO reporting is important?

White-label SEO reporting is important because it allows agencies to track progress and deliver results in a customized and personalized way that shows commitment and professionalism. This improves client satisfaction, brand trust, and loyalty, which ultimately leads to better client retention.

What should brand SEO reports include?

Brand SEO reports should include key metrics such as keyword rankings in SERPs, traffic, conversion, website health score, and backlink data to give clients an overall overview of a website’s performance. You may include different metrics for individual clients based on your agreement.

It’s good to be loved! Our clients are not shy about expressing it.

I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

Mindaugas S., Marketing Consultant Capterra logo for Whatagraph review

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Mindaugas S., Marketing Consultant

Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

Nico T., Media Planner Capterra logo for Whatagraph review

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Nico T., Media Planner

The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

Rasmus Bernt K., External Senior Management Consultant Capterra logo for Whatagraph review

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Rasmus Bernt K., External Senior Management Consultant

We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

Stephanie S., Digital Director Capterra logo for Whatagraph review

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Stephanie S., Digital Director

We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

John S., SEO Strategist Capterra logo for Whatagraph review

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John S., SEO Strategist

The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

Erman E., Marketing Specialist Capterra logo for Whatagraph review

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Erman E., Marketing Specialist

Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

Brent N., Director of Operations Capterra logo for Whatagraph review

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Brent N., Director of Operations

Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

Orsolya S., Online Marketing Manager Capterra logo for Whatagraph review

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Orsolya S., Online Marketing Manager