Ahrefs Dashboard and Reporting Software

Monitor and report your client’s SEO performance with our Ahrefs reporting software. Get all your KPIs in one place and transform them into actionable insights. Easily track and analyze your SEO metrics, such as organic traffic, domain rating, and backlinks, with our Ahrefs dashboard. Connect the world’s leading tool for keyword research, and backlink analysis to build engaging search engine optimization reports in minutes. Automate report sharing through scheduled emails or live links.

Ahrefs Dashboard and Reporting Software for Marketers
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Pre-built Ahrefs analytics dashboard template to monitor and share all your organic performance

Deep Ahrefs analytics with simple data insights

Turn organic search metrics from your Ahrefs account into actionable insights to help you reach goals, drive growth, and retain your clients. Our Ahrefs report template comes pre-loaded with the essential widgets to track your clients’ backlinks, broken links, and referring domains, plus 80 more graphs, tables, and other widgets to choose from. Dive deep into backlink analysis while reporting clear and straightforward metrics to clients. No matter which side of the dashboard you are sitting on, everything is presented in a clean and intuitive interface.

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Deep Ahrefs analytics with simple data insights

Ahrefs reporting tool for agencies

Our all-in-one platform for performance monitoring and reporting is ideal for large marketing agencies. Save time each day by automatically reporting relevant Ahrefs metrics to every client alongside your other SEO and digital marketing channels. Share all insights in an intuitive custom Ahrefs analytics dashboard with stunning visualizations, and stop syncing with countless reporting and data tools each time you need to send a report.

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Ahrefs reporting tool for agencies

Automated Ahrefs reporting and time-saving features

Streamline your client report process with our Ahrefs report generator. Pull data directly from your Ahrefs account to our Ahrefs analytics report template. Customize each client's SEO report in seconds via a drag-and-drop interface, then schedule them to send daily, weekly, monthly, or quarterly. Add a review step before the automated send out. Edit up to hundreds of reports at once using a master template. Save any widget or new report page as a new template.

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Automated Ahrefs reporting and time-saving features

It’s good to be loved! Our clients are not shy about expressing it.

I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

Mindaugas S., Marketing Consultant Capterra logo for Whatagraph review

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Mindaugas S., Marketing Consultant

Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

Nico T., Media Planner Capterra logo for Whatagraph review

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Nico T., Media Planner

The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

Rasmus Bernt K., External Senior Management Consultant Capterra logo for Whatagraph review

Capterra verified review by

Rasmus Bernt K., External Senior Management Consultant

We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

Stephanie S., Digital Director Capterra logo for Whatagraph review

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Stephanie S., Digital Director

We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

John S., SEO Strategist Capterra logo for Whatagraph review

Capterra verified review by

John S., SEO Strategist

The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

Erman E., Marketing Specialist Capterra logo for Whatagraph review

Capterra verified review by

Erman E., Marketing Specialist

Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

Brent N., Director of Operations Capterra logo for Whatagraph review

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Brent N., Director of Operations

Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

Orsolya S., Online Marketing Manager Capterra logo for Whatagraph review

Capterra verified review by

Orsolya S., Online Marketing Manager

Whatagraph’s ready-to-use dashboard template comes with the essential Ahrefs marketing metrics, while the data populates automatically with the latest values.

The complete report of your client’s online presence

A solid backlink profile is just part of a healthy SEO strategy. Whatagraph allows you to easily add data from Google Analytics, GSC, and other rank tracker tools to your Ahrefs reports and create an integrated SEO reporting platform. Include keyword rankings from Semrush, engagement, and local traffic from Google My Business. A holistic view of each client’s online presence helps you identify on-page SEO issues and optimize their website health and performance. But why stop at SEO? Connect analytics data from social media, PPC, email marketing, and CRM sources for a complete picture for every client.

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The complete report of your client’s online presence

White label Ahrefs reports

Every Ahrefs report and dashboard can ship with your agency’s branding. Add your logo, color, scheme, URL, and even your own domain for the client login screen and emailing reports. Show your clients your agency’s branding instead of ours. Client’s prefer their own branding? Easily adapt our white label Ahrefs dashboard to include different logos and themes for every single client.

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White label Ahrefs reports

Share Ahrefs SEO reports in a few clicks

Your clients rarely read reports? Our Ahrefs SEO report template has everything you need to make your reports actionable and engaging to clients. Add notes, explanations, media widgets, and comments to every report or dashboard you create. Explain Ahrefs data to clients and demonstrate value by highlighting your agency’s achievements across each marketing and SEO channel. Share any Ahrefs analytics dashboard via a live link so your clients can directly check the results of your hard work whenever they want.

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Share Ahrefs SEO reports in a few clicks

All reporting features your agency needs

Cross-channel reports

Combining cross-channel data is intuitive and takes a few clicks. Create a single client report for all channels instead of one report for each.

Full report automation

Schedule your reports at desired intervals or share a live link to a report so your clients can check for updates at any moment.

White-label reports

Customize colors and logos in each report to align it with your agency’s or clients’ branding and style.

50+ sources to report

Create a true cross-channel digital marketing report in Whatagraph. Over 50 integrations for your cross-channel marketing campaigns.

What is an Ahrefs dashboard?

An Ahrefs dashboard is a dynamic display with all the essential search traffic, link building, and site audit KPIs that marketers need to make informed decisions on improving their clients’ website health and position in SERPs.

Ahrefs dashboard in Whatagraph

What can our Ahrefs dashboard reveal?

If you’re running an SEO campaign for your clients, you should already have one SEO dashboard in place. In some cases, you may have several dashboards depending on your client’s goals and the scope of your campaign.

Our Ahrefs analytics reporting tool allows you to consolidate the results of all SEO efforts in one dashboard or report, where you can organize it in pages or individual tabs.

But what information can it reveal?

Organic search traffic

Driving organic traffic to your website is one of the biggest priorities on any SEO campaign. But how do you see how well the search traffic is going without scrolling through multiple analytics reports? Just use our Ahrefs dashboard template and easily see whether your organic traffic is growing, dropping, or staying flat. Needless to say, if your traffic is increasing, you’re doing a good job, and if it is dropping or trying the same, you know there’s a problem. If you can identify the issues quickly through your Ahrefs dashboard, you can solve them just as quickly.

Your SEO campaign conversions

While rankings and organic traffic often steal the center stage, every SEO campaign should be centered around ROI. Those metrics are important, but if they don’t turn into conversions, your campaign doesn’t provide much value.

By adding Google Analytics 4 data into the mix, you’ll be able to track the most important conversion metrics for the clients, such as:

  • Opt-ins
  • Leads
  • Sign-ups
  • Affiliate link clicks
  • Sales

A good Ahrefs SEO dashboard can easily identify how many of these are coming from organic search traffic.

Your link building strategies

Link building is one of the best ways to improve rankings and increase traffic, so we made tracking links an integral part of our Ahrefs report template. There are several important link building metrics you should track:

  • Total backlinks
  • Linking domains
  • New/Lost backlinks
  • Do follow links vs No follow links

You should also have a graph that shows you the total number of backlinks over time, which will tell you whether you are gaining or losing backlinks, so you can act promptly.

Keywords and Rankings

Finally, a solid SEO dashboard must give you insights on your target keywords and rankings. While keyword rankings are not the only indicator of SEO success, it’s one of the best indicators that tell you whether your SEO campaign is effective or not.

There’s no organic traffic if people can’t see your site ranking in the SERPs, so you want to track:

  • Current ranking positions
  • Volatility of rankings (Especially during Google algorithm updates)
  • Keywords on the first page
  • SEO visibility scores

Apart from checking Ahrefs organic keywords report, for your website, it’s also a good idea to keep an eye on your competitor’s websites rankings. This lets you monitor what your competitors are doing with their own SEO strategy.

Build a custom Ahrefs analytics dashboard in minutes

Pick from over 100 Ahrefs metrics and create standalone Ahrefs dashboards or easily combine data from different integrations and build cross-channel dashboards in Whatagraph. 



All your questions answered. And if you can’t find it here, chat to our friendly team.

What is a keyword explorer?

Keyword Explorer is part of Ahrefs toolset and allows you to find valuable keywords for any niche. Using the explorer, you can generate thousands of keyword ideas, cluster them, and use reliable Ahrefs overview metrics to pick the best ones.

What other marketing channels can I connect with Whatagraph?

Apart from Ahrefs, you can connect popular SEO tools like Semrush, SEOMonitor, Google Search Console, and Google My Business, social media such as LinkedIn, Instagram, and Twitter, e-commerce platforms like Shopify and WooCommerce, PPC tools like Google Ads, Taboola, and AdRoll, email marketing tools like Klaviyo and Mailchimp, Google Analytics 4, and CRMs like HubSpot and Salesforce.


If you can’t find the integration for your marketing data source, connect it via a Custom API or export it to Google Sheets docs or BigQuery data warehouse and add it as a source.

Need more help with getting started?

An image of the Whatagraph dashboard, with a custom reporting template

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If you need help with setting up Whatagraph - our team can create your campaign reports!

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Cross channel reporting template with Whatagraph