What is an Ahrefs dashboard?
An Ahrefs dashboard is a dynamic display with all the essential search traffic, link building, and site audit KPIs that marketers need to make informed decisions on improving their clients’ website health and position in SERPs.
What can our Ahrefs dashboard reveal?
If you’re running an SEO campaign for your clients, you should already have one SEO dashboard in place. In some cases, you may have several dashboards depending on your client’s goals and the scope of your campaign.
Our Ahrefs analytics reporting tool allows you to consolidate the results of all SEO efforts in one dashboard or report, where you can organize it in pages or individual tabs.
But what information can it reveal?
Organic search traffic
Driving organic traffic to your website is one of the biggest priorities on any SEO campaign. But how do you see how well the search traffic is going without scrolling through multiple analytics reports? Just use our Ahrefs dashboard template and easily see whether your organic traffic is growing, dropping, or staying flat. Needless to say, if your traffic is increasing, you’re doing a good job, and if it is dropping or trying the same, you know there’s a problem. If you can identify the issues quickly through your Ahrefs dashboard, you can solve them just as quickly.
Your SEO campaign conversions
While rankings and organic traffic often steal the center stage, every SEO campaign should be centered around ROI. Those metrics are important, but if they don’t turn into conversions, your campaign doesn’t provide much value.
By adding Google Analytics 4 data into the mix, you’ll be able to track the most important conversion metrics for the clients, such as:
- Opt-ins
- Leads
- Sign-ups
- Affiliate link clicks
- Sales
A good Ahrefs SEO dashboard can easily identify how many of these are coming from organic search traffic.
Your link building strategies
Link building is one of the best ways to improve rankings and increase traffic, so we made tracking links an integral part of our Ahrefs report template. There are several important link building metrics you should track:
- Total backlinks
- Linking domains
- New/Lost backlinks
- Do follow links vs No follow links
You should also have a graph that shows you the total number of backlinks over time, which will tell you whether you are gaining or losing backlinks, so you can act promptly.
Keywords and Rankings
Finally, a solid SEO dashboard must give you insights on your target keywords and rankings. While keyword rankings are not the only indicator of SEO success, it’s one of the best indicators that tell you whether your SEO campaign is effective or not.
There’s no organic traffic if people can’t see your site ranking in the SERPs, so you want to track:
- Current ranking positions
- Volatility of rankings (Especially during Google algorithm updates)
- Keywords on the first page
- SEO visibility scores
Apart from checking Ahrefs organic keywords report, for your website, it’s also a good idea to keep an eye on your competitor’s websites rankings. This lets you monitor what your competitors are doing with their own SEO strategy.
